Alexandra Zotou

Experience

• 

  Coca-Cola Hellenic Bottling Company

  Nov 2012 - Apr 2013

  Treasury Assistant

  - Responsible for vendor's bank reconciliation- Responsible for domestic suppliers payments (public utilities, rents, insurance companies)- Record of the remittances and payments (SAP)- Responsible for the managements of vendors' bank details (foreign and domestic)- Prepare and execute of interbank transactions

• 

  Creta Farms SA

  Apr 2014 - Nov 2019

  - Have full responsibility of B2B marketing plan and business development strategy. - Have full responsibility of the marketing and development plan of the new BU En Elladi Gyros in the Food Service market.- Be responsible for the creation of the communication plan for the assigned brands.- Have full P&L responsibility for the assigned brands.- Evaluate and monitor the assigned portfolio for their strategic goals (volume, sales, gross profit).- Work with internal Dpts (Sales, R&D, Finance, Production) and manage effectively external partners and agencies.- Have a strong link with the Sales field to ensure both annual and monthly KPIs. Show less National (B2B)/ International (Retail)/ NPD (En Elladi Mini)- Be responsible for coordination and implementation of the relaunch and the rebranding in the Food Service market.- Plan and implement the NPDs for the International and Food Service market (market research, R&D brief, pricing, P&Ls).- Be part of planning and implementation of International marketing plan.- Manage and organize both national and international trade shows (HO.RE.CA., Food Expo, Anuga).- Plan, implement and maintain the new International website (www.oliving.com.gr).- Communicate with external creative agencies for brand activation (briefing for promotional and advertising materials).- Handle and implement the new project En Elladi Mini (marketing plan, product development, market research,brand activation).- Prepare presentations and spreadsheets for the assigned brands. Show less

  • Brand Manager

    Apr 2018 - Nov 2019

  • Junior Brand Manager

    Oct 2016 - Apr 2018

  • Marketing Activity Coordinator

    Oct 2014 - Sept 2016

  • Marketing Assistant

    Apr 2014 - Sept 2014
• 

  LG Electronics

  Nov 2019 - May 2020

  B2B Marketing Executive

  Responsible for all the 4 categories of B2B Dpt (CAC/RAC/ID/IS) - Design, planning and execution of B2B communication plan- Product commumication both online and offline- Implement Direct marketing campaigns and vertical- Operate B2B Showroom and B2B Academy- Bugdet planning and controlling- Planning and coordination of events (trade shows, business events, dealer conventions and training seminars)

• 

  Sarantis Group

  Jun 2020 - now

  • Category Manager - Suncare | Group Business Development Cosmetics

    May 2023 - now

  • Category Manager - Plastic Bags | Group Business Development Household

    Jun 2020 - May 2023