Vaishnavi Gupta

Experience

• 

  ADG ONLINE Solutions Private Ltd

  Mar 2022 - Jun 2023

  Social Media

  Worked as a Social Media Executive, contributing to the success of brands like Checkbrand, GMR Aero Academy, GMR Raxa, and GMR GEMS.- Created engaging content for social media platforms, managing postings, and posting blogs on Checkbrand's website.- Implemented on-page SEO and backlinking activities to enhance online visibility.- Developed and executed marketing strategies, including social media ad campaigns.- Planned and maintained content calendars for various social media platforms.- Generated weekly and monthly reports on Social Media Optimization (SMO) and Search Engine Optimization (SEO) activities. Show less

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  Skill Academy

  Aug 2022 - May 2023

  • Digital Marketing Intern

    Apr 2023 - May 2023

  • Digital marketing Trainee

    Aug 2022 - Apr 2023
• 

  Careers360

  Feb 2023 - Apr 2023

  Social Media Marketing Intern
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  Horeca Hire

  Jul 2023 - now

  Digital Strategist

  Working as a Social Media & Performance Marketer at Horeca Hire (a hospitality job portal) for the last 8 months. In these 8 months, I got the opportunity to work with a startup and implement things from scratch. - Successfully led the establishment of Horeca Hire, a startup job portal for the Hospitality industry.- Conducted market research and analysis to identify market potential and developed a targeted marketing strategy.- Designed and implemented the UI/UX for the website, ensuring a seamless and user-friendly experience.- Managed social media platforms, executed marketing campaigns on various channels, and analyzed campaign performance.- Implemented WhatsApp marketing and email marketing strategies to enhance user engagement.- Provided comprehensive reports on marketing campaign effectiveness and recommended optimization strategies.- Ensured the overall performance of campaigns, contributing to the startup's growth within 6 months. Show less