
Barbara Fischer
Database Marketing Analyst/Scripting Advisor

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About me
Leading Digital Transformation & Data Innovation | Associate VP of IT & Data Analytics, University of Toledo Foundation
Education

McMaster University
1987 - 1991BA English
Trailhead by Salesforce
2023 -Https://trailblazer.me/id/bfischer46
Experience

IBM Canada Ltd
Aug 1997 - Sept 1999Database Marketing Analyst/Scripting AdvisorResponsibilities included: Training and supervising staff in script writing methodology and quality control, and ensuring that deadlines were met. Liaising with outside vendors, sponsors, and translation department to avert problems and ensure quality. Providing back-end companion analysis by producing basic statistical reports to help strategize and segment marketing campaigns.

Sunnybrook Foundation
Mar 2000 - Jul 2012Director, Business SystemsResponsibilities include(d): Developing and implementing foundation wide data quality initiatives and processes. Developing, implementing and evaluating operational approaches and strategic initiatives. Developing strategy and implementing solicitation schedule for multi-million dollar annual giving program. Development of departmental expense budget, business plan and operating plan. Management of up to 5 full-time and two part-time staff. Providing database training to all new employees and select volunteers.Outcomes In three years of managing the Annual Giving portfolio: o Overall revenue increased by 31.5%. o Leadership Giving increased by 48% o Net Revenue increased by 30% Show less

Mount Sinai Hospital Foundation
Nov 2012 - Nov 2016Responsibilities include:Oversight and management of Gift Administration department (3 staff)Oversight and management of Prospect Research department (3 staff)Process management and improvementAd hoc reports and analysis Responsibilities include:Providing project management expertise to support cross-functional areas.Providing leadership in developing and documenting improved processes.Making recommendations regarding IT/tools, reports, policies, business rules, to support the revised processes, and develop where necessary.Providing ad-hoc data support and custom report creation. Developing systems to ensure that Raiser’s Edge and Financial Edge are integrated and reconcile.
Director, Advancement Services
Sept 2013 - Nov 2016Operations Project Manager
Nov 2012 - Sept 2013

Sinai Health Foundation
Nov 2016 - Feb 2018Executive Lead, Special ProjectsResponsibilities include:Re-alignment of Annual Giving program with strategic goals of the FoundationManage and implement cross-functional projects for operational improvement

The University of Toledo Foundation
Aug 2018 - nowAs the Associate Vice-President of IT and Data Analytics at the University of Toledo Foundation, I lead transformative initiatives that drive the Foundation's strategic goals through innovative data solutions and technology advancements. I focus on creating systems and processes that ensure data integrity, governance, and accessibility, leveraging data to enhance decision-making.Key Responsibilities & Achievements: Transformational Leadership: Spearheaded the CRM conversion project, aligning it with organizational needs to enhance data availability. Project Management: Successfully managed the NetSuite implementation, ensuring the CRM project stayed on track. Data-Driven Strategies: Developed a comprehensive stewardship report template, improving donor engagement and retention. Team Leadership: Lead the Advancement Services team, including Events, Donor Research, IT, and Marketing Communication, fostering integration and collaboration. Innovative Solutions: Integrated MailChimp to address email privacy issues, maintaining effective communication with donors and alumni. Stakeholder Engagement: Executed a successful donor celebration event, significantly engaging new donors.Expertise: Data Analytics & Business Intelligence IT Strategy & Transformation Project Management & Process Improvement Data Governance & Integrity Team Leadership & Development Stakeholder Engagement & CommunicationWith a strong background in data analytics and a proven track record of successful project management, I am dedicated to driving technological innovation and data excellence at the University of Toledo Foundation. My goal is to continue leveraging data and IT to support the Foundation's mission and enhance its overall effectiveness and financial impact on the university.Let's connect to discuss how we can collaborate to achieve data-driven success! Show less
Associate Vice-President of IT and Data Analytics
Jul 2024 - nowAssociate Vice President of Advancement Services
Aug 2021 - Jul 2024Director of Advancement Services
Aug 2019 - Aug 2021Director of Prospect Research
Aug 2018 - Aug 2019
Licenses & Certifications
- View certificate

BCRE-Pro (for The Raiser's Edge)
BlackbaudJul 2016
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