Anna Fischer

Anna Fischer

Corporate Student

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  • Timeline

  • About me

    Marketing Manager @ Intershop Communications AG

  • Education

    • Duale Hochschule Gera-Eisenach

      2016 - 2019
      Bachelor of Arts - BA BWL - Management im Gesundheitswesen
    • Hochschule Macromedia | Macromedia University of Applied Sciences

      2020 - 2022
      Master of Arts - MA Media and Communication Management | Brand Management 1,3
    • EF Internationale Sprachschulen

      2019 - 2019
      Business English
  • Experience

    • Kreiskrankenhaus Greiz GmbH

      Oct 2016 - Sept 2019
      Corporate Student

      Duales Studium BWL - Management im Gesundheitswesen

    • Cook Medical Europe

      Jan 2020 - Apr 2020
      Intern Reimbursement DACH
    • VACOM Vakuum Komponenten & Messtechnik GmbH

      May 2021 - Aug 2021
      Working Student Marketing
    • Intershop Communications AG

      Nov 2021 - now

      Still responsible Marketing Manager for all marketing activities with business and technology partners in EMEA. Additionally, serving as Marketing Manager for SPARQUE.AI, Intershop’s preferred solution for AI-driven search and recommendations. Additionally, my role includes now: - Strategical development of SPARQUE.AI as a brand and the integration within the Intershop organization - Driving of strategic marketing initiatives, overseeing marketing planning and budget allocation aligned with corporate objectives- Collaboration with stakeholders as well as the Intershop Customer Acquisition department - Generating KPIs to measure marketing effectiveness and ROI- Development and implementation of streamlined processes to optimize marketing campaigns and initiatives Show less responsibility for all marketing activities with business and technology partners across EMEA region- advancing partnerships through targeted marketing activities aligned with mutual business goals-planning and executing marketing activities and communications (KPI driven) in alignment with corporate marketing strategies-organizing and managing events to enhance partner engagement and visibility-integrating partners into corporate campaigns to maximize impact and reach.-collaborating with international partners and various teams within the company's Customer Acquisition department (Marketing, Channel, Sales, Inside Sales)-creating internal processes to elevate the relevance of partner marketing and achieve business objectives-driving continuous improvement through analysis and optimization of partner marketing processes Show less

      • Marketing Manager Partners and SPARQUE.AI

        Jan 2024 - now
      • Junior Partner Marketing Manager

        Sept 2022 - Jan 2024
      • Working Student Corporate Marketing

        Nov 2021 - Sept 2022
  • Licenses & Certifications

    • Generative AI for Marketing Professional Certificate by the American Marketing Association

      American Marketing Association
      Jul 2025
      View certificate certificate
    • Digital Advertising

      HubSpot Academy
      Jul 2025
      View certificate certificate
    • Brand Management: Aligning Business, Brand and Behaviour

      University of London
      Jul 2025
      View certificate certificate
    • HubSpot Inbound Marketing Optimization

      HubSpot Academy
      Jun 2024
    • Brand Management: Build Successful Long Lasting Brands

      Udemy
      Jul 2025
      View certificate certificate
    • Career Essentials in Generative AI by Microsoft and LinkedIn

      Microsoft
      Jul 2025
      View certificate certificate
    • Digital Brand Manager

      Deutsches Institut für Marketing
      Jun 2025
    • Inbound-Marketing Certified

      HubSpot Academy
      Jun 2024
      View certificate certificate
    • Digital Marketing

      HubSpot Academy
      Jul 2025
      View certificate certificate
    • SEO

      HubSpot Academy
      Jul 2025
      View certificate certificate