
Timeline
About me
Client Director // GTM Lead | Sales Enablement | Go-to-Market Strategy | Product Marketing Management | SaaS & Technology Sales | MBA
Education

University of arkansas at little rock
2008 - 2010Master of business administration (m.b.a.) business administration and management, general
University of central arkansas
2002 - 2006Bs mass communications/writingActivities and Societies: Young Alumni Association, thebearrun.com, The Bear Den, Athletic Trainers' Association, UCA Football Co-created www.thebearrun.com, the university's first sports related website. - Duties included creating content for the website, creating capital through advertising, managing a volunteer staffUCA Football- Athletic trainer and volunteer marketing content creator
Experience

Hewlett-packard
Nov 2010 - Sept 2014- Drive $12M+ per year of revenue through Enterprise portfolio for new projects in strategic accounts - Responsible for Market Strategy and Execution across 6 state territory and 25+ resellers- Created 175 new revenue opportunities worth $5M by selling solutions- Recognized as #1 Elite Inside Sales Rep for New England Public Sector Sales- Assigned to formally mentor new, high potential sales employees- Lead the sales cycle from prospecting to fulfillment as the lead point of contact- Delivered quota attainment – FY11: 121%, FY12: 109%, FY13: 101%- HP certified in Servers, Storage, Networking, Virtualization, and Software- Orchestrated cross-functional virtual teams to deliver 35% YoY revenue growth- Created six market specific sales campaigns to best align solutions to client demand- Achieved the FY13 “Win of the Quarter” across 110 HP US Public Sector Sales reps- Chosen for HP/Intel/VMware Champion's Club '13 across 435 inside sales reps Show less
Public Sector Partner Business Manager - CDW
Aug 2013 - Sept 2014Inside Sales Representative Public Sector
Nov 2010 - Aug 2013

Active network, llc
Sept 2014 - Feb 2018- Consistently exceeded quotas with 106% in 2015, 103% in 2016, and 102% in 2017.- Played a key role in acquisition of Jump Forward, enhancing market share by 84%.- Managed 2 Account Managers and drove 13% growth in the University vertical.- Trained Business Development Representatives in targeted cold-calling, creating an effective call tree. - Quota Attainment, 2015: 106%- Manage the top 50 University Athletic Camps clients in ACTIVE's Camps product suite- Responsible for a 95% migration rate from legacy product, best in the Camps segment - Responsible for 8% growth in 2015 through Upsell/Cross-Sell activities - Managed cross-functional teams in U.S. and China to redesign website product and retain $500K in revenue at risk in 2015
Industry Manager - Universities
Jan 2016 - Feb 2018Account Manager
Sept 2014 - Jan 2016

Active network, llc
Jul 2018 - Mar 2020- 103% Quota Attainment for 2H 2018, 8% growth in existing customer base- Managed a team of 13 Account Managers responsible for $41M in annual quota across 5 markets and 10 products- Led the $38M Youth & Education Market’s 2019 Strategic Planning Initiative to Grow 3.2M YoY through new tools, re-organization of accounts, risk identification and increased focus on upsell/cross-sell- Hired and trained four Account Managers across different markets and products- Reduced attrition by 5% and created $40K in revenue by leveraging promoter customers for reference sales by identifying key metrics to create a customer risk score- Responsible for the P&L of 1/3 of the company's overall business as well as working with Finance and Sales Ops on 2019 quota assignment Show less
Sales Manager - Team Athletics
Feb 2018 - Mar 2020Interim Director - Youth & Education
Jul 2018 - Dec 2018

Crayon
Mar 2020 - nowClient director // gtm strategy & product marketing- Led GTM strategies for software, cloud, and Data/AI, generating over $150M in revenue across SLED and commercial sectors.- Leveraged market research to launch targeted marketing campaigns and uncover opportunities.- Launched Microsoft Copilot Readiness Assessment in TOLA, collaborating with cross-functional teams.- Secured Crayon's spot in five SLED contract vehicles, including NASPO, and built strong client relationships.- Created sales training materials and competitive pricing strategies to boost effectiveness and align with business goals Show less
Licenses & Certifications
- View certificate

Microsoft certified: azure ai fundamentals
MicrosoftAug 2024 - View certificate

Microsoft 365 certified: fundamentals
MicrosoftAug 2024 - View certificate

Microsoft certified: azure fundamentals
MicrosoftAug 2024 - View certificate
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Aws certified cloud practitioner
Amazon web services (aws)Aug 2024 - View certificate

Microsoft certified: power platform fundamentals
MicrosoftNov 2021
Volunteer Experience
Youth Football Coach
Issued by D1 Sports Training on Aug 2011
Associated with Ross Connelly
Languages
- spSpanish
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