Egle Petraityte

Egle Petraityte

Independent Sales Representative

Followers of Egle Petraityte609 followers
location of Egle PetraityteAmsterdam, North Holland, Netherlands

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  • Timeline

  • About me

    Omnichannel pharma marketer | Passionate about digital innovation | Marketing Excellence Manager at Amgen

  • Education

    • Lithuanian University of Health Sciences

      2008 - 2013
      Master's degree Pharmacy

      Lithuanian Pharmacist License n° 5337, Ref. Code VN003499;Recognition of Diploma and Pharmacist License in Italy (Italian Ministry of Health, administrative order of 12/06/2014)

    • Erasmus University Rotterdam

      2020 - 2020
      Course | MOOC Innovation Management
    • Università per Stranieri di Siena

      2011 - 2011

      Erasmus intensive language courses

    • Università degli Studi di Cagliari

      2011 - 2012
      Master's degree Pharmacy

      European student exchange programme (ERASMUS)

  • Experience

    • Feridus

      May 2010 - Sept 2011
      Independent Sales Representative
    • EUROVAISTINĖ

      Nov 2012 - Sept 2013
      • Pharmacist

        Jul 2013 - Sept 2013
      • Pharmacist assistant

        Nov 2012 - Jul 2013
    • Corpus Medica

      Sept 2013 - Dec 2017

      • Responsible for product portfolio management in Lithuania and Latvia, P&L budgeting, brand development, supply and stock level control• Side by side work with product development team: negotiation with international business partners and participation in all product development stages• Responsible for new product launches, pricing and negotiation with retail pharmacy chains• Leading Medical Representatives: targeting, evaluation of the results, motivation interviews• Analysis of market trends and competitors Show less Medical fields: dermatology, urology, pediatrics• Responsible for company’s and brand’s marketing strategy • Multiple marketing projects management: brand development, digital marketing strategy development and implementation, mass media planning, social media projects management and close collaboration with influencers, deep Google Analytics, Google Ads, Facebook Ads knowledge and work with different CMS (Web Dev, Joomla, WordPress, SilverStripe) • Sales force functions: preparing and leading presentations in different events, creating of promotional material for physicians, pharmacists and customers, preparing key messages for Medical Representatives Show less

      • Head of Commerce and Marketing

        Jul 2016 - Dec 2017
      • Marketing manager

        Jan 2015 - Jul 2016
      • Product Manager

        Sept 2013 - Dec 2014
    • Cossu Anna

      Oct 2014 - Dec 2014
      Product Specialist

      Medical field: orthopedics, urology, cardiology.• Full knowledge of Finceramica, Tornier, Teleflex company's products• Close work with KOLs, active consultation about the products during procedures and operations

    • Bipharma B.V.

      Jun 2018 - May 2021

      Medical field: dermatologyWorking language: Dutch• Responsible for company's marketing strategy, plan and budget. Leading various online and offline marketing projects and monitoring marketing plan implementation• Responsible for product portfolio management, price strategy and market analysis• Involved in business development: new market research and product portfolio development• Jointly with Sales Manager leading sales team of 3 account managers • Responsible for product management and in charge of marketing plan development and implementation: multichannel marketing strategy and offline advertisement • Involved in sales management and sales team guidance

      • Head of Marketing

        Jan 2020 - May 2021
      • Product Manager

        Jun 2018 - Dec 2019
    • ViiV Healthcare

      Jun 2021 - Mar 2024
      Digital Lead

      Medical field: HIVWorking language: Dutch/English- Working closely with Commercial and Medical to accelerate digital transformation and improve Customer Experience by delivering one Customer Journey- Identifying new HCP engagement opportunities through new technologies and tools and leading digital innovation projects- Responsible for the design of UJ, rollout of omnichannel campaigns and digital KPIs monitoring- LOC Business planning Lead - supporting Country Manager in country Business planning Show less

    • Amgen

      Apr 2024 - now
      Marketing Excellence Manager
  • Licenses & Certifications

    • Recognition of Professional Qualifications (Master of Pharmacy) in Italy - Decreto di riconoscimento del titolo di studio, quale titolo abilitante per l'esercizio in Italia della professione di farmacista

      Italian Ministry of Health
      Jun 2014
      View certificate certificate