Experience

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  Zevertech co.,itd

  Nov 2011 - Mar 2014

  Digital marketing assistant

  • Assisting the Account Manager with the formulation of communications plans for clients. • Writing & translating PRs/articles/marketing communications, developing media lists, pitching stories to critical media and following up to maximise coverage• Maintaining day-to-day contact with clients, reacting to client needs and proactively identifying opportunities• Researching and monitoring media opportunities for client exposure• Liaising with specialist suppliers, ensuring time/cost/quality requirements are achieved• Develop and present PR plans that clarify business goals, situation analysis, challenges, solutions, measurement criteria and fiscal planning Show less

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  Intel corporation

  Apr 2014 - Mar 2015

  Digital marketing specialist

  As an in-house agency working in Intel China for one year.Highlight: WeChat marketing, Weibo marketing, Social media advertising.Responsibility：• Assist the Manager, Marketing and Communications to execute the overall digital marketing and communications umbrella platform and strategy for China to increase Corporate brand and business brand profile.• Take principle responsibility for the digital platforms operation including but not limited to social media, mobile marketing, web-marketing (with the company website) and all e-marketing (both external and internal).• Act as a copywriter to support social media content needs.• Provide support for internal communication.• Carry out any other duties as assigned by the Management. Show less

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  Zevertech co.,itd

  Apr 2015 - Dec 2015

  Digital marketing manager

  • Direct report to Associate Digital Marketing Director, assist him/her to handle regular BD & traffic marketing deal• Assist AD to set up integrated digital traffic strategy.• Creating a monthly forecast to ensure best practices of traffic planning. Monitor and report on agreed KPIS• Monitor performance of all active campaigns against goals• Holding weekly status meetings and managing the daily scheduleProvide data and market intelligence to inform future plans/developments including competitors/products/govt policy Show less

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  Jd.com

  May 2017 - Aug 2017

  Research & development product development manager(intern)

  - About JD.COM - JD.com, Inc. (Nasdaq: JD) is China's largest retailer, online or offline, and the world's third largest Internet company by revenue.@Ad Tech Strategy & Innovation, BlackDragon team 黑珑科技• Assist strategy planning lead to complete the < 20th Anniversary of the Establishment of The Hong Kong Special Administrative Region > online promotion campaign.• Improve advertising tech strategy and innovation.• Deep practice on data-driven marketing.

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  Mode

  Nov 2018 - Feb 2023

  R&R Highlights:1. Cashbard Affiliate Program Management and Operation:1) Build strategies to deliver affiliate campaigns and deliver against business goals2) Leading the day-to-day management and optimisation of Affiliate accounts across global markets,3) Monitor and analyse performance against key KPIs and make suggestions for optimisation4) Managing company accounts on major affiliate networks: Awin, Partnerize, CJ, Ebay, TradeDoubler, Rakuten, Impact, TradeTracker and WebGains.2. WeChat Pay and Alipay service management and operation.3. Transaction Monitor.4. Credit Collections: Design and created CC workflow, coordinate with the finance team monthly for invoices and balance sheets. 5. Technical Support: Assist merchant with the API integration work.6. Reporting: Company website traffic reporting, buyer persona analysis Show less - Social Media Marketing -• Development of social media strategy across multiple platforms,• Developing social media principles and crisis management comms,• Managing and executing WeChat campaigns,• China social media planning and media buying (WeChat Ads, Weibo Ads, Tencent Social Ads).- Mobile Payment Support -• On-boarding merchants (WeChat Pay and Alipay),• Payment portal management and maintenance.- Client Relationship Management -• Assist the sales team,• Managing the client relationship. Show less

  • Operations Manager

    Nov 2019 - Feb 2023

  • Client Manager and Senior Social Media Strategist

    Nov 2018 - Oct 2019
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  Sumsub

  Mar 2023 - now

  • Regional Senior Customer Success Expert

    Feb 2025 - now

  • Senior Customer Success Manager

    Dec 2023 - now

  • Customer Success Manager

    Mar 2023 - Nov 2023