Experience

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  Sistemas kepler méxico

  Aug 2011 - May 2012

  Asistente de dirección general
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  Walt disney world

  May 2012 - Aug 2012

  Walt disney world international program at contemporary resort
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  Plataforma internacional de desarrollo sustentable

  Feb 2013 - Jul 2013

  Becaria en diseño gráfico para servicio social
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  Farmacia san pablo

  Mar 2014 - Jun 2016

  - Leaded the cross functional work with Operations, Construction and Commercial teams to identify the strategic roadmap for new pharmacies, defining a marketing and promotion plan for the new openings’ success.- Designed visual merchandising at POS, aligning communication in all network. - Supervised creative assets and implementation with trade marketing team. - Participated in the launch of the new website, through the design of banners for offers, promotions, mailings, and digital campaigns.

  • Visual Merchandiser Lead

    Dec 2015 - Jun 2016

  • Diseñador gráfico

    Mar 2014 - Dec 2015
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  Freelance

  Jul 2014 - Jul 2015

  Graphic designer

  Branding, editorial, packaging. Companies:- Skyteam (Delta Airlines, Air France, Alitalia, KLM)- Fujifilm- ANTAD- Federación Mexicana de Lacrosse- Bodegas Marqués de Aguayo- Notbutter- Jends- Divertilugus- Luz global

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  Best buy

  Jun 2016 - Nov 2017

  Visual merchandising & marketing analyst

  - Planned and implementated a multi branded and institutional visual merchandising, POP and video advertising, supervising one graphic designer.- Negotiated and implemented a marketing & advertising program with an annual income of $70 Million Pesos.

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  Pandora

  Nov 2017 - now

  - Successfully contributed to the expansion plan from 2017 to 2021 (+329% in POS), by creating visual merchandising starter kits for all stores; store opening & anniversary events with the development of communication (PR, influencers, social media, in mall media) that increased sales KPIs (+600%) and traffic (+300%), being a best practice for replication at LATAM level.- Development & execute in store activations on key seasonality’s, that increase our conversion rate (+2 points vs market benchmark). - Align VM with Global, Latam and Mexican franchises, implement campaigns and promotions for 132 stores in Mexico and 50 Latam stores (Chile, Peru, and Colombia), making the creative elements and product display as a sales tool at stores, increasing UPT (+12%)- Manage budget for visual and trade marketing areas for Mexico, Chile, Peru and Colombia.- Franchises alignment for marketing actions & results in 30 franchises- Responsible for planning and implementing social media local communication forcampaigns & promotions, focused on commercial and marketing KPIs Show less

  • Global Product & Styling Specialist

    Oct 2022 - now

  • VM-Trade Marketing Manager

    Oct 2018 - Sept 2022

  • Marketing Coordinator

    Nov 2017 - Sept 2018