Experience

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  Embraco

  Jan 1987 - Dec 2010

  Responsible to structure and develop the team in charge of new profit pools within the Company.Developed a methodology to identify and select different product categories.Structured a process to assess, control and prioritize the innovation funnel.Established a collaborative network for open innovation as well as identified best practices from the most admired innovative enterprises through the support of Fraunhofer Institute and world class innovation Companies.Directly managed some of the major initiatives aimed to increase the Company’s revenue by US$ 300 million by 2015. Show less Leadership position in a global sales organization responsible to negotiate 80% of the company total production volume. Development and implementation of sales strategies for the Americas, Europe and Asia. Direct responsibility of negotiating with the key global accounts listed in the Fortune Global 500. Responsible to bring contracts in excess of US$900 million through the management of a sales team in Brazil, Europe, Asia and North America.Implemented a sales organization restructuring focused on the global household appliance segment. The outcome brought an alignment of the customer’s decision processes with the internal resources speeding up decisions and reducing the cost to serve.Responsible for leading the implementation of global price increases in 2006, 2007 and 2008 that resulted in a revenue growth of over US$ 110 million.Identification and actions for specific customer needs supporting the company dominance on the high-end product segment with over 60% market share.Definition of pricing strategies for new and existing product lines worldwide, resulting in higher profits and improved coordination among countries. Show less Direct sales responsibility for USA, Canada and Mexico. Increased the customer base, improved the product mix in terms of profits and implemented value-added activities that increased switching costs and barriers to competitors.Creation of long-term sales and marketing strategy for North America, repositioning the company product portfolio.Mapping of the industry, definition of potential winners in the market and development of solid relationships. Increased market share in the region from 30 to 48%. Show less Managed the implementation of several marketing processes like: Product Portfolio Management, Business and Competitive Intelligence and Forecasting. Acquired extensive experience in marketing efforts including advertising, media communications, market segmentation and international trade shows.Leadership of a project to reorganize sales & marketing by process, thus redefining the market segmentation on a company wide base and the organizational structure.Implementation of the marketing processes on the company units located in Italy, USA and China Show less Led the chemical, metallurgical and tribology laboratories. Responsible for all material specifications, approvals, chemical compatibility and reliability tests.Hiring of world-class researchers and establishment of technology partnerships with international institutes, which supported the company leadership on the CFC elimination. This resulted in a substantial technology hedge over the competition. Extensive interface with company suppliers during all the phases of a product / component development. Show less

  • New Business Director

    May 2009 - Dec 2010

  • Corporate Sales Manager

    Jan 2002 - May 2009

  • VP Sales, Embraco North America

    Jan 2000 - Dec 2001

  • Corporate Marketing Manager

    Feb 1995 - Dec 1999

  • Materials Engineering Manager

    Sept 1989 - Jan 1995

  • Product Engineer

    Jan 1987 - Aug 1989
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  Autônomo

  Jan 2010 - now

  Board member
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  Tns nanotecnologia

  Jan 2011 - now

  TNS is focused on providing nanotechnology solutions to industrial applications. Over the last years the Company was awarded by Amprotec as the best-incubated startup, by CNI as one of the most innovative companies in Brazil, and for 3 years the best by is segments on the 100 Open startups list. TNS developed several product platforms adding value to various industry segments such as: textile, plastics, paints, cosmetics and agriculture. In 2018 was listed by Valor Economico as one of the most promising startups in the country. Show less

  • Partner and Co-Founder

    Jan 2011 - now

  • Managing Director

    Jan 2011 - Oct 2011
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  Zen s.a.

  Oct 2011 - Sept 2023

  Zen is a global independent leader in the manufacturing of start drives for the automotive industry. With a product portfolio of drives, alternator pulleys, belt tensioners among other automotive components, the Company sells globally to more than 60 countries. The sales to its OEM and aftermarket segments in all continents are done through distributors and its own Sales Offices in Germany, China and USA. Thanks to its engineering capabilities and patents, the Company got several relevant innovation awards and new business nominations. Over the last 4 years, ZEN has been selected amongst the 150 Best Companies to Word for in Brazil, according to EXAME Magazine. Show less

  • President & CEO

    Oct 2012 - Sept 2023

  • Diretor de Vendas, Marketing e Engenharia

    Oct 2011 - Oct 2012
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  Fundação certi

  Jan 2012 - Dec 2019

  Board member
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  Fiesc - federação das indústrias do estado de santa catarina

  Jul 2013 - now

  Board member

  - initiative “Movement Towards Education” (2013 – present)- strategic committee (2018 – present)

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  Librelato s.a. implementos rodoviários

  Jan 2019 - now

  Board member
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  Associacao empresarial de brusque - acibr

  Jan 2019 - Sept 2023

  Director
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  Intelbras

  Aug 2020 - now

  Board member
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  Broadspan capital llc

  Oct 2023 - now

  Senior advisor
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  Roland berger

  Aug 2024 - now

  Senior advisor