Sarah Merrell

Experience

• 

  Furman University

  Jun 2013 - Aug 2013

  Student Assistant in Development Office

  » Uploaded incoming donations, pledges, and gifts to donor management software » Compiled current, continuous pledges and installment schedules for records» Organized daily receipts and completed numerous administrative tasks

• 

  IHG Hotels & Resorts

  Jul 2014 - now

  » Account management: manage and optimize media partners YPM, AOL MapQuest, and TripAdvisor, including strategic testing, regular data analysis and performance audits, and supplemental campaign planning to increase revenue and maintain efficiency; manage account purchase order and billing» Content & Communications: create custom team newsletters, communications bulletins, and infographics for key programs; work with creative agency to develop interactive, 100-page marketing playbook for internal education » Project management: led mobile deeplinking project focused on integrating channels for increased revenue and refined user experience;» Ad hoc initiatives: RFP new media vendors; lead sessions to align workflows across teams and address painpoints; coordinated and led large group workshops on professional development Show less » Account management: increased YPM's 2017 net revenue by 17% YoY while maintaining cost efficiency and performed ad placement tests and continuously optimized performance of 11 partners; provided regular reporting for Affiliate account optimizations and budget allocation» Asset management: co-managed library of affiliate banners and text links; developed retargeting strategy and creative deliverables» Ad hoc projects: led crucial initiative to implement mobile tracking for Performance Marketing that saved the company up to $20MM in potentially missed revenue Show less » Project management: led creation of internal team website involving vendor negotiations, cross-functional collaboration, content creation, budget management, and website design» Loyalty email campaigns: validated images, brand standards, language accuracy, and regional nuances for timely launch» Team coordination: supported team of 60+ in all reporting, creative asset, meeting planning, and communication needs, all of which were essential in facilitating channelinitiatives and KPO successes Show less

  • Manager, Field Marketing

    Feb 2020 - now

  • Digital Media Specialist, Performance Marketing

    Apr 2018 - Feb 2020

  • Performance Marketing Coordinator

    Jun 2016 - Apr 2018

  • Digital Marketing Coordinator

    Jan 2015 - Jun 2016

  • Corporate Responsibility Intern

    Jul 2014 - Dec 2014