Elena Fulina

Elena fulina

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Followers of Elena Fulina2000 followers
  • Timeline

  • About me

    Corporate Regional Manager at UniCredit Bank

  • Education

    • Ovidius highschool

      1995 - 1999
      It analyst degree computer studies
    • Academia de studii economice din bucurești

      1999 - 2003
      Bachelor degree finance and banking
  • Experience

    • Unicreditbank

      May 2005 - Jan 2007
      Branch manager

      • Coordinating the branch using efficiently the available resources and realizing the budget plan/target as set by management (a number of 7 staff under direct coordination);• Initiating and developing the relationship with strategic clients (retail and corporate);• Approve the loans applications (retail and corporate clients) within the area of competence and submit for approval the applications above this competence• Establishing an effective mechanism for identifying target groups (retail and corporate) in each preferred sector;• Improve the internal and external customer satisfaction and implementing the most appropriate communication standards with both internal and external customers;• Applying the Bank’s standards within the sales, marketing, service quality, legal and risk activities;• As branch new opened the breakeven was realized after 8 months of activity;• Ensuring the appropriate training for staff and the performance appraisal for the employees under direct coordination Show less

    • Unicredit tiriac bank

      Jan 2007 - now

      • Developing, initiating and execution for the strategy of Alternative Channels: Call Center, Self Service Area, Online banking, Mobile Banking, POS & E-commerce, Digital Marketing• Together with Segment Managers optimize the mix of traditional and alternative channels in UCT retail banking• Launching and coordinating commercial campaigns via ATMs, Call Center, Emails, SMS, Onlinebanking• ATMs network optimization• Developing the POS network• Increasing the number of visitors on UCT public website and landing pages in order to maximize the business opportunities from online environment • Developing and implementing new products/services available via internet banking/ATM/BNA/Call Center• Support for branches in achieving onlinebanking/sms banking/POS target • Support bank strategy to migrate operations to alternative channels Show less • Coordinating the specific activities (sales, network optimization, human resources, customer satisfaction, regulatory, and quality activities) within the Dobrogea Region • People management – identifying talents in the region, develop skills and competences of the employees, recruiting people, moderating managerial workshops• Developing and applying together with other business lines the strategy for attracting new clients • Supervising the sales process of the Retail products and services within the branches• Identifying objectives for each branch to actively build and manage the customers portfolio, focusing both on acquiring new customers and maximizing the existing one through cross-selling and up-selling• Responsible for budget achievement of the Region Show less

      • Corporate Regional Manager

        Jan 2013 - now
      • Head of Multichannel Management

        Sept 2011 - Jan 2013
      • Retail Regional Manager - Dobrogea Region

        Jan 2007 - Aug 2011
  • Licenses & Certifications

    • Vp fast track - uc start up

      Talent garden corporate transformation
      Apr 2023
      View certificate certificate
  • Honors & Awards

    • Awarded to Elena Fulina
      Best Line Manager HR Club Romania 2011