Ivan Carlo Jose

Experience

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  Exhibits Asia

  Jun 2004 - Jul 2007

  Marketing & Research Officer

  In charge of drafting write-ups for Special Supplements, press releases, editing of articles; conducting research and giving out recommendations on possible projects; and advertising sales and account management.

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  Dad On The Move

  Dec 2006 - now

  Freelance Writer, Blogger, Social Media Marketer, & Full-Time Dad

  Content creation and social media promotions for my blog (my niche is family travel, food, and parenting).Collaboration with brands for their social media marketing campaigns.Writing samples:https://www.ivankhristravels.com/2022/08/a-little-kindness-is-all-i-ask.htmlhttps://www.ivankhristravels.com/2022/06/terrible-twos.htmlhttps://www.ivankhristravels.com/2022/03/compassion-kindness-beautiful.html

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  Philippine National Bank

  Aug 2007 - Oct 2009

  Brand & Communications Officer

  I was part of the team tasked to refresh the PNB brand after its privatization. Initially, it was to spruce up the marketing & promotional materials of the bank for its branch banking, consumer lending, and remittance businesses. That exercise eventually led to a full rebranding exercise to make PNB’s logo, corporate colors, and website more appealing to the younger market.Aside from rebranding, I also helped draft press releases and internal announcements, as well as work with IT for web postings. Lastly, I was also in charge of media relations and publicity; publication of articles in news letters; management of Annual Report production; coordination with Corporate Secretary's office on filing of Net Income press releases to PSE; and events management including drafting of program and spiels. Show less

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  Bank of Commerce (Philippines)

  Nov 2009 - Mar 2011

  Product Marketing Officer

  I joined Bank of Commerce at a time when it was newly acquired by the San Miguel Group, hence the need to align marketing & promotional materials with the San Miguel brand. I also handled product marketing support for the bank’s consumer loans, credit cards, and deposit products.

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  East West Banking Corporation

  Apr 2011 - Jun 2017

  I joined EastWest Bank just as it was transitioning to its new brand. During this time, I handled the project management for the redesign of the bank's internal communications materials such as banner design for eDMs, announcement headers, and refreshing the look and content of the internal online newsletterI also wrote press releases, press info sheet (net income), copy for marketing collaterals, speeches, internal announcements, web content, and was the former Managing Editor for the Bank's e-Connect (monthly e-newsletter that eventually evolved into the bank's intranet). I also served as the project manager for EastWest Bank's Annual Report.Aside from these, I was also in-charge of media relations as well as maintaining the bank's media database. Show less

  • Product Marketing Manager

    Oct 2015 - Jun 2017

  • Marketing Communications Officer

    Apr 2011 - Oct 2015
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  CBS China Bank Savings

  Jun 2017 - Mar 2022

  Product Manager

  I handled Product Development and Management for the Bank’s CASA products as well as overall promotional strategies for the deposits category. In terms of product marketing, I prepare the monthly social media communications plan for the bank's deposit products. To drive branch sales, I also came up with local marketing programs to help the branches organize customer events in their respective offices.

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  EastWest Ageas Insurance

  Jun 2022 - now

  - Product development & launch of Life Advantage - Product development & launch of SureWealth +- Fund development & launch of Peso High Dividend Equity Fund & Pero Active Equity Fund- Launch of Life Essentials- Launch support for Future Assure & Future Assure Max- UAT support (products) for EWA's system migration project- Competitor Intelligence

  • Product Manager

    Apr 2024 - now

  • Product Management Senior Specialist

    Jun 2022 - Mar 2024