Priya Santhoor

Experience

• 

  ITC Hotels

  May 2015 - Jul 2015

  Interned at
• 

  ITC Hotels

  May 2016 - Jul 2016

  Interned at
• 

  The Bombay Canteen

  May 2016 - May 2016

  Interned at
• 

  Taj Hotels

  Jan 2017 - Mar 2017

  Interned at
• 

  Trident Hotels

  Jul 2017 - Feb 2019

  Kitchen Associate

  • Led inventory management and guest dietary requirements amid operating as the line chef in charge of Thai section.• Organised and correctly stored food supplies.• Transferred meal ingredients from storage areas to the kitchen as per instructions.• Reviewed kitchen inventory and determined items that were needed.

• 

  ITC Hotels

  Feb 2019 - Nov 2021

  Marketing Public Relations Associate

  • Championed a 100% review response score on Revinate. • Responsible for creating press releases for media houses featuring the hotel with concepts while working with the marketing team.• Capitalised on market trends and identified profit potential with value creation while positioning company’s products and services to maximize market share.• Interpreted photoshoot of food and beverage of the hotel along with content calendar for daily social media posts. • Accountable for making illustrated menu to share with clients over email and WhatsApp to increase sales.• Facilitated primary data analysis to support marketing intelligence, customer segmentation and sales operations reporting.• Cultivated full understanding within employees relevant to business needs, progress tracking and measuring analytics on P&L and business.• Administered audit compliance for the hotel website engulfing manifold online travel agencies.• Strategized Ad spends and social content for engagement, impressions and lead generation.• Led promotional strategy and activities with the marketing department and established the pre-sales business unit. Show less

• 

  Hunger Inc.

  Nov 2021 - now

  Key Achievements.• Bestowed over 360 posts and 40 videos with a viewership of over 1.5 million in average, 116K for reels, 72.5K for posts and 9k for stories.• Generated 66% of the revenue through ads on social media, Google, Zomato and Swiggy.• Funneled digital media strategies using filter buckets to maximise ROIResponsibilities.• Spearheaded appealing social media stories on Canva while maintaining social calendars.• Fostered content conceptualization and shooting for social media, websites, e-commerce and catalogues.• Identified trends in the industry while categorising its need in order to enhance overall brand progress.• Monitored regulatory costs and policies to enable analysis of key regulatory themes and trends.• Gifs for WhatsApp communication and emailers while responding to queries with resolutions within time constraints.• Efficiently planned, implemented and analysed all campaigns, direct response and branding to ensure that the client’s goals were achieved.• Uploaded bulk order queries through CRM software, (HubSpot).• Sustained vital accounts with long term revenue perspective and identified their needs with prodigious service and relationship maintenance for organisational growth.• Illustrated graphics for upcoming digital magazine EnthuCuttlet.• Evaluated institutional processes and identified new flanged processes with gaps in existing processes for novel process development.• Collaborated with unit heads and myriad stakeholders to glean their product requirements with nifty solution provisions. Show less

  • Social Media & Marketing Assistant Manager

    Mar 2023 - now

  • Social Media & Marketing Executive

    Nov 2021 - Apr 2023