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Pratity Ray

Pratity Ray

Summer Research Intern

Followers of Pratity Ray8000 followers
location of Pratity RayBengaluru, Karnataka, India

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  • Timeline

  • About me

    Business Development Manager @ Flipkart | Cars24 | Tata Motors | NMIMS Mumbai

  • Education

    • Heritage Institute of Technology, Kolkata

      2010 - 2014
      Bachelor of Technology - BTech Biotechnology 8.4/10

      Activities and Societies: Member of the college dance team

    • ISC

      2008 - 2010
      Biotechnology 93%

      Activities and Societies: Class Monitor, School House Captain Among the school toppers in ISC, 2010

    • ICSE

      2007 - 2008
      Science 95.8%

      Activities and Societies: Class Monitor, School House Captain Second rank-holder from the school in ICSE, 2008

    • SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

      2017 - 2019
      Master of Business Administration - MBA Marketing/Marketing Management, General

      Activities and Societies: Not just Marketing cell (NjM) College Dance team (Zephyr)

  • Experience

    • Indian Institute of Science (IISc)

      Jun 2013 - Aug 2013
      Summer Research Intern

      • Selected for the national level IAS INSA NASI sponsored summer research fellowship program• Analysed EMG signals in context of neural decision behaviour and reaction time in choice tasks

    • Infosys

      Jul 2014 - May 2017
      Software Engineer

      • Designed solution road map based on client interaction and brainstorming• Developed prototypes using text & predictive analytics to assist in automation• Proposed solutions for time optimization by >40% in manual testing process• Presented solution capabilities as a bundled offering to ~25 internal clients• Played a key role in requirement gathering, analysis & end-to-end testing

    • Knappily

      Jul 2017 - Aug 2017
      Marketing Intern

      • Formulated marketing strategy to promote the Knappily app across various platforms• Implemented strategy to market the product, increase brand visibility and expand customer base

    • Tata Motors

      Apr 2018 - Jun 2018
      Summer Intern

      • Implemented and monitored daily work management at dealership for sales process optimization using Kaizen methodology• Evaluated dealership performance and productivity improvement on identified parameters before and after DWM• Recommended performance-improvement solutions based on gap analysis and implementation challenges

    • Tata Motors

      Jul 2019 - Feb 2021
      Senior Manager

      • Experienced in business development, B2B & B2C sales, strategic stakeholder alliance, marketing strategy, capability building, key account management, brand partnerships & channel partner development• Handled different B2B & B2C customer segments ranging from FTUs, medium & big operators & institutions to market load operators & farmers• Successfully built relationships with internal & external decision makers including cross-functional teams, business partners and key stakeholders• Leveraged skills in market research and business analysis to design and implement business level strategies to drive sales and operational excellence• Garnered skills in negotiation, conflict management, solving complex challenges and strategic partnership management Show less

    • Cars24 Services Private Limited

      Feb 2021 - Apr 2022
      B2B Territory Manager Karnataka

      ● End-to-end setting up the B2B (buy-side) vertical for Karnataka by devising & executing growth strategies (expansion and penetration) & solving operational challenges, managing inventory & overall brand health● Managing monthly P&L for the region by manpower mapping, balancing margin & volume, streamlining operations & optimizing profitability● Building, training & managing a team of 45+ size to achieve aggressive company goals on BD by strategic partnerships & procurement growing dealer base to 100+ from scratch & 40x volume in a span of 8 months● Strategizing key account management by establishing quick operational TAT & micro-segmented offerings sustaining transacting monthly dealer count to 80% of total tie-ups competing with online players & local dealers● Facilitating smooth business flow & process set-up by gap analysis, troubleshooting, cross-functional teams & stakeholder involvement Show less

    • Flipkart

      Apr 2022 - now

      • Category Lead - Kids Footwear

        May 2024 - now

      • Business Development Manager - Food and Nutrition

        Apr 2022 - Jun 2024

  • Licenses & Certifications

    • Google Analytics for Beginners

      Google
      Sept 2020

  • Honors & Awards

    • Awarded to Pratity Ray
      National Finalist at BrandO - Marketing Competition of OJAS - X, Annual Management and Cultural Fest, SPJIMR, Mumbai SPJIMR Mumbai Jan 2018 Devised and formulated marketing strategies to revive the Indian Vinyl market in the Music Industry with specific focus on Integrated Marketing Communication coupled with appropriate Target Customer mapping.
    • Awarded to Pratity Ray
      National First Runner-Up of the Health & Glow Retail Service Design Competition Health & Glow Retail Jan 2018 Developed a customer experience flow right from walk-in till payments that maximized the use of technology in the future Health & Glow retail stores and at the same time took care of the interactions between the customers and the store staff. The objective of the service design was to offer better shopping experience to the customers through strategic digital as well as human presence at every touch point of the customer journey inside the store.
    • Awarded to Pratity Ray
      National Finalist at Brand Script - Branding competition of Micanvas 2017, Annual Management Fest, MICA, Ahmedabad MICA Ahmedabad Nov 2017 Conceptualized a new product in the newspaper segment to revive the print media industry and also devised its brand strategy.
    • Awarded to Pratity Ray
      Winner of group dance event NITIE Mumbai Sep 2017 Cultural fest of NITIE Mumbai, Arohan
    • Awarded to Pratity Ray
      Insta Award for outstanding performance in a critical project Infosys Jul 2015
    • Awarded to Pratity Ray
      Runners Up of group dance event Future Institute of Engineering and Management Mar 2014 Cultural Fest of Future Institute of Engineering and Management, Flamz
    • Awarded to Pratity Ray
      Winner of group dance event Heritage Institute of Technology Mar 2014 cultural fest of Heritage Institute of Technology, Eclecia
    • Awarded to Pratity Ray
      Selected for the national level IAS INSA NASI sponsored summer research fellowship program Indian Academy of Science, Indian National Science Academy and The National Academy of Sciences, India Apr 2013
    • Awarded to Pratity Ray
      Winner of dance group event Heritage Institute of Technology Mar 2013 cultural fest of Heritage Institute of Technology, Eclecia
    • Awarded to Pratity Ray
      Second Runners Up in Biosensors event Tech fest of Heritage Institute of Technology, Daksh Apr 2012 Presentation of innovative ideas in the field of biotechnology
    • Awarded to Pratity Ray
      Winner and Best Speaker of EvolveX event Tech fest of Heritage Institute of Technology, Daksh Apr 2012 Innovative and logical prediction of evolution of a given organism under certain given conditions and constraints
    • Awarded to Pratity Ray
      Winner of group dance event Heritage Institute of Technology Mar 2012 cultural fest of Heritage Institute of Technology, Eclecia
    • Awarded to Pratity Ray
      Winner of group dance event IIM Calcutta Feb 2012 cultural fest of IIM Calcuttta, Carpe Diem
    • Awarded to Pratity Ray
      Runners Up in group dance event St. Xaviers College, Kolkata Jan 2012 Cultural fest of St. Xaviers College, Kolkata
    • Awarded to Pratity Ray
      Second Runners Up in group dance event Jadavpur University Jan 2012 Cultural fest of Jadavpur University, Sanskriti
    • Awarded to Pratity Ray
      Winner of group dance event IIT Kharagpur, Spring Fest Jan 2012
    • Awarded to Pratity Ray
      Student Achiever Award Baranagar Municipality, Kolkata Sep 2010
    • Awarded to Pratity Ray
      Winner of group dance event The Statesman Nov 2008 The Statesman Voices Festival, Vibes
    • Awarded to Pratity Ray
      Appreciation Certificate for scoring more than 95% in ICSE Association of Schools for the Indian School Certificate Jul 2008

  • Volunteer Experience

    • Social Services

      Issued by Durbar Mahila Samanwaya Committee on Feb 2018
      Durbar Mahila Samanwaya CommitteeAssociated with Pratity Ray