Ysabelle Yeong

Experience

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  LOCUS-T

  Jan 2021 - Mar 2021

  Industrial Trainee - Performance Marketing

  •To understand clients’ marketing objectives and perform websites/keywords analysis.• To propose and write ad copies and keywords for Google Ads/Facebook paidcampaigns.• To manage and to perform daily accounts auditing associated with GoogleAds/Facebook advertising.• To articulate new findings and propose suggestions in reports for Google Ads/Facebook advertising campaigns.

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  BonusKad Loyalty Sdn Bhd

  Apr 2021 - Sept 2021

  Brand & Marketing Executive

  · Manage and maintain the backend processes setup for the company’s owned media including websites, social media, mobile app, and email/CRM software;· Generate ideas for content marketing with the team for campaign partnership between stakeholders· Promote BonusLink mobile app and increase user base via social media or digital acquisition channels · Collaborate & work with external agencies for Marketing initiatives;· Collaborate & work with different internal teams in guiding the marketing efforts and solve any product issues that arisen Show less

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  Plata And Punta Sdn Bhd

  Oct 2021 - Oct 2022

  Performance Marketing Executive

  · Strategically build, manage and optimize digital campaigns on major online advertising platforms (Facebook CPAS, Google, Shopee Ads, Lazada Ads)· Ensure agreed campaign deliverables are carried out on a timely manner· Analyse campaign performance and make statistically stable and relevant optimisations and recommendations· Closely monitor digital campaigns performance to ensure KPI and campaign objectives are met· Prepare and analyse post-campaign report data for actionable suggestions· Meet 3rd party media planner/marketing associate to iron out upcoming marketing plan Show less

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  Hive Marketing Sdn Bhd

  Nov 2022 - Nov 2023

  Performance Marketing Specialist (Meta)

  · Ensure accurate conversion tracking and attribution· Strategize digital paid ad campaign setup· Work closely with creative & content team to seamlessly optimize paid campaigns across digital platforms· Manage client's expectation by keeping KPIs monitored· Client industries include: F&B, Tech & Software, Telecommunication, Healthcare, Insurance, Real Estate, Retail Trade, Fashion

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  ABLE INTERNATIONAL PTE LTD

  Feb 2024 - Aug 2024

  Digital Marketing Executive

  Strategize Social Media Content with the focus of driving sales to e-commercePromote brand virality with influencers content marketing Digitalize branding with paid ads to increase e-com sales by 10% YoYPop-up event initiatives & strategy with strategic partners

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  Trade Intelligence Global

  Sept 2024 - now

  Assistant Digital Marketing Manager

  My role spans global markets and coverage on ASEAN service points, managing paid campaign activations, PR branding, and SEO initiatives simultaneously to ensure impactful global brand presence and business growth.