Sarfraz Ahmed

Experience

• 

  Bharat Sanchar Nigam Limited

  Jun 2014 - Jun 2014

  Intern
• 

  HCL Technologies (Infrastructure Services Division)

  Jul 2015 - Sept 2017

  System Analyst

   Data Centre Management Schedule and Automate Autosys and OPC jobs. Integration of Tools Handling Alerts and Incidents on BMC REMEDY, Unicentre and UIM. Tape Managements on Tools- Vertices and Networker

• 

  TVS Credit Services Ltd.

  May 2019 - Jun 2019

  Marketing Intern

  Conducted Industry study/comparative ranking of customer facing applications of NBFCs to determine what USP TVS Credit could build in its official app to improve customer engagement and add essential features to stand out.

• 

  TVS Credit Services Ltd.

  Aug 2020 - now

  • Leading nationwide on-field and integrated product branding initiatives for the consumer loans business unit comprising Consumer Durable Loans, Mobile Loans, Personal Loans, and credit cards. Additionally led branding of Commercial Loans for two years.• Conceptualizing and executing Creatives, Point of Sale Materials (POSM) strategies, leading to successful deployment across a network of over 40,000 channel partners, including General Trade, Regional Retail, and Large Format Retail stores, thereby enhancing brand visibility and customer engagement.• Managing strategic partnerships with 20+ Original Equipment Manufacturers (OEMs) such as Samsung, Vivo, Xiaomi, Oppo, LG, IFB, Sony, Haier as well as prominent retail chains like Croma, Sangeetha, Sathya, and Poorvika across digital, BTL, and social media platforms,amplifying brand presence and driving sales.• Executing ATL and BTL activities, including product activations, lead generation initiatives, and awareness campaigns, resulting in increased brand awareness.• Overseeing communication with channel partners/dealerships, ensuring comm. of sales offers and contest details, thereby fostering stronger dealer engagement and driving sales performance. Show less

  • Brand Manager

    Apr 2023 - now

  • Deputy Brand Manager

    Aug 2021 - Apr 2023

  • Management Trainee

    Aug 2020 - Aug 2021