Experience

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  Advanced medical optics

  Feb 2004 - Jan 2008

  Working to increase practice revenue and growth for LASIK. Assisted practices in business plans, marketing programs and trained staff on the patient experience, phone skills and effective consultations skills. Training staff on sales and customer services, teaching staff how to counsel patients, working on internal processes from recruitment of patients, through processing, closing and follow up. Implementing measurements, benchmarks and reporting. Assisting with community outreach programs and internal marketing.

  • Business Development Manager

    Feb 2006 - Jan 2008

  • Practice Development Specialist

    Feb 2004 - Feb 2006
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  Modern solution

  Feb 2008 - Aug 2009

  Covered the U.S. selling and implementing a marketing program based on growing word of mouth referrals.

  • Sales Director

    Aug 2008 - Aug 2009

  • Regional Sales Manager

    Feb 2008 - Aug 2008
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  Aesthetics 360

  Jun 2009 - Aug 2024

  Founder & consultant and managing partner

  Aesthetics 360° was founded and is owned and operated by Christine Lapointe and Laura Jackson. Together, we bring our clients over 40 years of Business Development and Sales and Marketing Experience from the elective surgery industry nationally and internationally. Our mission is to provide a comprehensive range of services vital to the support of Technology Leaders and Physician owned practices on their journey to success. We provide the systems and hands on guidance necessary for practices to effectively measure results and target key areas for revenue growth from initial contact with a potential patient through long term patient retention. Aesthetics 360° is the solution for technology leaders and practices that are committed to making business better. Check out or new website at http://www.aesthetics360.com and learn more about us. Show less

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  Aesthetic trends & technologies

  Jan 2010 - Jun 2011

  Contributing editor

  We currently have a column titled "In Practice" in which we share success stories of other practices, offer Business Development Solutions and keep our eye out for up and coming products and services to assist practices in becoming more profitable.

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  Medical internet marketing symposium, llc

  Jul 2010 - Aug 2024

  Co-founder, managing partner

  Developed the program with the other 4 managing partners. Obtained sponsorships, coordinated vendor placements, recruited speakers, coordinated class segments and promoted attendance.

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  Staar surgical

  Jan 2013 - Jan 2015

  Consultant

  Created working modules for consultations, phone skills, optometric relationships and internet marketing. Worked with STAAR representatives on business development skills. Performed staff training, practice assessments and worked on benchmarks and goals. Assisted in creative patient educational materials.

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  Ziemer usa, inc.

  Jan 2015 - Aug 2024

  Consultant

  practice management consulting

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  Johnson & johnson canada

  Mar 2015 - Aug 2024

  Consultant

  business development consulting for lasik and cataract practices

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  Aesthetics 360,llc bootcamp training

  Jan 2018 - Aug 2024

  Founder
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  Eyecare partners

  May 2023 - Aug 2024

  Director, growth programs
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  Self-employed

  Aug 2024 - now

  Independent consultant