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David Berendt

David Berendt

Sales Assistant

Followers of David Berendt506 followers
location of David BerendtVerwood, England, United Kingdom

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  • Timeline

  • About me

    Biddable Director

  • Education

    • Aston University

      2004 - 2008
      BA European Studies & Sociology

      Activities and Societies: Aston Rugby Training, Aikido, Jitsu Graduated with a 2:1 HonoursThrough both core and optional modules of this course, some aspects of what I studied included European cultures and societies; Social Networks; Research methods; Modern organisations and change; European comparative politics; Contemporary social theory.Having completed this course I am confidently able to say that my understanding of subject has allowed for me to be more proficient working alone or in a group. Furthermore it has helped the… Show more Graduated with a 2:1 HonoursThrough both core and optional modules of this course, some aspects of what I studied included European cultures and societies; Social Networks; Research methods; Modern organisations and change; European comparative politics; Contemporary social theory.Having completed this course I am confidently able to say that my understanding of subject has allowed for me to be more proficient working alone or in a group. Furthermore it has helped the development of my analytical skills and lateral thinking. Show less

    • Bournemouth University

      2009 - 2010
      MA (With Merit) Public Relations

      Activities and Societies: Student Rep for MAPR course Speaker at the first International History of Public Relations Conference Modules that this course included are those such as Corporate communications; Communications skills; Principles and foundations; Research; Interactive Media Strategies; Campaign planning.As part of the course I partook in a conference regarding historical developments of PR and the link between practice and education through a case study analysis of Bournemouth University.Through this course I have further developed key skills such as functioning and communicating effectively… Show more Modules that this course included are those such as Corporate communications; Communications skills; Principles and foundations; Research; Interactive Media Strategies; Campaign planning.As part of the course I partook in a conference regarding historical developments of PR and the link between practice and education through a case study analysis of Bournemouth University.Through this course I have further developed key skills such as functioning and communicating effectively within a team as well as my research techniques. Through the experience gained by speaking publicly to an audience which included notable experts in PR academia, it has allowed me to have increased confidence in public situations which I feel would prove hugely useful in a practical setting. Additionally this course has permitted me to gain a further understanding of the function of PR in both a broad context as well as specific roles, though I am keen to extend this knowledge further through practice. Show less

  • Experience

    • Evesham Technology

      Jan 2003 - Jan 2003
      Sales Assistant

      Despite a short tenure at Evesham due to the branch I worked at having to close, along with selling computer hardware and software, this position increased my knowledge of computer products. Additionally I was able to help update and run new products which were considered challenging, despite my relative inexperience in working with such products

    • Next Group PLC

      Jan 2003 - Jan 2004
      Sales Assistant

      While the focus of this position was advising and selling products to consumers, additionally I was able to effectively encourage the purchases of catalogues. Due to a competitive element of catalogue sales it drove me to compete efficiently and consequently I remained at the top of these sales during my time there.

    • St. Leonard's Community Hospital

      Jul 2005 - Aug 2005
      Customer Communications

      While working as a temporary summer employee, the job roles that I had to undertake revolved around the organisation of data as well as liaising with external parties regarding medical products.

    • Dorset HealthCare University NHS Foundation Trust

      Aug 2006 - Oct 2011
      Learning Disabilities & Mental Health Support Worker (Bank contract)

      Providing care and support in a variety of different wards ranging from forensic to community. The roles entailed monitoring health and behaviour of patients, as well as counselling them. In addition to this it, when needed, I was entrusted to liase with different teams and relatives.In my own time I took the opportunity to study the British National Formulary (BNF) so as to understand the prescribed medication as well as understanding the mechanics of their functions.In addition to what I have described, this position has led me to understand to a high degree, the impact of confidentiality and therefore ways of communicating without breaching contract. Show less

    • The MAD Agency

      Feb 2011 - Feb 2011
      Market Research Analyst

      Worked on the online presence of a campaign in addition to researching the target groups. Using social media and online sourcing.

    • GolinHarris

      Mar 2011 - Mar 2011
      PR Intern

      Working with numerous clients in the technology and consumer sectors. Liaising with various press outlets. Maintaining database entries. In addition to this I aided in scanning the news and media for areas relevent to the work being conducted.

    • Sealed Air Medical Applications

      Aug 2011 - Nov 2011
      Marketing/PR communications

      Working for the medical packaging branch of Sealed Air Corporation. My role entailed a number of different aspects of PR and marketing strategies:•Analysing the current brand position and giving recommendations•Promoting interest in upcoming trade events•Collaborating with advertisers •Hosting and attending tele/online conferences•Providing an online audit•Assessing and online presence•Optimising the use of digital/social media platforms•Working with a number of online analytical tools•Drafting press releases Show less

    • Addictive

      Apr 2012 - Apr 2012
      PR Account Manager (Freelance)

      Working in both digital and mobile marketing as well as PR. Wrote a number of taylored press releases. Compiled media contact lists. Aided in the design of mobile wireframes. Project management. Developed social media tactics. Worked in PhotoShop.

    • Lloyd Morgan Productions

      Sept 2012 - Nov 2012
      Marketing Consultant (Freelance)

      Consulting on the use of digital media, developing branding and brand identity strategies, assisting with market exposure campaign, graphic design through PhotoShop, assisting with the day to day running of the business.

    • Strange Corporation

      Nov 2012 - Nov 2014
      Senior Account Executive

      Tackling multiple areas within the arena of digital marketing. •Account handling - working with clients to provide them with the deliverables that they are looking for within search marketing, graphic design, and web development•PPC planning, implementing, and optimising. Working with multiple clients from the ground up and helping to shape their PPC landscape whilst delivering on the KPIs requested.•I have increasingly adept in using the Magento ecommerce platform and have been guiding clients on its functionality.•SEO content on websites Show less

    • Halo Design Associates

      Dec 2014 - Jul 2017
      Digital Marketing Specialist & Lead Producer

      • PPC - Fully planned and managed PPC across clients from multiple industries across Google and Bing. PPC management of text ads, display and re-marketing while consistently improving ROAS. Google Partner with awards in Advanced AdWords, Display Advertising and Google Shopping.• Social Media Advertisement - Planning, creation, and management of paid ads on Facebook and LinkedIn platforms.• Social Media Management - Using multiple platforms in increase reach for clients across multiple channels including Facebook, Twitter, Pinterest, YouTube, Google+, and Houzz.• Mass data management - Creation of platform facing bulk data from original sources and maintaining content.• SEO - audits and strategies derived from data driven findings through Analytics, Moz, and Webmaster Tools (Search Console).• CRO - Strategies based on UJ performances and research to improve performance on site for both WordPress and • IA - Keyword research driven creation of Information Architectures for new builds and updates.• Project Specification - creating detailed functional specs for multiple clients of different industries. Dealing directly with the clients to train and to help understand requirements and recommendations.• CRM - Implementation and management of CRM platforms with a focus on Nutshell. Using the platform to plan out and structure email targeting roles.• Magento - Back-end and front-end management including the installation and use of plugins as well as optimising performance through user behaviour research.• Creation of bespoke client facing reports incorporating and standardising data from multiple sources and formats.TechnicalFTP managementFamiliarity and use of both htaccess and nginxHTML updates and self teaching PHP Show less

    • Adido

      Aug 2017 - Oct 2021

      As head of paid media my role took on a more strategic direction.In addition to running activity and maintaining a hands-on approach, I provided mentoring for the growing team.- Managing relationships between key stakeholders- Multichannel budget and quarterly planning across clients- Sales proposal creation and delivery of pitches- Process management and implementation for the team- Interdepartmental relation to plan activity outside of purely paid media- Delivering roadmaps for all paid activity and ensuring that deliverables were met- Speaker at BrightonSEO Show less Management of multiple paid media accounts.- Paid search and display focused on Google & Microsoft Ads- Shopping campaign management and optimisation including feed management- Planning and running social media paid ads across Facebook, Twitter, LinkedIn across both B2B and B2C industries.- Implementation of reporting structure and setting up live, client-facing reports through the implementation of products such as Supermetrics and custom formula- Budget planning- Conducting client meetings and developing relationships- Running training events for clients- Live speaker and running workshops at conferences Show less

      • Head of Paid Media

        Feb 2019 - Oct 2021

      • PPC Manager

        Aug 2017 - Feb 2019

    • Xaso

      Oct 2021 - Mar 2022
      Paid Media Director

    • Omnicom Media Group UK

      May 2022 - now
      Biddable Director at Resolution

  • Licenses & Certifications