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Aninya Gangal

Aninya Gangal

Entrepreneur

Followers of Aninya Gangal450 followers
location of Aninya GangalNew York, New York, United States

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  • Timeline

  • About me

    Strategic Designer, Illustrator | Parsons, New York

  • Education

    • Parsons School of Design - The New School

      -
      Ms Strategic Design and Management

    • Shiv Nadar University

      2014 - 2018
      BSc (Research) Mathematics

      • Recipient of full scholarship at SNU• Selected to attend the Mathematics Training and Talent Search Programme (MTTS) – Level 0 (2016)• Undergraduate thesis: Wrote and presented a paper- “Applications of Nth roots of Unity”• Selected by the TedX society, SNU to give a talk on “Art for all” (2017)• Served as the President for the Creative Society at SNU (2016-2017)• Selected to exhibit my artwork at the Delhi Art Slam #4, Organized by Delhi Art Slam (2017)• Member of The… Show more • Recipient of full scholarship at SNU• Selected to attend the Mathematics Training and Talent Search Programme (MTTS) – Level 0 (2016)• Undergraduate thesis: Wrote and presented a paper- “Applications of Nth roots of Unity”• Selected by the TedX society, SNU to give a talk on “Art for all” (2017)• Served as the President for the Creative Society at SNU (2016-2017)• Selected to exhibit my artwork at the Delhi Art Slam #4, Organized by Delhi Art Slam (2017)• Member of The Birding Society, SNU• Member of the Cubing Society, SNU• Part of the Organizing Committee for SNU Open, an inter-university cubing fest (2018) Show less

  • Experience

    • Aninyag

      Jun 2016 - now
      Entrepreneur

      • Executed 30+ diverse projects, like music album covers, illustrated books, frame by frame animations, culturally sensitive murals, and vernacular brochures.• Animated multiple illustrative videos that gathered over 3.5M Views on Youtube.• Over last 1.5 years, managed to scale volume of freelance projects by 2x both in quantity and project value through only word-of-mouth.

    • Tilfi Banaras

      Jan 2019 - Sept 2019

      • Introduced consumer research by analysing market trends to develop social media campaigns leading to an increase in CTR by 30% on Instagram ads.• Spearheaded designing of cohesive brand collaterals that highlighted a unique whitespace the brand occupied amongst its competitors.• Standardised collaterals like catalogues, brochures etc. that have guided media plans for over 3+ years. • Created social media assets and illustrations for online and offline platforms• Assisted in shoots, edited and retouched campaign photographs

      • Content Creator and Graphic Designer

        May 2019 - Sept 2019

      • Graphic Design Intern

        Jan 2019 - Apr 2019

    • Become (Formerly Frozen Iris)

      Nov 2019 - Jun 2024

      • Led design engagements, nurtured brand strategists and graphic designers to optimise teams efficiency and reduce TAT by 25%• fostered a learning culture by introducing new branding approaches, tools & technology• Catalyzed team members to improve their profiles by participating in challenges like 36days of Type, Inktober and more. • Crafted and executed brand strategies through various marketing collaterals like product packaging, logo designs etc. across 10+ diverse industries like technology, health and wellness, FnB, and non-profits• Worked extensively on brand positioning by thorough research on market trends and communicate clients market fit through different marketing collaterals• Led brand design for multiple ad-hoc projects that converted into longer engagements for Become™ (retainers of 1-3 years) • Effectively grasped client needs and collaborated with senior designers on creating cohesive brand collaterals to ensure consistent brand identity.• Streamlined and improved the recruitment process by ideating and visualizing the User Journey Map (UJM) of new employees.

      • Lead Brand Strategist

        Apr 2021 - Jun 2024

      • Brand Strategist

        Mar 2020 - Apr 2021

      • Graphic Design Intern

        Nov 2019 - Mar 2020

  • Licenses & Certifications