Jessica Jestin

Experience

• 

  General Motors Europe

  Jan 2004 - Dec 2008

  • Management of the Pan-European brand & advertising trackingstudy.• Coordination of Quantitative and qualitative advertising research for the GM brands• Management of three different quantitative surveys on customer and dealersatisfaction• Adhoc research on brand, image, communication... for all GM brands • Analysis, follow-up, and internal distribution of customer satisfaction research for the brandsOpel and Saab.

  • Market Research Project Manager

    Jan 2006 - Dec 2008

  • Customer satisfaction coordinator

    Jan 2004 - Dec 2005
• 

  Chevrolet

  Jan 2009 - Feb 2015

  • Advertising campaign management (off and on) from creative to media plan (Carat)• Localization of Chevrolet's global marketing strategy to the French market.• Management of all events of the brand (conventions, motorshows ...)• Coordination and development of local and global partnerships.• Implementation of the local retail marketing strategy for the dealers. • Digital campaigns management from creative to media plan (Carat).• Administration, management, and optimization of the content of www.chevrolet.fr via a CMS.• SEO & SEM.• Community management on social media.• Management of all CRM activities (lead management, database, emailing, direct mail ...). • Responsible for the Chevrolet Europe AdWords strategy across 17 countries.• Coordination of online advertising campaigns on a Pan-European level.• Develop digital creative material (microsites, landing pages, emails, banners, etc.) for local business units.• Supervise all locally produced digital material to ensure best practice and corporate identity compliance.

  • Marketing Communications Manager

    Nov 2011 - Feb 2015

  • Digital Marketing Manager

    Mar 2010 - Oct 2011

  • Digital Project Manager

    Jan 2009 - Feb 2010
• 

  Nissan Motor Corporation

  Mar 2015 - Jun 2022

  • Deployment of the new Nissan retail concept in 2500 showrooms throughout Europe including design guideline definition, supply chain management, project management.• Roll-out of the new Nissan Next visual identity in European dealerships• Leadership on enhancing customer experience through digital showroom collaborating closely withmarcom, digital teams, and technology suppliers.• Project lead on the Nissan City Hub (Vélizy 2). • Management of all marcom activities for the Formula E championship (creative guidelines, contentstrategy, media, social media, market research, at race activation)• Coordination of all Formula E design elements (car livery, garage, team gear, drivers’ equipment) with Nissan Japan design team.• Organization of all race marketing operations (collaboration with race team, Formula E organization,suppliers management)• Advertising and event agency management. • Coordination of all marcom activities (media, advertising, digital) within 16 independent markets• Central events management including importer convention and incentive trips.• Brand management in independent markets working closely with Nissan Europe central teams andagencies.

  • Retail Marketing Manager

    Sept 2019 - Jun 2022

  • Formula E Marketing Communications Manager

    Feb 2018 - Aug 2019

  • Marketing Communications Manager

    Mar 2015 - Jan 2018
• 

  Salesforce

  Jul 2022 - now

  Principal Customer Success Manager

  Customer success manager for large global account in the Automotive Industry