Rammohan Pai

Experience

• 

  Percept Ltd

  Aug 2013 - Dec 2013

  Manager - Digital Media ( Search and Social)

  Working with India's most renowned brands. Lead generation, Strategies, Advertising, Online Presence, Online reputation management.Ad Campaigns Structuring, Design and Execution.VAS Platforms, Social Platforms, Display and AdWords.

• 

  Accenture Interactive

  Mar 2014 - Jul 2016

  Team Lead, Mentor and Programmatic Media SME

  As a Senior Platforms Specialist:Helping clients manage their campaigns on Demand Side Platforms and Third Party Ad Servers.Providing insights for better performance and making sure campaigns meet KPI’s.Helping them create audience lists and map it to their campaigns.Help manage their spend better.Provide effective optimization techniques across platforms.Make sure benefits for each feature are explained and worked upon with hands-on experiments.Provide implementation techniques at the start of the campaignInsights on Trafficking across Third Party Ad Servers and DSP'sProvide details on latest industry trends, features to agencies.Provide custom based reports to clients highlighting various factors affecting campaign performance. (Inventory availability reports, Pixel load reports, Floodlight and Conversion reports etc) Show less

• 

  Omnicom Media Group

  Jul 2016 - Jul 2020

  Omnicom Media Group is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Roles and Responsibility:• Client servicing - Working with client marketing team to understand key marketing goals and bringing them alive in the digital programmatic landscape• Planning - Strategic planning and research to develop programmatic plans, associations and KPI's• Publisher and Supply Associations - Publisher relations management to help consolidate buys under the programmatic umbrella, and help develop knowledge on the sell-side to be market ready around programmatic buying• Innovation – Leading the market first initiatives for OMG Programmatic India• Data & Analysis – Help build a robust post campaign evaluation system, that helps clients understand and align their digital KPI’s best suited to the programmatic channel• Technology – On boarding newer tech, and/or work with ad tech companies develop capabilities to help leverage buying platforms against it• Operations – Lead the operational capabilities around campaign on-boarding, optimizing and post evaluations across key accountsAccount portfolio: Hewlett Packard, Renault India, SC Johnson, Luxottica Group Show less

  • Business Director & Lead - Programmatic Media

    Jun 2019 - Jul 2020

  • Director of Media

    Dec 2017 - Jul 2020

  • Associate Director, Programmatic Media

    Jul 2016 - Dec 2017
• 

  Reckitt

  May 2021 - now

  Leading the future-proofing of Reckitt's digital activation in the ever-changing media & data eco-system; working with the top markets globally. -Scaling Programmatic-Developing Brand love through personalization-Platform innovations-Growth and loyalty through data-Strategic Partnerships- 1PD as the only way In addition to audience & data strategy, doubled up to lead digital media across all Hygiene brands in IndiaAn eventful 18 months of learning with our brands & agency partner, executing some winning campaigns

  • Data Driven Marketing & Media Activation- Global Marketing Excellence

    Apr 2023 - now

  • Data & Audience Strategy Lead

    Jul 2020 - Apr 2023

  • Digital Media Lead

    May 2021 - Nov 2022