Nihan Albayrak

Experience

• 

  Yeditepe Üniversitesi Uluslararası Ticaret Kulübü

  Aug 2017 - Dec 2020

  Chairman Of The Board

  - One of the club's first board members and founders.- Systemized in-club department arrangements and member participation.- Created the vision, mission, and brand values of the club.- Runned club member pool campaigns.- Created event projects in accordance with a professional structure.- University events were organized with hosting business leaders like founders, general managers, and C-levels. - Created environment for business leaders and brands to come together with university students.- Event hosting inside and outside the university and corporate communication processes were carried out. Show less

• 

  CarrefourSA

  Jun 2018 - Jul 2018

  Human Resources Intern

  - Gained invaluable insights into blue-collar recruitment processes. - Observed recruitment interviews, conducted exit interviews, - Learned the intricacies of document controls, including processing and personal rights management via SAP for newly recruited individuals.

• 

  Engage and Grow Turkey

  Jul 2019 - Jan 2024

  • Marketing Specialist

    Jan 2020 - Jan 2024

  • Marketing Intern

    Jul 2019 - Dec 2019
• 

  ActionCOACH Turkey

  Jul 2019 - Feb 2024

  - Led B2B campaign funnel management and digital marketing strategy planning.- Managed a diverse marketing team, fostering multiple expertises.- CRM automation optimizations using HubSpot and Zoho One.- Spearheaded growth-focused projects. - Assisted new franchise development campaigns.- Developed and nurtured key accounts by combining project management with business development strategies. - Managed digital advertising and campaign execution across diverse markets. - Developed and executed product marketing plans.- Drove new business development and customer acquisition initiatives.- Managed key accounts in international markets.- Conducted international workshops on Sales Navigator and digital marketing funnels.- Lead Generation (META Ads, Linkedin Ads, Sales Navigator) - Infrastructured Shopify platform for B2B Service sales where offer all services online within 2 weeks.- Designed customer engagement campaigns that would ensure 90% of 2000+ participants remained loyal to the online program.- Increased existing lead generation by 70% with META & weekly reporting to the manager.- Online Event Marketing & Engagement Management - Lead acquisition focused CRM system optimization- Assisted CRM system transition- Meta Ads in B2B products

  • Digital Channels & CRM Manager

    Jan 2022 - Feb 2024

  • Marketing and Business Development Specialist

    Jan 2021 - Dec 2021

  • Marketing Assistant

    Jan 2020 - Dec 2020

  • Marketing Intern

    Jul 2019 - Dec 2019
• 

  BiTaksi

  Mar 2024 - now

  Growth Specialist

  - Implementing strategies and campaigns to increase revenue, driver/rider activation, and retention through data analysis and audience insight.- Improving loyalty programs focused on building trust and long-term relationships to drive sustained engagement.- Analyzing driver/rider data to develop effective segmentation for targeted campaigns.- Handling App Push, Email, and SMS marketing duties, ensuring end-to-end campaign setup.- Monitoring market trends and competition to stay ahead and adapt strategies. Show less