Paul Stoddart

Experience

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  Johnsons Apparelmaster

  Jan 2001 - Jun 2011

  Marketing Manager

  • Management of a wide range of internal & external offline/online marketing communications activities covering advertising, online marketing, direct mail and PR campaigns.• Responsible for developing and implementing annual strategic marketing plans and budgets working closely with the senior management teams in operations and sales.• Introduced new CRM/database platform for sales & telemarketing teams and undertook data analysis profiling work to facilitate more targeted marketing campaigns.• Brand & project management. Launched new range of branded workwear to new and existing customers which is the most successful new product launch in the company’s history with sales of £750k in first 6 months.• Managed and re-organized outbound call centre with 15 people introducing new working practices, KPI’s, targets, incentives and remuneration packages as well as new software and system support. Call Centre appointments now account for 60% of new business revenue generated by field sales teams. Show less

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  Alzheimers Society

  Sept 2011 - Nov 2013

  Campaign Lead

  Lead volunteer for the Society's campaigns & media group's activities in the Manchester area to raise awareness of dementia and influence local decision makers to help improve the lives of those affected by dementia.

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  British Red Cross

  Sept 2012 - now

  B2B Marketing Manager

  Responsible for strategic B2B and schools marketing. Creating and delivering effective marketing strategies and campaigns that position British Red Cross as market leaders in the fields of first aid training for the workplace and increase the number of people trained with lifesaving first aid skills. Also responsible for developing marketing strategies to increase connection with young people in schools as part of the humanitarian education element of the British Red Cross.