Julia Toke

Experience

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  The Laser Cap Company

  Jun 2010 - Aug 2013

  Marketing & Communications Manager

  Lasercap is a high-volume B2B medical device product retailer with worldwide distribution. As Marketing and Communications Director I strategically identified key value propositions and messaging for all of the company’s marketing campaigns. I directed and coordinated marketing activities and policies to promote products and services.

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  The James Douglas Studio

  Aug 2013 - May 2015

  Senior Producer

  James Douglas brought me on as his Senior Producer because of my diverse and respected professional network within Northeast Ohio. I implemented proven methods of business development to connect this company with other professionals for key role support, developed marketing strategies, and facilitated the growth of interpersonal relationships within an existing team. As applied my methods lead to profit growth, extended market presence.

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  Susie Frazier

  May 2015 - Jul 2016

  Director Of Operations

  As Director Of Operations, I was brought on to take this company to a national level. A short engagement that required analysis of key aspects of the business, researching the public perception of the company and products. After my initial assessment, I created standard operating procedures and implemented a working 5-year strategic plan. I implemented sales forecasting, market trend evaluation, and segment strategies that produced five times the target number of qualified leads, resulting in increased company exposure, customer traffic, and sales. Show less

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  AmeriWound, LLC

  Oct 2016 - Jun 2019

  Director Of Marketing And Public Relations

  Ameriwound is a medical service provider that serves both patients and providers. As a Marketing Director, I developed and executed a full strategic rebrand of the company. Designing the company website I utilized my own software and coding abilities as well as integrated platforms for web development, postings, and PPC campaigns. Often working under pressure at times to handle a wide variety of activities and confidential matters with discretion.

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  Insivia

  Jun 2019 - Mar 2021

  Senior Strategist

  As Senior Strategist with a decade’s worth of experience in advertising, creative collaboration, communication, business strategy, and marketing. I created positive relationships with clients through the development process guiding them to successful solutions. As a single point of accountability, I managed cross-functional teams in assigned projects, driving their success with a motivational, proactive approach.

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  DbaPlatform

  Mar 2021 - Mar 2022

  As Director of Brand Marketing at dbaPlatform, a leader in managing local online presence for chains, agencies, and platforms on a large scale, I spearheaded the development and execution of our comprehensive brand strategy. In this strategic role, I was fully accountable for integrating this strategy seamlessly across all relevant internal teams, ensuring uniformity in how our brand was presented and perceived globally.Key Achievements:- Strategic Leadership- Brand Visibility and Global Reach - Reputation and Customer Loyalty- Operational Excellence - Guided the marketing department through strategic initiatives that significantly enhanced partner -acquisition and bolstered user engagement.- Expanded our industry visibility and global interaction through targeted marketing campaigns and strategic partnerships.- Implemented innovative customer engagement strategies that improved our market reputation and deepened customer loyalty.- Orchestrated collaboration between marketing, sales, product development, and customer service teams to ensure a cohesive brand experience.- Leveraged data analytics to refine marketing strategies and measure the effectiveness of various campaigns, aligning with broader business objectives.ImpactMy leadership not only met immediate departmental goals but also strategically positioned dbaPlatform for long-term success, enhancing our standing in the industry and our ability to attract and retain key partners.Skills: Brand Strategy Development · Strategic Marketing Leadership · Cross-Functional Team Collaboration · Global Marketing · Data-Driven Decision Making · Customer Engagement Strategies Show less dbaPlatform makes it easy for chains, agencies, and brands to optimize local presence for large numbers of physical locations. Presence on major consumer platforms like Google is critical to the success of any business with a physical location. dbaPlatform is the SaaS platform chosen by the Fortune 500 to optimize the online presence of over 600,000 locations across 50 countries.As Marketing Director I was responsible for digital marketing and communications strategies, as well as overall branding and image. Collaboratively, I provided direction, guidance, and leadership to the marketing department. Show less

  • Director Of Brand Marketing

    Jun 2021 - Mar 2022

  • Marketing Director

    Mar 2021 - Jun 2021
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  Data Science Salon

  Mar 2022 - Jul 2022

  Interim Marketing Director

  During my tenure as Interim Marketing Director at Data Science Salon, I spearheaded initiatives aimed at transforming Marketing Operations to streamline and enhance efficiency and effectiveness across the board.Key AccomplishmentsProject Management System Overhaul - Led a comprehensive revamp of the Asana project management system, significantly boosting organizational efficiency and enhancing team collaboration capabilities.Sales and Client Engagement Tools - Developed and standardized foundational sales and account management materialsService Offering Expansion - Strategically planned and implemented a new Learning Management System (LMS)Digital Transformation - Advocated for and integrated advanced digital marketing tools and analytics platformsCross-Functional Team Leadership- Fostered a collaborative environment that bridged the gap between marketing, sales, and product development teams Show less

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  SyncShow

  Jul 2022 - now

  Sr. Manager, Account Strategy

  As the Senior Manager of Online Marketing Strategy at SyncShow, I drive transformative digital marketing initiatives for top-tier clients within the Manufacturing, Transportation, Logistics, and Industrial sectors. My strategic focus is tailored to the unique dynamics of companies generating annual revenues of $100M to $500M+, where precision and scalability are paramount.Key Achievements:Leadership - I lead a high-caliber team of marketing professionals, cultivating a culture of innovation, accountability, and high performance. Under my guidance, we have doubled our clients' sales pipelines and consistently surpassed our strategic goals.Strategic Market Penetration - Spearheaded entry into new markets, drastically enhancing our clients' reach and impact. Through meticulous market analysis and tailored go-to-market strategies, we have effectively aligned sales and marketing efforts to drive notable market share increases.Data-Driven Results - Championed the use of advanced analytics to inform decision-making processes, resulting in more targeted and effective marketing strategies that have significantly boosted client revenue and operational efficiency.At SyncShow, my role goes beyond traditional leadership; it involves inspiring my team to exceed expectations and continuously push the boundaries of what is possible in digital marketing. We’re not just participating in the industry—we’re defining it. Show less