Patti Baker

Experience

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  Verizon

  Jan 1995 - Jan 2000

  Designer

  Created and managed over 600 designs of cover art for the Yellow Pages through presentations, focus groups, branding, specs, and design. Led staff and outside vendors to help develop the overall look and feel of the company as it merged through three acquisitions. Effectively worked with different departments in the corporate environment, advocating use of the in-house agency to save time and money. Key Accomplishments:• Saved the company over $1 million by having the design of covers become an in-house project.• Kept over 600 covers on a schedule throughout entire development, from artwork to prepress and print scheduling.• Worked effectively to establish brand recognition over different platforms. Show less

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  The Cabot Heritage Company

  Jan 2002 - Jan 2004

  Art Director

  Directed a small, tight-knit, and dedicated collaborative team in the design and production of sales collateral, direct marketing, and special reports in both print and internet formats for a well-known financial company. Nurtured trusted relationships with vendors and co-workers, ensuring top performance under tight deadlines.Key Accomplishments:• Designed banners, digital artwork, newsletters, and direct mail.• Kept the print budget low and on schedule for time sensitive projects. Show less

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  Target Direct Marketing, LLC

  May 2004 - now

  Creative Director

  TARGET DIRECT MARKETING, Gloucester, MA 2004 to PresentDirector, Creative Services DepartmentDirected design and production teams in the development of diverse creative projects with key accounts. Collaborated with clients and staff to define campaign vision, conceive design, and consistently meet deadlines and requirements. Coordinated college and university campaigns from concept to completion. Hired vendors and negotiated terms of engagement. Built trusted relationships with both clients and vendors.Key Accomplishments:• Fostered strong client relationships with an eye toward aligning creative with the available budget, leading to consistent, long-term project success. • Managed a team of writers, designers, and vendors to keep projects on schedule, within compliance and branding specifications.• Spearheaded budget proposals, layout, design, and production for a $900,000 key contract under tight deadlines for over 11 years.• Designed and produced direct mail campaigns, marketing materials, email blasts, and banner ads. Show less

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  Old Town Nantucket Baskets

  Jan 2005 - now

  Proprietor

  I weave traditional Nantucket baskets, some with a modern twist. I do all of the work on the baskets. All baskets are made to be used. No two are ever alike.I have won multiple blue ribbons, best in basketry as well as my favorite--the people's choice this past year at the Fesitival of the Arts in Marblehead.I can be found at juried shows, online, or a personalized visit.

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  Marblehead Arts Assn

  Oct 2016 - Nov 2021

  Executive Director
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  Hestia Creations, Inc.

  Oct 2021 - now

  Director Of Special Projects
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  The North Shore Chamber of Commerce

  Mar 2023 - now

  Events Manager