
Timeline
About me
Digital Ad Operations Campaign Manager at OMG 23
Education
California state university, fullerton
2015 - 2019Bachelor of arts - ba business administration and management, general
Experience
Tillys
Jun 2017 - Feb 2022Assistant manager – training and development // visual• Maximize marketing email list entries by retaining 90% of new and existing rewards members.• Develops employee communication and time management skill, resulting in leveraging 70% - 120% in sales.• Collaborated with three stores in the company to enhance stores’ management and selling skill sets.
Associated students, inc.- csuf
Sept 2017 - Jun 2019• Formulated and executed budget and marketing plans for six major concert events with an overall budget of $20k.• Pioneered marketing ideas which resulted in increase and retention of attendance by 50% - 200%. • Collaborated with multiple small businesses to create a refreshing environment that catered to our target demographic. •Created digital and social media marketing plans to promote the event by utilizing Watson Analytics and my trend and market knowledge. •Utilized tools and knowledge I strategize the prime times to post and announce both online and traditionally resulting in a 5k attendance rate Continuously learned new leadership skills and communications skill. Also, volunteer in different events to learn from other leaders. •Created seventeen major events to highlight and support major programs for the targeted crowd resulting in an average attendance of 400 to 700 per event. •Organized and allocated a budget of over $20,000 properly to ensure quality for every event. •Budgeted all aspects of every event including marketing, vendors, and collaborations. •Created digital and social media marketing plans to promote the event by utilizing Watson Analytics and my trend and market knowledge. •Utilized tools and knowledge I strategize the prime times to post and announce both online and traditionally resulting in a 5k attendance rate.
Concert Coordinator
Jun 2018 - Jun 2019Spring Concert Marketing Coordinator
Sept 2018 - May 2019Street Team Member
Sept 2016 - May 2019Union and Special Program Coordinator, ASI Productions
May 2017 - Jun 2018Vice Chairman, Spring Concert
Sept 2017 - May 2018
Omg23
Feb 2022 - nowDigital Ad Operations Campaign Manager
Jun 2023 - nowDigital Ad Operations Coordinator
Feb 2022 - Jun 2023
Licenses & Certifications
- View certificate
Nyu music industry essentials certificate
Yellowbrick music industry essentialsJun 2021 - View certificate
Google analytics essential training
Lynda.comFeb 2018 - View certificate
Watson analytics - level 1
IbmFeb 2018
Honors & Awards
- Awarded to Marco Vargas#1 Ranked Seller Manager Nov 2017 #1 in sells since January of 2017.
- Awarded to Marco VargasEmployee of the Month Manager Aug 2017
Languages
- spSpanish
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