Frances Collier-Wright

Experience

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  Moore-Wilson New Media Ltd

  Dec 2008 - Jan 2012

  New Business Manager
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  Swan at Shakespeare's Globe

  Jan 2012 - Jul 2012

  Event Sales Co-Ordinator
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  Charles Taylor plc

  Jul 2012 - Mar 2020

  Second in command of an in-house department promoting a maritime insurancecompany. This role has given me proficiency in the full marketing mix.o Line manager to Marketing Assistant and two Marketing Executiveso Developing marketing strategies and key messages. o Overseeing and managing all marketing outputs, including publications, website, social media, e-marketing, events, campaigns and brand managemento Maintenance of annual marketing budget of over $1m o Proactively pushed to create an internal communications strategy for Charles Taylor Group – covering 3,100 staff over 70 offices in 29 countries, having seen a need for this within the business. o New in 2019: an additional internal client; creating a strategy from scratch to market investment services – this required me to learn about a new service offering, new audience and different means to target, working with a small team to achieve maximum impact. Show less  Line manager to Marketing Assistant and Marketing Executive, setting targets and reviewing work, answering queries and providing support.  Supporting four businesses with their marketing needs, ensuring all outputs are consistent with the individual company’s brand and strategy. This includes:o Maintenance of annual marketing budget of over $1m – fixing projected budget and monitoring spend. o Planning and delivering a schedule of over 50 events per year. Events are held worldwide and range from drinks parties and small social dinners, to roundtable workshops and 3-day educational seminars. o Creation of a range of publications, including: quarter page adverts, two-sided information sheets, 20-page newsletters, 220-page legal rule books and annual reports. This includes proofreading and occasional redrafting, to ensure articles have a consistent voice and key messaging, managing timescales for production and developing design with external agency. o Creating campaigns for specific loss prevention projects and measuring their success. This includes liaising with our PR agency to achieve coverage in trade press, planning and executing social media campaigns, and drafting online news alerts. o CRM management and involvement in projects to update both CRM and online member area.o Managing websites, intranet, and posting updates on social media. This involves being responsible for all website development projects and being the key contact for our website agency and internal IT support. Also responsible for analysing website usage statistics from Google Analytics and social media engagement. o Using an email marketing system to create branded mass e-mails for existing contacts, internal colleagues and new targets. o Working with individuals across the businesses we look after to co-ordinate marketing activity with key dates for the business and to ensure the brand messaging is being consistently promoted by all external-facing members of staff. Show less

  • Marketing Manager

    Jul 2017 - Mar 2020

  • Marketing Executive

    Oct 2013 - Jul 2017

  • Marketing Assistant

    Jul 2012 - Oct 2013
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  UK Government Investments (UKGI)

  Mar 2020 - Mar 2024

  Marketing and Communications Manager

  UKGI is the government’s centre of excellence in corporate governance and corporate finance. We work closely with both the private and public sectors, advising and interacting with ministers, Parliament and Whitehall departments on some of on some of government’s most interesting and complex commercial tasks.The role:A sole charge Marketing & Communications role, reporting to the Chief Operating Officer. The role requires both strategic planning and tactical execution. • Managing the structure and content of UKGI’s external communication channels including website and LinkedIn.• Working with UKGI’s PR agency and the press offices of government departments to create media communication plans for UKGI activities. • Ownership of internal communications, including the content and development of UKGI’s intranet site, staff newsletter, strategy days and campaigns around key issues. Delivered a project to upgrade Sharepoint software and relaunch intranet site• Planning and executing a series of external and internal stakeholder events throughout the year, using virtual, hybrid and in-person formats• Production of collateral including branded presentation and publications such as Annual Report• Using an email marketing system to create and send branded newsletters • Overseeing implementation of departmental relationship management strategy and hosting stakeholder engagement workshops to support strategic planning• Working with the Resourcing and Recruitment Manager to deliver UKGI’s ongoing employer brand campaign including website, social media, events and video production.• Executive communications including drafting Chair and CEO forewords for Annual Report, CEO external presentations, preparation for Committees and CEO bi-monthly Board Paper• Active participant in D&I Committee, Social Committee and Alumni Network Team • Overseeing the work of Marketing Assistant, setting and reviewing objectives and providing suggestions for development. Show less

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  Safe & Sound

  Sept 2024 - now

  Communications Coordinator