Experience

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  Infosys

  Oct 2009 - Jun 2011

  Software engineer

  • Awarded Certificate of Excellence for Outstanding Performance for the manufacturing business vertical of Infosys.• Upgraded business logic of Cisco Security Center for latency reduction of 88.79%• Highly appreciated by client for quick resolution of business and process flow bottlenecks which

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  Thehardtackle.com

  Jan 2010 - Jan 2013

  Resident author
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  The coca-cola company

  Apr 2012 - May 2012

  Summer intern

  Improved distributors ROI by running more efficient operations and without monetary concessions.Analyze and benchmark current distribution system and identify bottlenecks and inefficienciesWorked with RSMs to increase secondary and primary sales of Coke products.Help the RSMs run sales campaigns to increase primary sales for the companySet-up the routines, formats and capability building to ensure correct data capturing

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  Snapdeal

  Apr 2014 - Nov 2015

  Vertical head

  • Complete ownership of P/L for the TV, TV Accessories, and Landline Phones category• Develop pricing strategies and execute them to meet the topline & bottomline targets.• Drive assortment leadership based on consumer segment insights, regional requirements, marketplace knowledge, and competitive data (both online and offline retail)• Adopt a data driven approach to improve category health like revenue per visit, conversion rates, click- throughs, fastest delivery vs cheapest price, storefront visits, overall visits etc• Deliver Weekly, Monthly, Quarterly, Annual - Revenue, Margin, Markdown targets • Helped in exclusive launch of 4k televisions for a new market entrant • Developed the end to end marketing and launch plans for TV segment entry for 3 new brands on e-commerce channel Show less

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  Treebo hotels

  Nov 2015 - Jul 2016

  Associate director - head of web sales and marketing

  Complete ownership of P/L for the Web sales Plan partnership opportunities & digital marketing initiatives to increase direct channel sales Worked on new customer acquisition initiatives as well as increasing repeat ratesIncrease digital media outreach and plan ad-spends and media buying to increase mindsharePlan SEO, SEM direction and execution strategies to reduce CPM and CPC Roll out customer targeting and profiling initiatives with minimal tech support Work with tech and product team to define product roadmap for desktop and m-site Show less

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  Lg india

  Aug 2016 - Nov 2018

  Ecommerce manager

  • Managing the online P/L for the TVs, Audio, IT monitors and Mobiles categories• Create AOP, QOP and monthly plans to deliver revenue targets• Closely work with Amazon & Flipkart accounts • Category teams for stock planning, merchandizing and sell out management• AMS & Brand Ads teams to drive sustenance and launch digital campaigns• Building consensus with product heads after product slot analysis and price positioning to develop PRM• Create value based offers for online portals (exchange, cashback, EMI, bundling) to reduce price erosion • Work with external big data firms to improve CRM, CLTV and repurchase cycles• Identify causes of low customer NPS and build the feedback in the next product launches Show less

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  Confidential

  Nov 2018 - now

  Internal tools and process automation. Identify AI/ML based scaled opportunities to develop tools on agile framework and reduce manual interventions Performance marketing activities. Media planning and product mix optimization with high emphasis on Google Search

  • Product Manager

    Apr 2023 - now

  • Digital Marketing Manager

    Nov 2018 - Mar 2023