
Ahmed Eldidi
Seismic Services Site Engineer

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About me
App Store Business Manager - Middle East, Türkiye & Africa at Apple
Education

University of Wollongong
2011 - 2012A.E.Master Engineering ManagementCourses include Project Management, Management of Change, Engineering Computing, Organizational Analysis, Economic Analysis of Businesses, Cross Cultural Management, Accounting for Managers, Engineering Economics, Engineering Logistics, Operations Management Strategic Management for Engineers and Technologists

Yale School of Management
2019 - 2020Executive Graduate Program BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES Pass
American University of Sharjah
-A.E.Bachelor of Science Mechanical EngineeringSuccessfully completed High School, obtaining IGCSE and Advanced Levels. TRAINING COURSES AND CONFRENCES
Experience

Schlumberger
Jul 2006 - Aug 2006Seismic Services Site EngineerWorked in JAFZA's support base in the engineering and maintenance department, used design background in assisting design of PCV. Attended meetings with contractors and suppliers. Went to Sila Base and been introduced to various processes of oil and gas industry especially seismic exploration. Familiar with general work plan of the oil field industryVisited all departments of the site including mechanical dept., drilling, hydraulics, pinging, and navigation Passed international safety tests and received international safety passport Show less

Bodycote
Sept 2007 - Feb 2009Project Manager - Fire Safety ConsultantManaged teams of staff across one or more offices/regions to provide fire life safety services; commercial fire engineering, architectural and MEP to gain Local Civil Defense approval and project NFPA requirements

Exova Group Limited
Mar 2009 - Apr 2011Operations Manager - Government Technical Services•Managed technical division including inspections, technical assessments and certifying contractor of fire protection products including firestopping, active systems (mechanical and electrical), HVAC, and passive products•Worked with both public and private sectors including a 10 year technical support contract with Dubai Civil Defense •Looked over operational, financial and development aspects for the MENA region (GCC, North Africa and Levant) •Recruited, trained and managed Technical engineering teams •Directly contacted international accredited laboratories and third party certification bodies •Built relations with potential clients and implemented development plans•Proactively implemented continuous improvement plans and quality management and efficiency schemes including reducing technical reporting turnaround from 3 weeks to five days.•Member of the Fire Safety Technology team that developed the certification scheme of the group•Developed sales strategy from business development prospective and seen it to technical development stage Show less

Warringtonfire
Mar 2009 - Nov 2009Business Development ManagerDiscussed development strategies with regional development team to provide implication strategies. Provided proactive support in the strategic development of the division by identifying areas in which the division can improve or where new opportunities can be exploited to meet its short and long term objective in all areas of the business.Developed prequalification, websites, brochures as well as responding to any business related inquiry through the corporate websiteRepresented the group in exhibitions and sales pitches. Developed annual Marketing plans including contacting technical journals, exhibition organizers, etc. Show less

UL
Mar 2011 - Jun 2020Reporting to the Regional Vice President and General Manager. Responsibility areas include marketing, business development, engineering operations, software and digital transformation services, strategy and Government affairs. Selected accomplishments:• Successfully launched 6 new service lines resulting in USD7M pipeline and USD3M revenue while maintain organic growth of 30% CAGR.• Consolidated operations in the Middle East after 2 acquisitions including setting up 3 labs to rationalize number of legal entities resulting in reduced OPEX by 40% in areas of cyber security testing, contactless and NFC payments as well as Electrical (distribution & renewables) and Fire testing. • Managed UL’s entire government contracts portfolio including building relationships with various government officials including signing 15 MOU’s to increase UL government services revenue including presenting and participating in steering committees • Full marketing P&L responsibility including regional brand equity, strategy and communications/PR• Established UL’s entities in Abu Dhabi, Cairo, Kuwait and Qatar through channel partnerships • Developed annual and long range strategies that included organic and inorganic initiatives that projected 50% top line growth• I setup UL's (Underwriters Laboratories - one of the top global TIC companies) regional headquarters office in Dubai and now serving as part of the senior leadership team. Looking after the regional businesses across the organization’s business units and divisions growing the top line 20x in 10 years. • Arabic/English speaking, highly motivated with a strong ability to look at economic trends and convert it into short and long terms plans, execute them and exceed expectations. • Global experience with multi-functional teams across the world with a great cultural awareness. Show less • Reported to the Vice President of Emerging Markets and Sales Director• Cofounded the Middle East Africa business and established the Dubai office • Managed team of sector managers in 11 verticals and 5 different businesses • Grew sales 150% in the first 2 years by introducing business development initiatives such as participation in technical forums, training • Developed and implemented long /short term plans and strategies to ensure continued business growth for UL in the Middle East Region.• Helped grow channels partners in the region by 20%• Responsible for direct sales and Revenue growth of all UL Industry verticals and Business Units. Clear deliverables in terms of meeting order booking targets.• Managed UL Customer base in the region and expand new customer base• Liaised with Government bodies, Regulatory Agencies, Industry Bodies/Institutions • Managed the territories of Middle East and North Africa with a $3M budget• Identified sales agents throughout the region to act as local UL representatives Show less
Regional Business Development, Strategy & Marketing Manager (Middle East & Africa)
Jan 2014 - Jun 2020Regional Sales & Marketing Manager - Middle East & Africa
Mar 2011 - Dec 2014

Apple
Jun 2020 - nowApp Store Head of Games - Middle East, Türkiye & Africa
Sept 2022 - nowApp Store Business Manager, Middle East, Türkiye & Africa
Jun 2020 - Sept 2022
Licenses & Certifications

Executive Leadership Program
UL Research Institutes
Green Belt Certification (GB)
ULNov 2017
Volunteer Experience
Safety Smart Child Safety Program
Issued by UL on Jan 2012
Associated with Ahmed Eldidi
Languages
- enEnglish
- arArabic
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