Koby Rodriguez

Experience

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  Cancel Culture Records

  Feb 2020 - Feb 2022

  Creative Director

  Overview: As a pivotal member of Cancel Culture Records, I championed a leadership role in curating, nurturing, and marketing emerging talent in the dynamic music industry.Impact Metrics:- Drove over 200M+ streams by forging strategic relationships and cutting-edge marketing campaigns.- Achieved exponential audience growth for our artists; some saw an astonishing 1000% increase in their fanbase, with a baseline growth of 200% across all talents.Budget Efficiency: - Mastered the art of resourcefulness by consistently delivering high-value outcomes with minimal budgets.Strategic Marketing:- Pioneered quality-centric, rather than volume-driven, marketing strategies that enhanced our artists' reach across diverse platforms.- Cultivated an analytical mindset to ensure we pursued the most impactful channels and tactics, ensuring optimal ROIs.Talent Refinement:- Collaborated closely with upcoming artists, identifying the unique selling points of their music.- Provided constructive feedback and direction, honing their product to meet both market and audience expectations, resulting in optimized results. Show less

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  Brag House

  Jan 2022 - May 2022

  Live Production Intern

  Overview: As a key figure in the rapidly-evolving esports landscape at Brag House, I seamlessly merged my foundational industry knowledge with hands-on experience in both tournament management and strategic marketing. I was instrumental in casting, setting up, and producing major esports tournaments across a diverse set of games (Apex Legends, Valorant, Rocket League, Smash Ultimate).Data Analytics & Growth:- Leveraged data-driven insights to continually refine and optimize our content across all platforms. Specifically looking over social media and marketing trends within the gaming industry to pinpoint working methods then combining them with innovation to produce growth. - Achieved consistent growth in livestream and content viewership, underscoring a proven track record in enhancing digital audience engagement. Whilst also becoming one of our top and most requested casters for the company.Partnerships & Sponsorships:- Played an active role in branding, marketing, and production of tournaments, working with influential sponsorships from brands such as Coca-Cola, Liquid Death, and G-fuel.Event Management & Relationship Building:- Traveled for events, fortifying consumer and business relationships at each touchpoint.- Solidified partnerships and expanded a robust network within the esports domain.Operational Improvement:- Identified and addressed organizational challenges, leading initiatives to enhance quality control.- Strategized and executed solutions to bolster operational efficiency and effectiveness. Show less

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  EIW

  Aug 2022 - now

  Overview: At the helm of EIW's marketing and social media endeavors, I played an instrumental role in revolutionizing our brand's digital presence and market strategy. Blending analytical rigor with creative prowess, I spearheaded campaigns that not only enhanced our brand's digital identity but also significantly boosted our bottom line, fortifying EIW's position in a competitive marketplace.Performance Metrics:- Consistently maintained an impressive annual ROI average of 13x, with peaks reaching up to 25x during our most active periods.- Successfully increased annual sales by 22%, reaffirming our commitment to both nurturing existing consumers and attracting new ones.Omni Marketing Strategy:- Leveraged expertise in omni marketing strategy to amplify our brand presence and customer base.- Focused on in-depth research across all major platforms to ensure maximum growth potential, always prioritizing the quality of our engagements over sheer volume. Quality metrics over vanity metrics.Branding & Digital Transformation:- Orchestrated a comprehensive company rebrand, aligning our product with the demands of the modern digital age.- Positioned EIW as industry thought leaders, showcasing our forward-thinking approach and innovation.Operational Efficiency:- Collaborated with the team to elevate workplace productivity, integrating state-of-the-art tools and strategies. Working with programs like Triple Whale, Shopify+, Meta Business Suite, Sprout Social, Keap, HubSpot, Ubersuggest, Asana, Monday, & Google Ad Manager. Show less

  • Brand Manager

    May 2024 - now

  • Social Media & Marketing Strategist

    Jul 2023 - May 2024

  • Social Media & Marketing Intern

    Aug 2022 - Jul 2023
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  HYPEROFFENSE

  Jun 2024 - now

  Owner

  Indie Game Development Company.

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  Hirata Estate

  Feb 2025 - now

  Owner