
Frederik Overgaard
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About me
BSc in International Marketing & Sales, Marketing Associate at Illum.
Education

Rungsted Gymnasium
2013 - 2016STX International BusinessAt Rungsted Gymnasium, I pursued a specialized track in International Business, which provided me with a comprehensive foundation in the principles of global trade, economics, and business management. This program was designed to develop key skills and knowledge needed to understand and participate in the international business environment.The curriculum covered diverse areas such as international economics, business strategy, marketing, and intercultural communication. Alongside the… Show more At Rungsted Gymnasium, I pursued a specialized track in International Business, which provided me with a comprehensive foundation in the principles of global trade, economics, and business management. This program was designed to develop key skills and knowledge needed to understand and participate in the international business environment.The curriculum covered diverse areas such as international economics, business strategy, marketing, and intercultural communication. Alongside the theoretical knowledge, the program placed significant emphasis on practical application through projects and case studies, fostering my problem-solving skills and strategic thinking.This academic journey also cultivated a global perspective, enhancing my understanding of cultural diversity, global markets, and international business strategies. This experience laid the groundwork for my future studies and career in international marketing and sales. Show less

Copenhagen Business Academy
2022 - 2023Bachelor's degree International Sales & MarketingDuring my studies for a Bachelor's Degree in International Marketing & Sales at Copenhagen Business Academy, I acquired a robust understanding of the global business environment. The program equipped me with in-depth knowledge of strategic marketing, international sales techniques, business analytics, and digital marketing. My studies involved practical projects, often in collaboration with real businesses, which allowed me to apply theoretical concepts to real-world challenges. This practical… Show more During my studies for a Bachelor's Degree in International Marketing & Sales at Copenhagen Business Academy, I acquired a robust understanding of the global business environment. The program equipped me with in-depth knowledge of strategic marketing, international sales techniques, business analytics, and digital marketing. My studies involved practical projects, often in collaboration with real businesses, which allowed me to apply theoretical concepts to real-world challenges. This practical focus has provided me with a solid foundation in problem-solving, project management, and team collaboration. The degree also offered a global perspective, preparing me for the complex and exciting world of international business. Show less

Copenhagen Business Academy
2020 - 2022MarkedsføringsøkonomThe study programme is based on applied science, providing a combination of economic, communicative and cultural subjects with emphasis on international marketing. The purpose of the programme is to qualify the students to implement the academic knowledge in practice in order to strengthen and develop companies’ trade and sales promotion nationally as well as internationally.
Experience

Føtex, Salling Group
Jan 2013 - Dec 2013Customer Service* Delivered outstanding customer service, resolving customer issues efficiently and promoting a positive shopping experience.* Operated cash register, ensuring accurate transactions and addressing customer inquiries.* Responsible for restocking merchandise, coolers, and food displays, maintaining a well-organized and fully stocked store.

PALÆO - Eat good. Feel Great.
Jun 2016 - Nov 2018Restaurant Bar Manager* Managed personnel, ensuring optimal performance and fostering a positive work environment.* Oversaw daily operations, ensuring smooth running of all bar-related activities.* Acted as food safety supervisor, ensuring compliance with all food handling and storage regulations.* Handled payroll responsibilities, ensuring accurate and timely payment to all staff members.

SATS
Dec 2018 - Feb 2022* Handled daily operations, ensuring smooth and efficient workflow within the gym.* Acted as first point of contact for customer inquiries, resolving issues via phone and email communication.* Administered contracts, ensuring compliance and accuracy across all documentation.* Managed data processing tasks, maintaining integrity and accuracy of all records.* Conducted regular status meetings, fostering effective team communication and coordination.* Oversaw invoicing processes, assuring timely and accurate billing.* Performed quality control checks on expenses, implementing cost-saving measures where possible. Show less
Assistant Manager
Feb 2019 - Feb 2022Receptionist
Dec 2018 - Feb 2019

Coached By Overgaard
Sept 2019 - Dec 2024Personal Trainer* Founded CoachedByOvergaard, an online personal training platform, designed to provide tailored fitness solutions.* Utilized social media platforms effectively to build a robust online community, promote services, and maintain active engagement with clients.* Developed and shared relevant content to inspire and educate community members, reinforcing brand identity and mission.* Managed customer relations by promptly responding to comments and messages, fostering a responsive and supportive community.* Monitored and analyzed performance metrics to evaluate community growth, content engagement, and overall platform performance. Show less

Boehringer Ingelheim
May 2022 - Sept 2023Digital Marketing Assistant* Set up and managed targeted email marketing campaigns, enhancing engagement with consultants.* Created engaging digital content for both social media platforms and the company website to increase online visibility.* Developed and implemented effective landing pages to optimize user experience and conversion rates.* Assisted in formulating comprehensive digital marketing strategies, including SEO, SEM, and social media initiatives to boost web traffic.* Collaborated on the upkeep and update of the company's E-Commerce platform, maintaining consistency in product information and visual imagery.* Coordinated and implemented digital campaigns across multiple platforms, ensuring a unified branding approach and maximizing reach.* Collected and analyzed data to evaluate user behavior and the effectiveness of various marketing campaigns and initiatives. Show less

PWR.8 STUDIO
Jan 2023 - Jun 2023Marketing Manager* Managed and oversaw all Social Media (SoMe) efforts, including content creation, curation, and analytics. * Took responsibility for E-Commerce, including the development and launch of a new website. * Led and coordinated marketing campaigns, from concept development to execution and analysis.

ILLUM
Sept 2023 - nowMarketing Associate
Licenses & Certifications

Voyado Engage Qualified Super-user
VoyadoSept 2023
Content Marketing
HubSpot AcademyJan 2022
Digital Marketing
HubSpot AcademyFeb 2022
Certified Engage Marketing Automation user
VoyadoSept 2023
Email Marketing
HubSpot AcademyJan 2022
Personal Trainer
Personal Trainer CollectiveSept 2019
Voyado Elevate Business Certification
VoyadoSept 2023
Volunteer Experience
Tutor
Issued by Copenhagen Business Academy on Feb 2023
Associated with Frederik Overgaard
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