
Kent Mok
Market Intelligence and Research Analyst

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About me
Agency Director at GREAT EASTERN
Education

Open University Malaysia
2018 - 2021Bachelor of Business Administration with Honours major in Marketing Second Class Upper, 3.6/4
Experience

P1 Wimax
Nov 2009 - Apr 2010Market Intelligence and Research Analyst
MSIG Malaysia
Apr 2010 - Feb 20221. To ensure BNM regulations and compliance are comply, ensure all the files/ folders/ documents are filed and kept properly for future audit purposes. 2. Source for new recruitment partners for co-branding partnership to expand portfolio.3. Develop new business by conducting visits and providing consultations to customers/ corporate clients.4. Prepare quotations based on customers’ needs and provide sales services,5. Follow up with clients to encourage renewal.6. Cross-selling and upselling of insurance upcoming new products according to the customer’s need. 7. Build rapport and maintain good relationship with bankers.8. Credit Control - To ensure compliance of CBC, premium warranty and clear the credit/ debit transactions from the Debtors Statement/ Bank Recon forwarded by Finance.9. Manage online portals and plan marketing strategies/ campaigns to boost sales.10. Plan online marketing – SEM, EDM, FB ads, FB/ IG post and mechanics.11. Working together with key stakeholders to coordinate said marketing initiative which includes internal and external parties. 12. Develop and maintain all new sales campaign preparation and setup including campaign checklist, marketing plan, tracking and monthly reporting of campaign performance. 13. Coordinate and manage timeline for new product and new portal development.14. New product and system training to Bankers, agents, partners and internal staffs like customer services and team members. 15. Monitor system performance and follow up with IT to resolve issue within the timeline to manage partners and agents expectation.16. Monitor sales and GWP to achieve business target set by company. 17. Prepare monthly report. 18. Undertake office administrative duties as required in conjunction with the operation team. 19. Responsible for other special assignments, ad-hoc functions and related duties specified by superior. Show less 1. Articulate and document business requirement (screen mock up/ product feature/ process/ output) in liaison with business owners. 2. Work with IT developers to translate business requirement to technical design. 3. Prepare project plans.4. Conduct User Acceptance Testing (UAT).5. Develop user manual and roll out/ communication materials.6. Provide training and marketing support.7. Conduct post implementation review.8. Investigate/ simulate system issues and work with IT to resolve. 9. Backup resource for Helpdesk.10. Attend to other special assignments and/ or duties assigned by superior. 11. Chinese proofreading - brochure, articles (news & company announcements). Show less 1. Provide quality customer service to ensure it achieves operational effectiveness to internal and external users.2. Escalation requests to related parties for immediate attention when necessary.3. Troubleshoot and simulate system errors arise from intermediaries and assist in feasible solution. 4. Provide training and marketing support to users - staffs and intermediaries.5. Assist in the continuous improvement of E-commerce best practise, procedures, and features/ products include ideas generation.6. Assist with the team on E-commerce projects/ initiatives on User Acceptance Testing (UAT).7. Attends to any special assignments and/ or duties assigned by supervisor. Show less
Business Development (Banca)/ Affinity & Online
Nov 2017 - Feb 2022Business Analyst
Jul 2012 - Oct 2017Ecommerce Specialist
Apr 2010 - Jul 2012

GREAT EASTERN
Feb 2022 - now1. Optimise agency sales performance through continuous support to assigned Agency Leaders to achieve production target and recruitment goal. 2. Organize high impact and events and activities virtually or physically to build up the recruitment momentum among the assigned agencies. 3. Plan and execute product-based customized training and programs for agencies to enhance their awareness on the latest product development. 4. Monitor performance of agencies with several ranks and building rapport with them to work closely for better production in solid business. 5. Identify the challenges and support required by the assigned agencies and collaborate accordingly to ensure the desired results can be achieved. 6. Be creative in taking initiatives to prepare and organize ad-hoc events or special activities to boost up agency performance. 7. Analyze the best strategies and tools which make a different for the agencies towards their agreed yearly goals and targets and creating a win-win situation. 8. Formulation and execution of deliverable business models for agencies to have consistent performance. 9. Takes accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks 10. Maintains awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company11. Highlights any potential concerns /risks and proactively shares best risk management practices 12. Other responsibilities entailed Show less 1. Achieve the branch yearly key performance indicators and growth in the business premium and manpower through development and implementation of company and department business plans and initiatives2. Conduct regular meetings and communication sessions with agency leaders and/or potential producers with intention of going to Agency Management, especially on areas of M.A.P.A. with the view to enhance their performance management, sales & recruitment results and business plans and ensure compliance of regulatory guidelines3. Raise productivity, motivate and influence top producers and planners to take positive actions to achieve personal and Agency objectives and goals4. Identify and develop future potential Agency Leaders and producers within respective agency segment5. Develop and build a codial and close working relationship with various departments6. Manage the operational requirements of the field force.7. Ensure field force be given full and appropriate logistic support and problem solving assistance in the running of their agency business8. Ensure the agencies within the segment comply with prevailing regulatory and conduct their business in a professional and competent manner9. Manage a conducive and productive agency working environment10. As part of the leadership team, work with key stakeholders to proactively shape the organisation's culture and conduct environment that is aligned to the organisation's Core Values11. Champion culture and conduct behavioral expectations within the Department/Division12. Take accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks13. Maintain awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company14.Highlight any potential concerns /risks and proactively shares best risk management practices15. Other responsibilities entailed Show less 1. Handling in agency sales to achieve sales target and recruitment goal.2. Organise sales/business development activities such as seminars and business reviews.3. Monitor performance of agency force through effective communication and report.4. Prepare and analyse performance reports for agencies in a timely manner.5. Assist and resolve problems faced by field force.6. Compile reports from IM to field force.7. Identify and organise special activities to increase the performance of selected agency leaders/agency force.8. Takes accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks.9. Maintains awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company.10. Highlights any potential concerns /risks and proactively shares best risk management practices.11. Assist in any other ad-hoc assignments. Show less
Agency Director
Oct 2023 - nowActing Agency Director
Nov 2022 - Oct 2023Deputy Agency Director
Feb 2022 - Oct 2022
Licenses & Certifications
- View certificate

Establishing Credibility as a Speaker
LinkedInMar 2023 - View certificate

How to Present and Stay on Point
LinkedInMar 2023 - View certificate

Public Speaking Foundations
LinkedInMar 2023 - View certificate

Creating and Giving Business Presentations
LinkedInMar 2023 - View certificate

PowerPoint: Silicon Valley Presentation Secrets
LinkedInMar 2023 
Certificate of Malaysian Insurance Institute
The Malaysian Insurance InstituteMay 2021
Honors & Awards
- Awarded to Kent MokDean’s List Open University Malaysia May 2021
- Awarded to Kent MokDean’s List Open University Malaysia Jan 2021
- Awarded to Kent MokDean’s List Open University Malaysia May 2020
- Awarded to Kent MokDean’s List Open University Malaysia Jan 2020
- Awarded to Kent MokDean’s List Open University Malaysia May 2019
Languages
- enEnglish
- chChinese
- maMalay
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