Nathalie Ducaud

Experience

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  I-D Media AG

  Jan 1999 - Jan 2001

  Interactive Designer

  Brands: Wallpaper*, Panasonic, Warner Bros, Royal Mail, Sunday Times

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  Fluid Interactive

  Jan 2001 - Jan 2005

  Interactive Designer

  Agencies: Proximity London, Wunderman, De-constructBrands: Eurostar, Ford, Yahoo, Sheba, HSBC, Panasonic, Royal Mail

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  Mimimouse

  May 2008 - Apr 2012

  Creative Director

  Management & art direction of a screen printed t-shirts company.

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  Hubstone Limited

  Sept 2012 - Sept 2015

  Web Designer

  Conception, Design, Blog and community management.

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  MiiRO

  Jun 2016 - Mar 2017

  Social Media Manager

  NPD launch brand awareness

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  Agency2

  Jul 2016 - Jan 2018

  Community Manager - FR & ES

  Social media manager responsible for the France & Iberia Business Unit. Brands: Barbie, Thomas & Friends, Mega Bloks & Monster High• Monitored 10 social media channels simultaneously to track performance.• Localised the social media presence of Mattel's French brands to be culturally relevant.• Conducted community management and identified opportunities for improvement.• Practiced SEO on content for French and Spanish calendars.• Created and scheduled social media posts in French.• Ran social media contests and giveaways that were targeted to French audiences.• Engaged with French social media users in the comments and DMs.• Reported on social media analytics. Show less

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  Designated

  Jul 2017 - Jan 2018

  Social Media Manager

  Brands: Designated PA, Designated Medical• Developed and executed SEO strategies for social media content.• Researched and identified relevant keywords for social media posts.• Optimized social media content for SEO using keywords and other relevant terms.• Tracked and analyzed social media analytics to measure SEO performance.• Collaborated with other marketing teams to ensure that social media content was aligned with overall SEO strategy.• Created and managed social media accounts for multiple brands.• Engaged with social media users to build relationships and drive traffic to websites.• Managed social media crises and responded to negative feedback.• Stayed up-to-date on the latest social media trends and best practices. Show less

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  Company of Animals

  Jan 2018 - Dec 2018

  Social Media Manager

  Brands: Company of Animals, Pet Head• Built the strategy around the rebranding leading up to the 40th anniversary.• Increased the share of voice and 20% more followers.• Planned and executed 2 social media campaigns to promote Crufts, including pre-event promotion, live coverage, and post-event analysis.

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  OLIVER Agency

  Jan 2019 - Jun 2021

  Responsible for Unilever Foods category and part of the Unilever in-house Digital Hub, a team of digital specialists, brand managers and customer service partners Brands: Marmite, Hellmann’s, Knorr, Colman’s, Bovril, Maille, Pot Noodle, PrepCo, Red red stewsAwards: Community management award 2020 | Unilever Global Crafting Brands for Life awards Creative campaign 2020 | Unilever Global Crafting Brands for life awardsResponsibilities:• Executed successful social media campaigns for 9 iconic brands simultaneously• Led a high-performing team to meet social media goals and key performance indicators• Translated brand personality into social media conversations• Collaborated with digital specialists, brand managers, and customer service partners• Managed community, crisis communication, and maintained brand tone• Provided on-brand responses to influencers and consumers• Identified opportunities to surprise and delight the audience• Developed a network of brand advocates and engagement opportunities• Monitored feeds for relevant brand integration and trending topics• Curated content calendars and wrote copy for organic and paid posts• Ensured platform-native content and best practices• Created and managed content briefs, gave feedback to meet brand needs• Supported client brief development and tone of voice guidance• Assisted in social channel strategy development• Presented content ideas and social strategy to clients Show less

  • Senior social media manager - Unilever

    Jan 2020 - Jun 2021

  • Social Media Manager - Unilever

    Jan 2019 - Jan 2020
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  Linney

  Jun 2021 - May 2022

  Senior Social Media Manager

  Brands: Starbucks, Mc Donald's, Experian, TRUYU, Duxiana• Played a key role in shaping and defining content strategy for notable clients• Educated colleagues across the organisation on the latest trends and innovations in social content.• Collaborated closely with the broader marketing team to maintain a consistent and cohesive content approach across various social channels.• Actively contributed to driving strategy and fostering innovation within the organisation.• Conducted thorough social media audits and formulated effective strategies to enhance online presence.• Ensured timely execution of successful campaigns and engaging content by managing the social media calendars.• Provided valuable insights and actionable recommendations on paid media campaigns.• Lead and mentor team members to achieve their goals and excel. Show less

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  The LEGO Group

  May 2022 - Sept 2022

  Senior Social Media Manager - FR & ES

  Responsible for the social media strategy for France and Iberia Business Unit, transforming Global strategies into regional priorities, and creating regional frameworks for local execution.• Localised social media content for France, Spain, and Portugal, ensuring resonance with the target audience in the region.• Demonstrated cultural sensitivity to local preferences and trends.• Developed and executed customised social media calendars for the region.• Managed local language social media accounts and engaged with the community.• Analysed performance metrics for campaigns specific to the region.• Collaborated with cross-functional teams.• Engaged and worked with local influencers Show less

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  Reach plc

  Sept 2022 - Jul 2023

  Senior Social communication Manager

  • Managed LinkedIn and Twitter accounts for News Publisher Group, focusing on B2B and employer value proposition.• Increased brand awareness and engagement among target audiences with social media strategies.• Drove traffic to corporate website with engaging content.• Revamped corporate website with updated content and design.• Bolstered reputation of news organization with social media strategies.• Grew organic social media community by 13% in 6 months.• Fostered strong relationships with key stakeholders for curated content.• Analysed media coverage to measure communication strategies.• Tracked social media campaigns with analytics to make improvements. Show less

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  Agent42

  Aug 2023 - now

  • Social Data Analyst

    Jan 2024 - now

  • Social, PR and Influencer Marketing Manager

    Aug 2023 - Jan 2024