Sarah Merrell

Sarah Merrell

Student Assistant in Development Office

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location of Sarah MerrellAtlanta Metropolitan Area

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  • Timeline

  • About me

    Manager, Field Marketing at IHG® Hotels & Resorts

  • Education

    • Furman University

      2010 - 2014
      Bachelor of Arts (B.A.) Business Administration

      Activities and Societies: Phi Eta Sigma Honor Society, Dean's List, Achiever's Scholarship, Chi Omega Sorority

    • King's College London, U. of London

      2013 - 2013
      Business Administration and Management, General

      January-June 2013Courses studied include International Business, Human Resource Management, and Business Ethics and CSR

  • Experience

    • Furman University

      Jun 2013 - Aug 2013
      Student Assistant in Development Office

      » Uploaded incoming donations, pledges, and gifts to donor management software » Compiled current, continuous pledges and installment schedules for records» Organized daily receipts and completed numerous administrative tasks

    • IHG Hotels & Resorts

      Jul 2014 - now

      » Account management: manage and optimize media partners YPM, AOL MapQuest, and TripAdvisor, including strategic testing, regular data analysis and performance audits, and supplemental campaign planning to increase revenue and maintain efficiency; manage account purchase order and billing» Content & Communications: create custom team newsletters, communications bulletins, and infographics for key programs; work with creative agency to develop interactive, 100-page marketing playbook for internal education » Project management: led mobile deeplinking project focused on integrating channels for increased revenue and refined user experience;» Ad hoc initiatives: RFP new media vendors; lead sessions to align workflows across teams and address painpoints; coordinated and led large group workshops on professional development Show less » Account management: increased YPM's 2017 net revenue by 17% YoY while maintaining cost efficiency and performed ad placement tests and continuously optimized performance of 11 partners; provided regular reporting for Affiliate account optimizations and budget allocation» Asset management: co-managed library of affiliate banners and text links; developed retargeting strategy and creative deliverables» Ad hoc projects: led crucial initiative to implement mobile tracking for Performance Marketing that saved the company up to $20MM in potentially missed revenue Show less » Project management: led creation of internal team website involving vendor negotiations, cross-functional collaboration, content creation, budget management, and website design» Loyalty email campaigns: validated images, brand standards, language accuracy, and regional nuances for timely launch» Team coordination: supported team of 60+ in all reporting, creative asset, meeting planning, and communication needs, all of which were essential in facilitating channelinitiatives and KPO successes Show less

      • Manager, Field Marketing

        Feb 2020 - now
      • Digital Media Specialist, Performance Marketing

        Apr 2018 - Feb 2020
      • Performance Marketing Coordinator

        Jun 2016 - Apr 2018
      • Digital Marketing Coordinator

        Jan 2015 - Jun 2016
      • Corporate Responsibility Intern

        Jul 2014 - Dec 2014
  • Licenses & Certifications

    • Fundamentals of Graphic Design

      Emory Continuing Education
      Dec 2020
  • Honors & Awards

    • Awarded to Sarah Merrell
      Achiever's Scholarship -
    • Awarded to Sarah Merrell
      Dean's List Furman University
    • Awarded to Sarah Merrell
      Phi Eta Sigma Honor Society -