
Timeline
About me
Forbes 30 Under 30 | Founder and CEO of Standard Beauty & CosmetiChem
Education

Friedrich schiller high-school, germany
2006 - 2014A levels regular/general high school/secondary diploma program
Swinburne university of technology
2016 - 2016Bachelor of business administration (bba) business administration and management, general 1,7I am doing one semester abroad/ exchange at Swinburne University, to gain more international experience.

Albstadt-sigmaringen university
2015 - 2018Bachelor of business administration (b.b.a.) business administration and management, general 1,9
Experience

Berghof group
Dec 2013 - Jun 2014Office helpAs a side job besides high school, I assisted the Sales Manager with the daily office routine and book keeping

Dubai
Jun 2014 - Sept 2014Stay abroadAfter graduading from high-school, I always wanted to go abroad and experience a different culture

Ralph lauren
Oct 2014 - Mar 2015Sales assistantMy responsibilities included to assist guests and handle complaints, working at the register, assist with daily accounts, making sales according to corporate guidelines.

Landscapes by the shore
Feb 2016 - Mar 2016Marketing experienceThis internship gave me insights into the very basics of business: from advertising business, personal customer contact, quotes, planning and logistics to book keeping and labor-work.Mainly focused on marketing strategies.I worked completely independent for this small company and achieved measurable ROI.

Swinburne university of technology
Jul 2016 - Feb 2017Study abroadExchange semester abroad in Melbourne in one of the world's most established universities. Subjects included: *Fundamentals of Marketing*Management Accounting for Planning and Control*Financial Management.

Research now
Mar 2017 - Sept 2017B2b-marketing d-a-ch+benelux region (internship)Responsibilities included:*Following company KPI's and developing creative marketing pieces*Ensuring all marketing activities/results are tracked and ROI is measured, based on analysis of current and past performance*E-Mail Marketing/Newsletters and Social Media activities*General Marketing campaign ideas, preparing presentations for liaising with Sales and Marketing Teams*Competitor analysis*Arranging companies events, trade shows and client-events*Making of brochures and distribution Show less

Tocario
Sept 2017 - Sept 2018Business developmentResponsibilities and tasks include:- Help planning and executing all digital marketing: -E-Mail/Newsletter Marketing -Content creation for social media, company's blog and display advertising campaigns -Measure and report performance of all digital marketing campaigns-Collaborating with internal teams to maximize user experience -Assisting with planning and implementation of company's external presence, negotiating with vendors and suppliers (Trade Shows, Events)-Customer acquisition-Plan and execute initiatives to reach the target audience through appropriate channels Show less

Melanin skin food
Oct 2018 - May 2020Co-founderVisionary and organizational Leader for Melanin Skin Food, the uprising South African skin care brand. Unfortunately the company had to close down.

Standard. beauty
Jun 2020 - nowFounder and ceoFounded during the pandemic, in June 2020 due to the lack of affordable skincare brands made in South Africa. Within 6 months, standard beauty became takealot's #6 most sold skincare brand and our online store ranks in the top 1% of traffic according to shopify.

Cosmeti-chem
Jun 2023 - nowFounder and ceo
Licenses & Certifications

Employability award
University albstadt-sigmaringenJun 2015- View certificate

Hubspot e-mail-marketing certified
Hubspot academyMar 2018 - View certificate

Inbound marketing certificate
Hubspot academyApr 2018
Languages
- enEnglish
- geGerman
- frFrench
- spSpanish
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