Khrystyna Chornous

Experience

• 

  Baker Tilly Ukraine

  Jul 2018 - Apr 2020

  • Auditor

    Oct 2018 - Apr 2020

  • Audit Junior

    Jul 2018 - Oct 2018
• 

  Basenji Apps

  Apr 2020 - now

  Key achievements:✦ Over 10 million app downloads for the Breeze iOS app and 2.5 million downloads for the Breeze Android app.✦ Breeze App is a Top-5 ranking mental health app on the US App Store.✦ Conceptualized and, with the team, executed more than ten creative campaigns garnering over 100 million impressions, achieving TOP-1% CTR in their respective niches on TikTok and gaining viral traction on Facebook.- Exceeding marketing budgets $1 million+ monthly, ensuring optimal allocation.- Establishing and managing four in-house marketing departments: User Acquisition, Creative Design, SEO, and Email Marketing.- Leadership of a 15-member team, including goal setting, development planning, implementation of motivational systems, and performance reviews.- Development of an in-house mentor-mentee program to enhance team performance and improve onboarding processes for new members.- Cultivation of a culture of creative innovation, fostering environments for brainstorming, knowledge sharing, and insights exchange. Show less Key achievements:✦ As an individual UA manager, achieved a milestone of generating $700,000 in MRR, showcasing proficiency in devising and executing innovative marketing strategies.✦ Developed and tested hypotheses for both top-of-funnel and middle-of-funnel strategies, resulting in an uplift of 37-40% that correlated with a reduction in CPA and accelerated ROMI.- Management of monthly marketing budgets exceeding $500000, ensuring optimal utilization for maximum impact and ROI.- Adaptation to ATT privacy policies, optimizing performance funnels to maintain effectiveness amidst changing privacy landscapes.- Development of custom marketing analytics reports to provide actionable insights and drive informed decision-making.- Collaboration with the product team to enhance user activation strategies and elevate overall user experience. - Overseeing technical integrations to ensure seamless functionality and performance across user acquisition campaigns and marketing initiatives Show less Key achievements:✦ Found the feature for a mental health app that became TOP-1 revenue-forming: made hypotheses about potential features and validated them through marketing, then shared results with the product team for further implementation.✦ For a new education app, drove rapid growth within six months, achieving 1.2 million downloads and $150,000+ (open data: Sensor Tower) in increased monthly revenue through a data-driven and ROI-positive strategy.- Сonducting media buying on such ad platforms as Facebook, TikTok, Google, Pinterest, Snapchat, Twitter, and Apple Search Ads.- Managing user acquisition for 5 apps: education, health and fitness, and utility niches in 50 different countries;- Creating creative hypotheses and preparing tasks for the in-house motion design team;- ongoingly testing new creative approaches, channels and ideas. - Analyzing the results of marketing performance using various tools (Appsflyer, Amplitude, Grafana). Show less

  • Chief Marketing Officer

    Jun 2022 - now

  • User Acquisition Team Lead

    Nov 2021 - Jun 2022

  • User Acquisition Manager

    Apr 2020 - Jun 2022