Faira Sousa

Experience

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  Grupo SOICO

  May 2011 - Aug 2011

  Trainee in Information Systems Management

  Internship in the STV (SOICO Group) Television Programming Department, focusing on:- Media library services management- Database administration- General operational support

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  Grupo Entreposto

  Mar 2012 - Dec 2012

  Trainee in Operations Management

  Gained expertise in managing information systems for client and operations management, streamlining sales processes, and driving profitability.

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  SIR Comercio Internacional

  Feb 2013 - Jan 2015

  Public relations officer

  • Drafting press releases, newsletters, and other communication materials. • Managing media relations by responding to press inquiries and maintaining contact with journalists. • Organising and coordinating events, press conferences, and promotional activities. • Monitoring media coverage to assess public perception of the organisation. • Managing and updating the company’s communication channels, including social media and the corporate website. • Supporting crisis communication efforts. • Ensuring message consistency across all communication efforts in collaboration with internal teams. • Content management and structuring of the information system. • Creating and managing databases and client stock. • Developing concepts for advertising campaigns. • Customer service trainer. Show less

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  Cloud Digital Arts

  Jan 2015 - Dec 2015

  Content Manager

  • Managed and curated website and social media content to align with brand identity and marketingobjectives.• Developed and executed content strategies to drive audience engagement, increase visibility, and boostconversions.• Wrote and edited compelling copy for campaigns, advertisements, and digital platforms, ensuringconsistency in tone and messaging.• Collaborated with creative teams to produce visually appealing and impactful content tailored to diverseaudiences.• Monitored content performance using analytics tools, refining strategies to optimise reach andeffectiveness.• Coordinated content calendars and ensured timely delivery of projects to meet campaign deadlines.• Conducted market research to stay ahead of trends and deliver fresh, relevant, and innovative content. Show less

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  AIESEC Egypt

  Jan 2016 - Mar 2016

  GCDP in Marketing and Language Literacy

  Marketing Consultant and Assistant for Alpha Leo (Lions Club)• Participated in a marketing internship at Lions Club Alexandria as part of the Global Citizen Project by AIESEC International.• Collaborated with the team to exchange marketing ideas and strategies to maximise the success ofplanned charity events.• Contributed to the planning and promotion of events aimed at raising awareness and support forcommunity-focused initiatives.• Assisted in the development of creative campaigns to increase event participation and donorengagement.• Gained valuable cross-cultural experience working in an international and diverse environment.English Teacher at Montessori Children House• Worked as a Montessori Teacher Assistant in a kindergarten, focusing on teaching the English language to young learners.• Assisted in planning and delivering engaging, age-appropriate lessons to develop language skills, including reading, writing, and conversational English.• Supported children in their learning journey using Montessori methods, encouraging independence, creativity, and curiosity.• Collaborated with the lead teacher to create a nurturing and stimulating classroom environment tailored to the developmental needs of each child.• Facilitated interactive activities and games to reinforce language acquisition and ensure activeparticipation.• Gained hands-on experience in early childhood education, fostering a positive learning environment for multilingual development. Show less

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  Tsebo Solutions Group

  Mar 2016 - Dec 2017

  Business Development Strategist

  • Developed and managed new business opportunities in the facilities management sector, focusing onclient acquisition and retention.• Built and nurtured strategic relationships with corporate clients and industry partners to drive revenuegrowth.• Designed and implemented business development strategies to position the company competitively in thefacilities management market.• Conducted market research and competitor analysis to identify opportunities and inform strategicdecisions.• Led contract negotiations with high-value clients, aligning solutions with their specific needs whilemaximising business outcomes.• Collaborated with internal teams to propose and deliver tailored solutions that addressed clientobjectives.• Analysed business performance metrics to measure the success of initiatives and refine strategies forgrowth.- Social Media and Content Management- Graphic Design- Translation- Costing & Pricing Show less

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  Qatar Airways

  Dec 2017 - Jul 2021

  Sales and Marketing Agent

  • Structure and implement the marketing plan to optimize Qatar Airways revenue and presence.• Assists in managing and coordinating projects and initiatives on behalf of the sales.• Maximizing value for marketing spend.• Plans and carries out direct marketing activities to agreed budgets to increase awareness and raise profile of QR.• Communicates effectively in marketing campaigns to all QR departments.• Provides effective and proactive communication of all sales activities.• Assists in the coordination of forums/ workshops and marketing events.• Examines competitiveness of QR fares in the market and proactively publishes competitive fares of the station. • Updates travel trade partners and corporate accounts for any fare changes, promotions and other developments. • Performs marketing and pricing intelligence.• Follows up internet booking engine (IBE) activities of QR in the station and works towards the improvement of the online market share. • Assists in the development of e-commerce and performs activities for its betterment. • Preparing weekly and monthly reports which helps for effective decision making. • Analyzes historical and current data and forecasts future trends to support sales activities of the station. • Ensures QR visibility and promotes QR in newspapers, magazines, online media and others. Show less

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  MOZA BANCO

  Jul 2021 - Oct 2023

  Marketing Manager

  Marketing Manager and Product Owner for Direct Banking Channels (Internet Banking, Mobile Banking, USSD, and WhatsApp Banking)

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  Absa Bank Mozambique

  Nov 2023 - now

  Communication Specialist

  • Creating and managing content for a variety of communicationchannels, both internal and external.• Driving internal and external communication strategies to ensurealignment and engagement.• Overseeing the organisation’s online presence, including social mediaplatforms and the corporate website.• Monitoring and assessing reputational risks, with proactive mitigationstrategies.• Managing relationships with the media and handling public relationsactivities.• Crafting and editing high-quality copy for institutional and marketingmaterials.• Leading crisis communication efforts, ensuring timely and effectivemessaging.• Planning and executing marketing strategies, including campaigns anddirect marketing initiatives.• Developing endomarketing programmes to inspire and alignemployees with organisational goals.• Coordinating and delivering integrated communication and marketingcampaigns to drive results. Show less