Robert Lambert

Experience

• 

  Community Health Center of the New River Valley

  Aug 2013 - Jul 2015

  Communications Coordinator

  Write and distribute press releases to many area news outletsOversee distribution of all organization thank you lettersCreate and maintain internal staff documentsMaintain all social media accounts (Facebook, Twitter, Yelp and Foursquare)Represent the Center at community outreach events—health fairs, United Way events, civic groups, etc.Plan and execute special eventsAssist with the writing of grants and proposalsAssist with financial record keeping and donor relationsCreate patient education documentsAdvocate for rural health safety net organizations with state and federal politiciansMaintain Community Health Center and G-NET websitesManaged traditional and digital advertising - billboards, print advertising, paid social media, etc. Show less

• 

  Cherokee Health Systems

  Sept 2015 - Oct 2017

  Communications Specialist

  Created and managed company website and social media accounts Assisted in the development of fundraising and special eventsWrote and distributed press releases and news pitches to multiple area news outletsForged partnerships with local businesses, churches, civic groups, and individualsWorked with individual offices to increase patient volumeManaged biweekly staff newsletter

• 

  Remote Area Medical - RAM®

  Sept 2017 - Apr 2019

  Media Relations & Development Specialist

  Write and distribute press releases and media pitches to local, regional, national, and international outlets, resulting in more than $6.2 million worth of news coverage in first 15 months (including NBC News, Forbes, BBC, Al Jazeera, ABC World News Tonight, Voice of America, New York Times, and The Washington Post)Assist with social media management on Facebook, Twitter, Instagram, YouTube, and LinkedInManage recruitment, on-boarding, and supervision of department VISTA members, interns, and work-study studentsAssist with various fundraising projects—resulting in $150,535 in new contributions in first 15 monthsOversee content and distribution of monthly and special announcement e-newsletters (increased subscribers from 30,000 to 50,000+)Capture patient, volunteer, and staff stories through photography and video workAssist with marketing and promotion of clinics and special events (traditional & digital). Show less

• 

  Amerigroup

  Apr 2019 - Jan 2020

  Marketing Coordinator

  Support a team of Community Relations Representatives in making connections and establishing partnerships with community and faith-based organizations throughout the State of TennesseeRepresent Amerigroup at community eventsLead strategy and implementation of internal volunteer activities and programs--resulting in highest participation rate across the entire Anthem enterprise.Create content for distribution on corporate social media pages -- Facebook, Twitter, and LinkedInWrite and distribute press releases to state-wide news outletsManage purchasing and inventory of collateral and branded promotional itemsAssist with corporate sponsorship/donation determinationsManage state-wide Amerigroup Healthy Hero Award campaignUtilize Salesforce CRM to gauge productivity and to report on departmental activityManage collateral materials approval process (CMAP) for entire health plan. (editing, design, ensuring contractual obligations are met, etc.). Show less

• 

  Centerstone

  Feb 2020 - now

  Lead an engagement-focused approach to develop relationships with and involve partners in events and activities.Cultivate partnerships with community organizations, community partners, local governments and elected officials to build bridges, strengthen community and promote Centerstone’s mission in the communities we serve.Coordinate efforts with internal departments such as marketing, communications and patient engagement to promote and position Centerstone to grow awareness and support of outreach initiatives and programs. Serve as the liaison for Centerstone’s outreach programs with government offices, agencies, including local elected officials, public schools, libraries, federal state and local government, building extensive network of key partners throughout the market. Develop collaborations with community partners and organizations to integrate Centerstone leaders into the communities.Manages media relations process for all Centerstone business units, including proactively pitching stories, responding to incoming media inquiries, selecting/training media spokespeople, and managing crisis response strategies. Show less Lead internal and external communication strategy for Centerstone and its business unitsManage Centerstone’s Speakers Bureau, maximizing engagement and publicity opportunities for leadersCoordinate media relations activities in multiple state business units to achieve more than $2 million of earned media coverage in the first year (including The Washington Post and NPR)Coordinate communications around COVID-19 and required vaccinations, internally and externallyDevelop and manage strategies and mechanisms for internal communications, including In Session town halls and One Centerstone newsletterManage crisis communications during emergent situationsManage selection and evaluation of communications tools for enterprise staff, saving more than $10,000 in the first yearSupervision and development of multiple communications team members as well as contracted freelancersCreate content for press releases, newsletters, emails, magazines, websites, reports, and other communication vehicles Show less

  • Vice President, External Affairs

    Feb 2024 - now

  • Director, Corporate Communications

    Jan 2021 - Feb 2024

  • Public Relations Manager

    Feb 2020 - Jan 2021