Vijay Iyer

Experience

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  Wipro Spectramind Services (Offshore Technology Solution Provider)

  Jul 2003 - Oct 2003

  Process Associate

  Project AOL Wintech (9.0 Beta Team, Batch 13)Scope of ProjectWas responsible as a team to test and record UI and technical inconsistencies with AOL 9.0 and Windows XP. Was also required to give real time technical assistance and resolution to AOL users overseas (USA) and measure/ record efficacy- both individual and team-wise.

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  Erudite Educational Centre Pvt. Ltd.

  Jan 2005 - May 2006

  Instructor, R&D Assistant cum Creative Editor

  Milestones-Took Personality Development classes for prepping up engineering students to face GDs and interviews for campus placements under the supervision of the director himself.-Conceptualized a measurable learning curve model for students to help in counselling and study guidance.-Helped in designing the course and setting the curriculum for the international courses for study abroad like SAT, TOEFL, IELTS, GRE, GMAT etc in the institute.-Was part of the marketing team in a project to come up with multiple ad campaigns during pre CAT months. Was successful in increasing conversions by 7% in the year 2005.-Successfully launched an in-house publication to involve students enrolled in the institute and build brand awareness.Key Responsibilities-Designing, handling and training professionals for various professional study courses like GMAT, CAT, TOEFL and in the area of Personality Development. Student Counseling.-Assessment of positioning of the Institute in terms of brand awareness, reach while working with the BD team to strengthen positioning and direct efforts to increase brand resonance by being part of pitches and campaigns. -Competitive analysis. Initiated an in-house publication 'Erudition' as the creative editor so as to increase visibility and provide relevant information to aspiring students. Show less

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  Mudra Communications Pvt. Ltd.

  Apr 2007 - Jun 2007

  Management Intern

  Scope of Internship ProjectFormulated concept routes to revitalize the 'Natures Basket' brand through conducting of FGDs, DIs, in-store observations and use of DDB Signbank. The live pitch was won. The client accepted one of the three concept routes we had proposed and is now an existing account for Mudra.Had the privilege to work on the pitch for Nutrine-Hersheys alliance. Conducted Depth Interviews, mapped the chocolate industry/competitors, analyzed category communication over the last decade and contributed in the way of ideating entry strategies for the Hersheys Show less

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  DDB Mudra Group

  Apr 2007 - Jun 2007

  ACCOUNT PLANNING

  Management Trainee (Internship during MBA)Worked on Godrej ‘Nature’s Basket’ rebranding which was pitched to the client and the concept route was accepted and manifested by the Agency. Also had the privilege to be part of the initial pitch of the Cadbury-Hershey’s alliance.

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  FLORA2000- Luxury Online Floral Retail

  Apr 2008 - Apr 2010

  Marketing Manager

  Milestones- Effectively handled and increased revenue and sales in Europe by 20% 2008-09- Headed and supervised the marketing-storefront, affiliate and creative team of 8 associates with 2 mid-level managers, while working with my VP in the strategic division for the brand itself.- Successfully set up the supply chain and conceptualized/ implemented the launch strategy for a new line of business with celebrated designer David Beahm in the USAKey Responsibilities -Handling operations for the whole of Europe and North America in terms of SCM, Merchandising, sales strategy and developing new business -Developing/renewing product catalogue, partnerships, forming strategic alliances and doing effective price negotiations: thereby showing month on month growth in country-wise sales and site conversions. -Maintain an ongoing business relationship with existing vendors to drive future sales and generate revenue through two-pronged V-V approach.-Responsible for delivering high levels of service standards and customer experience in terms of UI and end product-To participate in brand consultancy to strategize positioning in terms of strengthening brand in various markets-Setting up supply chain and operations from scratch with global brands like Waterford Wedgwood, Marc Blackwell, Jonathan Adler, Serax, The USA Bouquet Co. and Floral Source International, each a multi-million company in the floral and lifestyle industry.-Liaised with celebrated designer David Beahm, Matthias Ernstberger (Agency-Timko & Klick) and Dylan Griffin (Dylan Griffin Studios) to name a few, regarding different aspects of the project. - Timko & Klick and Dylan Griffin- for UI, Designing for web site, branding, packaging & photoshoot- David Beahm- Strategizing and building brand, collection and positioning overall. Show less

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  ZION Worldwide

  Jul 2010 - Jun 2012

  HEAD-STRATEGIC PARTNERSHIPS

  Joined as Consultant and left as Director- Strategic PartnershipsScope of the Projects• For ZION (Import & Export Wing) – Issue: Had no branding and no value proposition to build the export house’s credibility as a new entrant.Solution given: Helped formulate the branding route and positioning for the business house and helped in setting up business processes and alliances with forwarding agents and freight. • For SWAYOM – Part of the brand proposition, identity and strategy for the launch. Was also engaged in setting up the supply chain and operations for the business. Also worked on optimizing website to make it more customer friendly and efficient.• For HOLY TABERNACLE – Issue: Low conversion rates and Low interest spike on social work project.Solution given: Helped launch a brochure ‘Lighthouse’ to showcase the work of the Mission and highlighted the social welfare projects (Day school at Bashirhaat & Orphanage at Egra). This resulted in an 17% increase in revenue generated towards these initiatives Show less

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  HOLY TABERNACLE

  Aug 2012 - Nov 2013

  Brand & Communications Head

  Key Responsibilities• Creating brand image• Handled all external and internal communications• Part of the Social project team – tie-ups with other NGOs and compatible institutionsMilestones• Helped launch website and quarterly periodicals/ magazines• Headed the Youth Cell – counselling, encouraging activities • Initiated drives towards the day-school for underprivileged children

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  TOO DELICIOUS (Multicuisine Ac Restaurant & Takeaway)

  Dec 2013 - Sept 2015

  Co-Founder & Managing Partner

  Co founded this ventureBecame the first and only restaurant in Kolkata to serve Nigerian cuisine (1 among 5 in India)Star Patrons - Penn Orjii, Odafa Okolie, Chima Okolie, Dudu Omar to name a few. Administrating the overall working of the restaurant and facilities thereof. • Coordinating with contractors/ vendors/ affiliates• Managing the financial dealings• Supervising and training staff.• Planning events/ promos/ menus • Creating budgets for marketing spends

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  FNP

  Oct 2015 - Apr 2016

  Sr. Business Manager (Inernational)

  Owner of this Business Portfolio:Drive growth of the Business arm.Develop New BusinessStreamline Processes and OperationsSupervise SCMPartnerships and Alliances

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  Spring of Life

  Aug 2016 - Aug 2017

  GM

  Company is into Packaged Drinking Water - Production and DistributionIts a new brand that has been launched in the market and I am looking after:P&LMarketingSalesDistribution

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  TourGenie

  Jun 2018 - Nov 2021

  Senior Business Project Manager

  Drive growth, marketing/ sales, alliancesManage Operations/ SCM, client relations (B2B and B2C)Make data-driven decisions for UI/ UX changes as well as a customer-centric initiativesWas responsible for the launch, marketing and sales of the TourGenie Travel Management System (TMS) built for the travel agent community world-wide. Also handling digital marketing for our customer-facing channels and responsible for the overall P&L of the SBU

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  Henosis Tech Pvt. Ltd

  Jun 2018 - now

  Senior Project Manager

  Mostly into Technology solutions, the company also specializes in Education and Training and works extensively in the field of Higher Education in the state of Sikkim