Ross Connelly

Experience

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  Hewlett-Packard

  Nov 2010 - Sept 2014

  - Drive $12M+ per year of revenue through Enterprise portfolio for new projects in strategic accounts - Responsible for Market Strategy and Execution across 6 state territory and 25+ resellers- Created 175 new revenue opportunities worth $5M by selling solutions- Recognized as #1 Elite Inside Sales Rep for New England Public Sector Sales- Assigned to formally mentor new, high potential sales employees- Lead the sales cycle from prospecting to fulfillment as the lead point of contact- Delivered quota attainment – FY11: 121%, FY12: 109%, FY13: 101%- HP certified in Servers, Storage, Networking, Virtualization, and Software- Orchestrated cross-functional virtual teams to deliver 35% YoY revenue growth- Created six market specific sales campaigns to best align solutions to client demand- Achieved the FY13 “Win of the Quarter” across 110 HP US Public Sector Sales reps- Chosen for HP/Intel/VMware Champion's Club '13 across 435 inside sales reps Show less

  • Public Sector Partner Business Manager - CDW

    Aug 2013 - Sept 2014

  • Inside Sales Representative Public Sector

    Nov 2010 - Aug 2013
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  ACTIVE Network, LLC

  Sept 2014 - Feb 2018

  - Consistently exceeded quotas with 106% in 2015, 103% in 2016, and 102% in 2017.- Played a key role in acquisition of Jump Forward, enhancing market share by 84%.- Managed 2 Account Managers and drove 13% growth in the University vertical.- Trained Business Development Representatives in targeted cold-calling, creating an effective call tree. - Quota Attainment, 2015: 106%- Manage the top 50 University Athletic Camps clients in ACTIVE's Camps product suite- Responsible for a 95% migration rate from legacy product, best in the Camps segment - Responsible for 8% growth in 2015 through Upsell/Cross-Sell activities - Managed cross-functional teams in U.S. and China to redesign website product and retain $500K in revenue at risk in 2015

  • Industry Manager - Universities

    Jan 2016 - Feb 2018

  • Account Manager

    Sept 2014 - Jan 2016
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  ACTIVE Network, LLC

  Jul 2018 - Mar 2020

  - 103% Quota Attainment for 2H 2018, 8% growth in existing customer base- Managed a team of 13 Account Managers responsible for $41M in annual quota across 5 markets and 10 products- Led the $38M Youth & Education Market’s 2019 Strategic Planning Initiative to Grow 3.2M YoY through new tools, re-organization of accounts, risk identification and increased focus on upsell/cross-sell- Hired and trained four Account Managers across different markets and products- Reduced attrition by 5% and created $40K in revenue by leveraging promoter customers for reference sales by identifying key metrics to create a customer risk score- Responsible for the P&L of 1/3 of the company's overall business as well as working with Finance and Sales Ops on 2019 quota assignment Show less

  • Sales Manager - Team Athletics

    Feb 2018 - Mar 2020

  • Interim Director - Youth & Education

    Jul 2018 - Dec 2018
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  Crayon

  Mar 2020 - now

  Client Director // GTM Strategy & Product Marketing

  - Led GTM strategies for software, cloud, and Data/AI, generating over $150M in revenue across SLED and commercial sectors.- Leveraged market research to launch targeted marketing campaigns and uncover opportunities.- Launched Microsoft Copilot Readiness Assessment in TOLA, collaborating with cross-functional teams.- Secured Crayon's spot in five SLED contract vehicles, including NASPO, and built strong client relationships.- Created sales training materials and competitive pricing strategies to boost effectiveness and align with business goals Show less