Rod Collins

Experience

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  Columbus Marriott East

  Jan 1985 - Jan 1987

  Director of Services
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  Consolidated Management Group, Inc.

  Jan 1987 - Jan 1992

  Director of Operations
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  Cendant

  Jan 1992 - Jan 1998

  Director, Franchise Compliance ■ Corporate Sponsorship ■ Sales & Marketing

  Cendant was a worldwide leader in the hotel, real estate, and car rental franchising. In 2005 and 2006, Cendant broke up and spun off or sold its constituent businesses.As Director of Franchise Compliance, I negotiated and sold franchises while supervising a team of managers, coordinators and file clerks documenting licensing for properties system-wide, that expired or changed ownership.After the compliance position, I served as Director of Corporate Sponsorship where I increased annual sales by $1.4M. Additionally, I developed and implemented a reward program for top-tier sponsors encouraging multi-conference participation.I transferred to Atlanta for the company to act as first ever Regional Director of Sales and Marketing for the Wingate Inn brand. I also designed and executed sales plans on location to introduce the concept and ramp up occupancy for these new construction properties and conducted regional seminars, market analysis, and sales blitzes. Show less

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  Jameson Inn

  Jan 1998 - Jan 2001

  Director of Sales & Marketing ■ Cooperative Marketing ■ Team Building ■ Web Site Management

  Jameson Hospitality is a 120 property Real Estate Investment Trust that also has two hotel brands. I was hired as their first Sales and Marketing Director with the primary responsibility for developing sales efforts for the Jameson Inns and Signature Inns brands. Among my accomplishments were:► Developing a cooperative marketing collateral program with partners to increase branding and reduce cost► Building a team of regional sales managers to cover ten Jameson Inn territories► Managing the JamesonInns.com web site and developed real-time reservation system ► Brought 110 Jameson Inns to the Global Distribution Systems and gained access to bookings via the Internet. Show less

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  Hotels.com

  Jan 2002 - Jan 2006

  Director ■ Business Development ■ Marketing Programs ■ Contract Negotiations ■ Sales Leadership

  Hotels.com is a $2B leader in hotel reservation services. It was established in 1991 as the Hotel Reservations Network (HRN). In 2001, it became part of Expedia Inc. and in 2002, changed its name to Hotels.com. As its first director of call transfer programs, I was able to grow revenue 223% and was generating $50M annually. My responsibilities involved a wide range of areas including:► Building a team and the campaigns to motivate 25,000 worldwide sales agents► Selling new partnerships and renegotiating all license renewals with values of $45 K to $19 M annually► Leading a 5-person staff calling on 38 contact centers ► Training in-house and outsourced call center agentsAdditionally, I launched a hotel inspection program to back up $59 mil advertising campaign positioning the company as Hotel Experts and managed a site for HotelsTA.com that that generated $5 - $7 mil in travel agent bookings annually. Show less

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  Bulldog Mobile Billboards

  Oct 2006 - now

  Founder, CEO ■ Mobile Billboard Marketing ■ Eye-catching, Innovative & Cost-Effective Advertising

  Created in 2006 to provide Out-of-Home Experiential marketing options for companies and agencies searching for an alternative to legacy advertising. We are an award-winning firm that enjoys featuring our client’s story on a variety of mobile advertising vehicles, nationwide, that deliver the most eye-catching, innovative and cost-effective advertising in the market today.Whether using mobile billboard trucks, three-dimensional glass-walled trucks or the LED trucks, we offer you the least expensive way to reach an average of 50,000 impressions a day with messaging that has a 97% recall rate. Additionally, we offer a degree of flexibility you can’t get in any other form of advertising that enables you to change your message by the week or by the day. Our presentations are experiences that people don’t forget. You tell us where to go and we can provide the evidence that we were where we said we’d be when we were supposed to be there.Businesses are searching for new and creative ways to get brand messaging through to consumers. Mobile Advertising Vehicles give them a medium that reaches valuable prospects. Ours are not typical advertising that people often ignore. Bulldog Mobile Billboards grabs your potential customer’s attention and does not let go. In today’s chaotic media climate, this kind of breakthrough is hard to find.We work hard to stay current with new and innovative approaches. With our current involvement and investment in LED technology, we are providing exciting opportunities for our customers. It cuts through the advertising clutter, eliminates delays associated with print, and content costs peanuts to produce. You really need to see this. Show less