
Jackson Long

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About me
Creative Director at Apparent
Education

Southern Methodist University
-Creative Writing*Achieved course completion certificate for 10-week creative writing program

University of Oregon
2009 - 2013Bachelor of Arts (B.A.) Journalism*Nationally Accredited University | Highly-Rated Journalism Program*Achieved Bachelor of Arts Degree*Major: Journalism (Narrative Journalism) | Minor: Public Speaking, Critical Reasoning, and Writing*Elected Executive Officer of Sigma Pi Fraternity International
Experience
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Freelance (Self employed)
May 2007 - Jul 2020Hired to deliver lectures at major U.S. universities.Instructional seminars: feature writing, creative advertising, interviewing, confidence building, media professions, public speaking.Longform lecture and Q&A: mental health, anxiety awareness, suicide, vulnerability, career-building. Agencies: POP, Relevant 24, Golin, Publicis Hawkeye, WE Communications.Clients: Amazon Web Services Oil & Gas, Microsoft, Keebler, Allstate, VH1, Nickelodeon, FairLife, Corepower, Vizient Health Services, TriHealth Hospitals, Snap Kitchen, American Heart Association. National sports journalist published in USA Today, Reuters, Yahoo!, The Dallas Morning News, The Boston Globe, 50 additional newspapers and media companies.
Professional Speaker (U.S.)
Oct 2014 - Jul 2020Freelance Senior Writer (U.S.)
Mar 2016 - May 2018Freelance Journalist (U.S.)
May 2007 - Jun 2016

Adidas group
Jun 2013 - Dec 2013Internal Communications and Community Affairs WriterLed all feature writing for stories published on the adidas North American employee engagement website.Interviewed professional athletes and superstars that were partnered with adidas (Snoop Dogg, Damian Lillard, Katy Perry, Derrick Rose).Wrote copy for adidas’ community affairs projects, communicating philanthropic and educational opportunities to adidas employees.

Star Local Media
Aug 2014 - Aug 2016Sports Editor of McKinney Courier-GazetteLed the sports section of a daily newspaper (McKinney Courier-Gazette), which served a community of 180,000 people and reported on high school, college, and professional sports in the Dallas area of Texas.Responsible for assigning and editing staff of writers.Wrote 300+ news reports and feature stories.Provided live news coverage onsite at major sporting events across the country.

Richards/Lerma
Mar 2016 - Sept 2017CopywriterWriter for Dr. Pepper, Bud Light, Ultimate Fighting Championship, Avocados From Mexico, Clamato, and MetroPCS telecom accounts.TVC, radio, digital, social, OOH.Wrote the 2017 Avocados From Mexico Super Bowl T.V. commercial.Wrote 3 Bud Light T.V. commercials shot in Argentina and Uruguay; worked on film location.Wrote 2 Dr. Pepper T.V. commercials that utilized liquid manipulation through sound waves.

Wunderman
Sept 2017 - Nov 2017Senior WriterSenior Writer on Xbox account.Below-the-line comms.

Laundry Service
Nov 2017 - May 2018Senior WriterSenior Writer on T-Mobile telecom client. TVC, social media, digital, OOH, partnerships.Wrote the 2018 T-Mobile Super Bowl T.V. commercial; worked on film location.Wrote TVC for Major League Baseball Partnership.

Microsoft
May 2018 - Jul 2020Senior Creative & SpeechwriterServed in a speechwriting capacity for Microsoft C-level executives.Ghostwriter for C-level executives’ thought leadership blogs, trade journal pieces, and talking points for internal and external audiences.Conceived, crafted, pitched, and deployed global advertising campaigns.Crafted company-wide strategic marketing narratives/storytelling approaches for global events and product launches.Authored brand and product manifestos and guided copy decisions for external agencies. Lead presenter for Creative Studio, pitching work to executive decision makers.Responsible for digital product marketing copy across Microsoft brands: Surface, Office, Windows, Bing, Edge. Show less

Jackson Long - Freelance Writer
Aug 2020 - Aug 2021Freelance Senior Writer (Australia)Agencies: The Monkeys, Clemenger BBDO, CHE Proximity, R/GA, 72andSunny, VMLY&R, Apparent, TBWA, Fabric, Blue Melon, Present Company, Conversion Group.Clients: Tourism New Zealand, Tourism Australia, Google x AFL partnership, Google x Apple collaboration, Nutella, NRMA, Samsung, Vodafone, Oporto, Sherdian, Swisse, Bostik, Knight Frank, Absolut Vodka, Intel, Panhead Ales, Amaysim, Lucky Drop Seltzer, MILKLAB, Golden Circle, Chubb Insurance, Tooheys Extra Dry, Nano, Vicinity, new business pitches. Show less

Dentsu mcgarrybowen
Aug 2021 - Apr 2022Associate Creative DirectorCreative direction for American Express across Australia, New Zealand, Asia-Pacific.

AWARD School
Apr 2022 - Jul 2023AWARD School Tutor
Apparent
Apr 2022 - nowCreative Director for brand campaigns and film.
Creative Director
Oct 2022 - nowAssociate Creative Director
Apr 2022 - Sept 2022
Licenses & Certifications

Film Directing Course
Australian Film Television and Radio SchoolJul 2024
Filmmaking Course
Australian Film Television and Radio SchoolAug 2025
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