Molly Pardini

Experience

• 

  Michigan House of Representatives

  Feb 2013 - Nov 2014

  Writer

  Held responsibility for drafting, editing & publishing numerous forms of copy. Worked one-on-one with state representatives & community stakeholders to ensure a solid, caucus-wide messaging output.

• 

  MIRS News

  Mar 2014 - Oct 2014

  Proofer

  Edited leading capitol news publication for accuracy, grammar & punctuation.

• 

  Consumers Energy

  Nov 2014 - now

  Leads internal creative team, responsible for developing innovative content and maintaining brand excellence across channels Manage internal team of creatives, achieving world-class employee engagement scores.Lead creative direction & development of corporate messaging strategy and brand standards, resulting in award winning campaigns and record breaking conversion rates. Re-imagine marketing content, leading with an innovative, data-driven, customer-first creative strategy.Design & execute corporate brand architecture and governance structure. Developed & implemented thought leadership, brand building strategies for C-suite executives.Managed team of speech and copy writers. Led creative direction for product marketing content.Oversaw corporate brand governance. Acted as primary speechwriter for C-suite level leadership.Developed corporate speakers bureau and external request process.Led Corporate Communications planning activities across channels & tactics.Managed team of communications consultants. Created strategic communications plans to meet a wide range of policy & brand objectives.Managed executive communications, including speaking engagements for 30+ member officer team.Acted as lead copywriter & editor on state legislative communications.Translated complex issues into reader-friendly marketing materials.Implemented quality standards & review process.Managed publication of annual corporate Sustainability Report.

  • Senior Communications Manager

    May 2024 - now

  • Creative Marketing Manager

    May 2021 - May 2024

  • Executive & Marketing Communications Manager

    Apr 2020 - May 2021

  • Senior Executive Communications & Planning Lead

    Jan 2019 - Apr 2020

  • Senior Editor

    Nov 2014 - Jan 2019
• 

  Freelance

  Nov 2015 - Apr 2020

  Self-employed Speechwriter

  Generated communications strategies & developed executive-level talking points for organizations across a variety of sectors.