Laraib Hassan

Experience

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  Lahore Medical and Diagnostic Center (LMDC)

  Jan 2012 - Dec 2014

  Marketing Representative

  - Developed and executed marketing strategies, increasing brand awareness by 20% for diagnostic services.- Managed Sales platforms, driving 15% offline and online traffic growth, and a 20% social media engagement boost.- Created and distributed marketing materials, driving a 20% increase in leads.- Tracked and analyzed campaigns, achieving a 15% increase in ROI.

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  Nisar Hospital

  Dec 2014 - Oct 2016

  Marketing Specialist

  Responsibilities 🧾:- Developed and implemented marketing strategies to promote Nisar Hospital's services and brand.- Created and distributed captivating marketing materials like brochures, flyers, and press releases.- Managed and updated website content for the hospital.- Conducted market research and analyzed data to evaluate campaign effectiveness.- Organized and supervised community events such as health fairs and wellness seminars.- Represented Nisar Hospital at local business meetings and networking events.Key Achievements 🏆:- Increased patient inquiries by 20% using successful marketing strategies.- Improved brand awareness and reputation through engaging marketing materials.- Maintained a consistent brand voice on the hospital's website, aligning it with marketing objectives.- Identified trends and made strategic decisions based on data analysis.- Strengthened community relationships and showcased the hospital's commitment through organized events.- Expanded hospital reach and established strong connections within the community through active participation in local business meetings and networking events. Show less

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  Mega Diagnostic Center

  Nov 2016 - Sept 2020

  Marketing Operations Manager

  In my previous role as a Marketing Operations Manager at a leading Diagnostic Center, I played a pivotal role in steering comprehensive marketing initiatives and achieving strategic goals.Responsibilities 🧾:- Developed and executed comprehensive marketing strategies in alignment with the diagnostic center's objectives.- Conducted thorough market research to identify target audiences, understand the competitive landscape, and unveil growth opportunities.- Oversaw the creation and execution of marketing campaigns, ensuring compliance with industry standards and regulatory requirements.- Utilized various digital channels, including social media and email marketing, to enhance the diagnostic center's online presence and expand its reach.- Led the development of marketing collateral, maintaining a consistent and positive brand image across all materials.- Cultivated and maintained relationships with healthcare professionals and referring physicians to increase referrals to the diagnostic center.- Analyzed marketing performance metrics and customer feedback to make data-driven decisions for campaign optimization.- Developed strategies for community engagement, organizing events and workshops to raise awareness about the diagnostic center.Key Achievements 🏆:- Significantly increased the diagnostic center's online presence, resulting in a surge of engagement and expanded audience reach.- Led the development of impactful marketing campaigns that contributed to increased awareness and service uptake.- Established and strengthened relationships with healthcare professionals, leading to a notable increase in physician referrals.- Achieved a 5% ROI growth by analyzing marketing performance metrics and implementing strategic optimizations. Show less

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  Rays X Medical PVT LTD, Faisalabad

  Oct 2020 - Nov 2023

  Sales And Marketing Specialist

  As a Sales and Marketing Specialist at Rays X Medical PVT LTD, I played a pivotal role in driving sales growth and brand awareness within the medical imaging equipment industry. Leveraging my expertise in digital marketing strategies, I successfully generated qualified leads, fostered customer relationships, and contributed to a consistent increase in revenue.Responsibilities 🧾:- Strategically developed and implemented comprehensive marketing campaigns across various digital channels, including social media, email marketing, and search engine optimization (SEO).- Analyzed market trends and competitor strategies to identify and target potential customer segments.- Nurtured relationships with key decision-makers and healthcare professionals to cultivate long- term partnerships.- Provided expert sales support and product demonstrations to enhance customer engagement and satisfaction.Key Achievements 🏆:- Successfully generated over 200 qualified leads through digital marketing initiatives, contributing to a 15% increase in sales conversion rates.- Developed a targeted email marketing campaign that resulted in a 20% increase in open rates and a 15% increase in click-through rates.- Implemented a comprehensive SEO strategy that boosted website traffic by 30% and improved organic search rankings. Show less

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  Synares Systems

  Sept 2023 - now

  Senior Sales Marketing Consultant

  As a Senior Sales Marketing Consultant in a remote position, I leverage my extensive experience to drive strategic initiatives and contribute to organizational success. Key responsibilities include 🧾:- Devising and executing high-level sales strategies to surpass revenue targets.- Nurturing and managing client relationships, ensuring satisfaction, and fostering enduring partnerships. - Identifying opportunities for market growth, conducting comprehensive market research, and formulating entry plans for new markets. - Effectively leading and managing remote sales teams, promoting collaboration, and ensuring alignment with organizational objectives.- Leveraging digital marketing techniques to enhance brand visibility, generate leads, and optimize online presence. - Providing guidance and support to sales teams, including the implementation of training programs and assistance in navigating complex sales scenarios. - Utilizing data analytics to evaluate the effectiveness of marketing and sales strategies, offering valuable insights for continuous improvement. - Staying abreast of industry trends, competitors, and emerging opportunities to maintain a competitive edge. Show less