
Michael Feld
Project Manager | Consultant

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About me
Founder | Product Development, Strategy
Education

Vassar College
-B.A. Music
Experience

ESPN
Jan 2003 - Jan 2007Project Manager | ConsultantDevelop and launch MVNO mobile phone company, Mobile ESPN.

Vantrix
Jan 2007 - Jan 2008Technical Project Manager
Time Inc.
Jan 2008 - Jan 2009Technology Consultant
TBWA Chiat Day
Jan 2010 - Jan 2010Consultant | Senior Interactive ProducerLed UX projects for Vonage.com and VonageMobile.com; developed project roadmaps, timelines, and statements of work (SOWs).◆ Managed multiple projects for client Vonage, focusing on Vonage.com and Vonage Mobile.◆ Managed requirements gathering and product development exercises, ◆ Coordinated and managed IA/UX and graphic design resources◆ Created project scope, budget and schedule◆ Provided regular status reports to key internal stakeholders◆ Served as key point-of-contact with and liaison to client◆ Designed an online business process for Vonage Mobile app signup.◆ Managed the redesign of Vonage.com, including Vonage Mobile.Key Achievements:◆ Designed an online business process for Vonage Mobile signup.◆ Managed the redesign of Vonage.com and Vonage Mobile app. Show less

DraftFCB Healthcare
Feb 2010 - Dec 2011Consultant | Senior Interactive Product ManagerPlanned and managed digital projects such as website, application, and game development. Among other functions I prepared project schedules, cost estimates, and allocated resources.◆ Managed multiple concurrent end-to-end Waterfall and Agile/Scrum projects, from, strategy, research, planning and project estimation, IA/UX architecture, graphic design and software development. ◆ Engaged internal stakeholders to gather requirements, provide cost estimates, manage scope, resource management, guide user interface and front-end design, and technical implementation of websites and games. ◆ Launched PlanBOneStep.com over-the-counter (OTC) site redesign.◆ Managed the design, build and launch of a series of 10 monthly games for Welchol sales team educating them on the benefits of the medication and selling points for sales calls to doctors. Encouraged participation in the games by tracking use and rewarding highest participation and game scores among salespeople.Key Achievements:◆ Planned, developed and launched PlanBOneStep OTC (Over-The-Counter) site redesign.◆ Launched a series of 10 monthly games for salespeople on Welchol medicine. Show less

Grey Healthcare Group
Jan 2012 - Jan 2012Consultant | Senior Product ManagerPlanned and led a range of client and internal digital projects including mobile websites and mobile apps. Among other functions I developed project roadmaps, timelines, and statements of work (SOWs).◆ Provided project oversight for 30+ concurrent website and app projects for clients.◆ Coordinated with internal stakeholders and WPP partner companies to deliver end-to-end solutions. ◆ Acted as a primary point of contact and liaison to clients. ◆ Developed project roadmaps, timelines, resource allocation, SOWs, and cost estimates. ◆ Led the redesign of Colgate.com professional websites and product launch websites. ◆ Led daily status update meetings with cross-functional teams, including internal stakeholders, IA/UX, graphic designers, and technology resources. ◆ Mentored junior staff.Key achievements:◆ Successfully managed and completed 30+ concurrent projects.◆ Led the redesign of Colgate.com professional websites. Show less

Oceanblue Dive
Mar 2013 - Aug 2019Owner | Operator◆ Oversaw the daily business operations of a full-service SCUBA retail store, including systems upgrades, platform expansion and development, business process flow analysis, and streamlining, marketing, reporting, and analytics. ◆ Managed finance, P&L. ◆ Managed development and maintenance of an eCommerce website adding a critical additional sales channel.◆ Increased annual gross sales by 35% through expansion of online sales channels to Amazon and eBay. ◆ Engaged and supervised a web design and digital marketing firm resulting in a 190% increase in web sales.◆ Partnered with vendors to create promotional offerings to increase sales. ◆ Updated store systems, including a cutting-edge point-of-sale, increasing efficiency by more than 100%.◆ Installed and configured cloud infrastructure for store website and mail services.◆ Implemented and managed a Signpost CRM system for increased customer retention and marketing and remarketing,◆ Established a travel program accommodating 100+ divers per year on worldwide expeditions. Show less

Peacock
Apr 2020 - May 2021Platform Operations AnalystServed on 24/7 incident management team for Peacock and helped manage the successful national launch of new Direct-to-Consumer OTT Streaming service on multiple delivery platforms including iOS, tvOS, Android, Roku. Smart TVs, Comcast and Xfinity cable boxes and more.◆ Managed major platform incidents emanating from eyes-on-glass, customer-facing, content distribution and player teams, as well as 3rd party vendors to ensure timely resolution of platform issues.◆ Assembled SMEs, managed incident conference bridges, and drove issue resolution to maintain delivery quality.◆ Composed written incident communications (comms) to executives and major stakeholders ensuring incident ticket communication and documentation is accurate, timely, clear, and concise.◆ Built inter-departmental relationships with teams across internationally distributed platform.◆ Trained new analysts on platform operations, delivery paths and resolution methodologies. Show less

Deviceroy
May 2021 - Jan 2023Vice President, FounderFounding partner and served on senior management team focusing on product development, strategic partnerships, business development, and marketing.◆ Planned and implemented development of IoT connectivity device targeting the residential, commercial, and industrial solar industry markets. ◆ Crafted, validated, and drove technology and product development strategy.◆ Interviewed potential customers to assess product/market fit of our connectivity solution.◆ Directed and effectuated go-to-market strategy.◆ Created sales strategy and pipeline configuration tailored to the solar installer/integrator customer. ◆ Created pitch decks for presentation to potential partners, private investors, and Venture Capital firms.◆ Developed targeted lists of potential solar industry customers in California, the largest solar market in the US.◆ Managed customer interactions from initial outreach, relationship development, and sales cycle. ◆ Served as Scrum Master for embedded software, app development, front-end web, and DevOps teams. Key Accomplishments:◆ Developed partnership relationship with 3rd largest solar inverter manufacturer, resulting in a Memorandum of Understanding with projected original equipment manufacturer (OEM) integration in Q3 of 2023. ◆ Deployed Customer Relations Management (CRM) solution for tracking customers, sales, and projections◆ Managed the implementation of a data visualization platform to allow customers and installers to visualize telemetry data from inverters and other devices. Show less

Orion Technology Group
Jan 2023 - nowTechnology and Business Consultant◆ Cross-vertical competitive analysis of web properties for look, feel, navigation, functionality and SEO.◆ Install, configure, manage, upgrade, and maintain WordPress web properties.◆ Analyze, install, and configure a wide variety of WordPress plugins, including SEO, social media, web forms, gamification, page elements, commerce, and others.◆ Provide support and configuration for domain-related services, including DNS configuration, email (SPF, DMARC, dkim), email hosting, and migration.◆ Email server setup and configuration on multiple platforms including MS Exchange and Zimbra, deliverability analysis and anti-spam configuration.◆ Ubuntu cloud server installation, setup, configuration, and maintenance on Digital Ocean.◆ Provide SEO support using Google tools including webmaster tools and Google Analytics tags for installation and maintenance, ensuring top search results placement.Websites include: mystoryinc.com, tashaoldham.com, 123organize.com, alfredrussell.com, oceanbluedive.com. Show less
Licenses & Certifications
- View certificate

Professional Scrum Master (PSM)
Scrum.org
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