
Egle Petraityte
Independent Sales Representative

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About me
Omnichannel pharma marketer | Passionate about digital innovation | Marketing Excellence Manager at Amgen
Education

Lithuanian University of Health Sciences
2008 - 2013Master's degree PharmacyLithuanian Pharmacist License n° 5337, Ref. Code VN003499;Recognition of Diploma and Pharmacist License in Italy (Italian Ministry of Health, administrative order of 12/06/2014)

Erasmus University Rotterdam
2020 - 2020Course | MOOC Innovation Management
Università per Stranieri di Siena
2011 - 2011Erasmus intensive language courses

Università degli Studi di Cagliari
2011 - 2012Master's degree PharmacyEuropean student exchange programme (ERASMUS)
Experience

Feridus
May 2010 - Sept 2011Independent Sales Representative
EUROVAISTINĖ
Nov 2012 - Sept 2013Pharmacist
Jul 2013 - Sept 2013Pharmacist assistant
Nov 2012 - Jul 2013

Corpus Medica
Sept 2013 - Dec 2017• Responsible for product portfolio management in Lithuania and Latvia, P&L budgeting, brand development, supply and stock level control• Side by side work with product development team: negotiation with international business partners and participation in all product development stages• Responsible for new product launches, pricing and negotiation with retail pharmacy chains• Leading Medical Representatives: targeting, evaluation of the results, motivation interviews• Analysis of market trends and competitors Show less Medical fields: dermatology, urology, pediatrics• Responsible for company’s and brand’s marketing strategy • Multiple marketing projects management: brand development, digital marketing strategy development and implementation, mass media planning, social media projects management and close collaboration with influencers, deep Google Analytics, Google Ads, Facebook Ads knowledge and work with different CMS (Web Dev, Joomla, WordPress, SilverStripe) • Sales force functions: preparing and leading presentations in different events, creating of promotional material for physicians, pharmacists and customers, preparing key messages for Medical Representatives Show less
Head of Commerce and Marketing
Jul 2016 - Dec 2017Marketing manager
Jan 2015 - Jul 2016Product Manager
Sept 2013 - Dec 2014

Cossu Anna
Oct 2014 - Dec 2014Product SpecialistMedical field: orthopedics, urology, cardiology.• Full knowledge of Finceramica, Tornier, Teleflex company's products• Close work with KOLs, active consultation about the products during procedures and operations

Bipharma B.V.
Jun 2018 - May 2021Medical field: dermatologyWorking language: Dutch• Responsible for company's marketing strategy, plan and budget. Leading various online and offline marketing projects and monitoring marketing plan implementation• Responsible for product portfolio management, price strategy and market analysis• Involved in business development: new market research and product portfolio development• Jointly with Sales Manager leading sales team of 3 account managers • Responsible for product management and in charge of marketing plan development and implementation: multichannel marketing strategy and offline advertisement • Involved in sales management and sales team guidance
Head of Marketing
Jan 2020 - May 2021Product Manager
Jun 2018 - Dec 2019

ViiV Healthcare
Jun 2021 - Mar 2024Digital LeadMedical field: HIVWorking language: Dutch/English- Working closely with Commercial and Medical to accelerate digital transformation and improve Customer Experience by delivering one Customer Journey- Identifying new HCP engagement opportunities through new technologies and tools and leading digital innovation projects- Responsible for the design of UJ, rollout of omnichannel campaigns and digital KPIs monitoring- LOC Business planning Lead - supporting Country Manager in country Business planning Show less

Amgen
Apr 2024 - nowMarketing Excellence Manager
Licenses & Certifications
- View certificate

Recognition of Professional Qualifications (Master of Pharmacy) in Italy - Decreto di riconoscimento del titolo di studio, quale titolo abilitante per l'esercizio in Italia della professione di farmacista
Italian Ministry of HealthJun 2014
Languages
- itItalian
- enEnglish
- liLithuanian
- ruRussian
- duDutch
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