Leslie Hernandez

Experience

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  The University of Texas Rio Grande Valley

  Sept 2021 - May 2022

  Careers in Medicine Program Assistant Intern

  • Boosted Instagram presence by 167% over the course of 2 months significantly enhancing brand visibility and engagement.• Executed targeted social media campaigns that successfully reached 895 new Instagram accounts and 175 accounts on Handshake, expanding our audience base over the course of 4 months. • Designed weekly eye-catching promotions, email campaigns, and flyers using Canva and Handshake, to effectively communicate brand message and drive user engagement over the course of 9 months. Show less

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  H-E-B

  May 2022 - Jul 2022

  Merchandise and Marketing Intern - Border Region

  • Developed a merchandising and sales guide through region market research and collaboration with senior department directors that contributed over $2.5 million dollars in sale to the Rio Grande Valley region in 2 weeks. • Analyzed 12 weekly sales reports and provided strategic recommendations to improve performance and customer engagement by 10%.• Executed integrated print and digital marketing plans to support 2 city cookoff events in McAllen and Edinburg and a sponsorship event for the press conference of the McAllen Holiday Parade. Show less

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  Consumer Financial Protection Bureau

  Sept 2022 - Dec 2022

  Office of Supervision Examinations Intern

  Intern for the Reporting, Analytics, Monitoring, Prioritization, and Scheduling Team at CFPB's Office of Supervision Examinations.• Created Power BI dashboards that assess supervised entity risk scores by geographical locations. This dynamic dashboard allows OSE to conduct time-series modeling to evaluate entity and product line risk from a geographical perspective. • Transformed data stored in MS Dataverse to allow key entity profile data to become uniformly archived and rapidly harvestable for broader usage throughout the enterprise.• Assessed a process automation built in MS Power Automate that is used to consolidate 15 different MS Excel spreadsheets. Provided suggestions to make the process automation more efficient by researching and identifying industry best practices• Regularly interacted with key internal stakeholders throughout the project lifecycle phases of assigned tasks in order to ensure expectations were met and high-quality products were delivered. Show less

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  UTRGV Robert C. Vackar College of Business and Entrepreneurship

  Mar 2023 - May 2023

  Mentor Collective Ambassador

  • Designed and executed 3 social media campaigns, driving 320% engagement growth within 2 months.• Coordinated bi-weekly meetings over the course of 3 months with 3 stakeholders to align marketing strategies and increase mentor-mentee participation by 80%.• Fostered relationships with 52 mentors, and 130 mentees by creating monthly mentor/mentee events and weekly “Mentor Spotlight” social media post, enhancing organizational presence across campus.

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  CT Strategies

  May 2023 - May 2024

  • Led the creation of 10 project proposals and expressions of interest in both English and Spanish, contributing to 6 new client acquisitions and contract negotiations.• Served as the key liaison between 2 cross-functional teams, ensuring seamless communication and resolving operational challenges to improve project efficiency. • Provided live translation services during high-level weekly meetings, ensuring clear communication between 16 stakeholders and alignment of project goals. • Coordinated hospitality logistics for 3 international projects in countries of Colombia, China, and Vietnam for Vice President and Senior Directors ensuring smooth travel and project execution. Show less

  • Business Development Analyst

    Sept 2023 - May 2024

  • Future Trade Leaders Fellow

    May 2023 - Sept 2023
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  The University of Texas Rio Grande Valley

  Jun 2024 - now

  Student Project Associate

  • Spearhead the drafting of 8 impact and progress reports that highlight scholarship fund usage and key outcomes for donors and stakeholders, in support of The University of Texas Rio Grande Valley’s mission. • Assist 5 Development Directors on a weekly basis to track and record activities as they relate to assigned prospects using Blackbaud’s eCRM constituent management software and report regularly to the Associate Vice President for Development.• Collaborate with the Associate Vice President for Development and Universities Marketing and Communications team on creating illustrations and graphics for endowments while ensuring it aligns with the institution’s branding guidelines. Show less