Rachel Stephenson

Rachel Stephenson

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  • Timeline

  • About me

    Customer Insights Manager at Selfridges

  • Education

    • University of Birmingham

      2007 - 2010
      Bachelor of Arts (BA) Sociology 1st Class Honours
  • Experience

    • Havas Play 🇫🇷

      Dec 2010 - Feb 2016

      Responsible for the day to day management of a range of ad-hoc & continuous projects for both brands & rightsholders. Projects specifically focused on informing & optimizing sponsorship strategy & campaign planning & influencing fan engagement.- On-going sponsorship, brand & comms effectiveness research- Audience analysis & segmentation- Global media evaluation research- Market & competitor intelligence- Partnership strategy consultancy, including rights valuation, brand positioning & selection- Sponsorship sales supportClients include: Barclays, Lucozade Sport & Energy, Anschutz Entertainment Group, Laureus, The Lawn Tennis Association, Chelsea FC, Hyundai-Kia, and Chance to Shine. Show less

      • Insight Account Manager

        Oct 2012 - Feb 2016
      • Insight Senior Account Executive

        Nov 2011 - Oct 2012
      • Research Assistant

        Dec 2010 - Nov 2011
    • Insights by Kantar

      Nov 2016 - Oct 2018
      Research Manager

      Project led brand, comms and innovation research for a range of global FMCG and retail clients including: Boots, Nestle, New Look and GSK

    • Selfridges

      Nov 2018 - now
      Customer Insights Manager
  • Licenses & Certifications