Peerapong Puangpard

Experience

• 

  Thai Asia Pacific Brewery Co., Ltd.

  Oct 2004 - Dec 2011

  Senior Sales Executive

  Reported to Area Sales Manager. Responsible for sales beer product of Heineken i.e., Tiger, Tiger Crystal Light and Cheers in the areas of Silom, Patpong, Sathorn, Bangrak, Suanlum Night Bazaar. Established and maintained good relationship with all kinds of customers, at the same time, trying to block competitors invading the market. Built up brand visibility is another important function that needed to perform regularly in order to be the market leader of beer. Provided the good services to customers regarding product, point of sales material, draught beer installation or withdrawal, promotion, sponsorship and etc., Responsible with Beer Park at Central World in year of 2006 and 2007. set up the 1st EVER GBLT Songkran Event for 3 days consecutively (www.fridae.com) which was sponsored by Tiger Beer and Heineken and the outcome was very successful. beer at all venues at the hotel . Set up all kiosks and booths to sell all beer at Patpong, along Silom footpaths and Silom Soi 4 to increase sales opportunity in the peak season of 3 days Songkarn! Was rewarded in Long Service Award for 5 year of Service by The President in 2010. Responsible for Beer Park project as the Champion to search for a location to temporarily replace CTW Beer Park during its construction to be a new beer park @ United Center, Silom on 47th fl. Show less

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  Red Bull (European Version).

  Jan 2013 - May 2013

  Musketeer

  1. “Living” the Red Bull On Premise cultureCoverage : 5 Stars Hotels, Outlets in Thonglor, Sukhumvit area, Rajchaprasong, Silom-Bangrak area, Asiatique.2. Communication3. Key Priorities• Ensure the implementation of all International and National On Premise guidelines and• of the On Premise execution standards to achieve an increase in vertical growth.• High 5 Execution 3.1. Perfect Serve: Ensure a cold Red Bull can is given to the consumer when ordered as a stand-alone beverage or as part of a mixer. 3.2. Perfect Visibility of POS material in order to optimize sales of the Red Bull brand. 3.3. Consumption Activation: Placement of appropriate consumption activation tools and communication pieces. 3.4. Right Price: Encourage the correct pricing of Red Bull products in all managed accounts in accordance with International guidelines. 3.5. Menu placements: Ensure Red Bull products are listed in accordance with International guidelines on each menu as a stand-alone beverage and as part of a long drink.4. Area Management5. On Premise Marketing6. Administration and Market Research7. Event Activation Show less

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  Patpong Liquor Co.Ltd.

  Jun 2013 - Aug 2014

  Sales Manager (Bangkok)

  1. To develop marketing plan, inventory management , coordinating activities ,resolving issues to ensure the timely action taken, effectively manages conflicting priorities and handles multiple projects/tasks concurrently.2. Developing new projects and business opportunities by promoting company products to customers and investigating new potential markets.3. Preparing detailed market surveys to keep the company informed of the evolution of the market in terms of types of products, volume, price and competition4. Coordinating with concerned departments and/or suppliers or customer to assure product success.5. Develop and maintain relationship with Key Account Customers. Show less

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  Stoli® Group

  Sept 2014 - Apr 2016

  Stoli Premium Vodka Brand Manager & Brand Ambassador.

  • To Assist Brand Manager in overseeing the complete portfolio in Sales.• To Assist Brand Manager Marketing event.• To Assist Brand Manager Accounts moritoring.• Knowledge in Spirits / Brand Management.

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  Philip Morris International

  Jun 2016 - Oct 2016

  Area Manager_L.A.M.P : Legally Aged Meeting Place.

  - Develop an area business plan to support profitable growth of PMTL brands. - Implement activities incorporating adult smokers trends and current market dynamics utilizing available retail and consumer engagement platforms. - Lead, guide, manage & coach a team of seven LAMP executives to successfully execute business building activities within their defined territories to achieve individual KPI and achieve the company's objectives and goals.Achievement. : Obtained "Differ and Noir " ( #1 Club in Pattaya and this group has 4 outlets in its group totally ) which were formerly JTI ; Japanese International Tobacco 's contractual outlets to be Philip Morris's contractual outlets for 2 years. Show less

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  Thai Beverage PLC

  Jan 2017 - Jun 2017

  HORECA Management- Assistant Sales Manager

  • Set up , manage and execute Route-To-Market strategies. • Take care of HoReCa customers.• In cooperation with Sales Force and Distributors for implementation for action plan as well as work cross functional in the organization regarding Route-To-Market.• Analyse data and generating conclusions and recommendations for strategic and operational Sales & Distribution choices• Planning and Sales Management and responsible for distribution to 3-5 stars hotels and T.T.C. Group (Thai Charoen Corporation Group -- The Owner of Chang Beer) in Bangkok and Premium Portfolio : Old Pulteney, Phraya, Caorunn, Ancnoc and Mekhong, Federbrau , Chang’s products.• Sales Promotion and Sales Strategies and Tactics of different brands of premium ports .• Budget Controlling of sales management and promotion .• Build up relationships with the hotel customers and Premium Port .• Monitoring and coaching of own team (3 senior sales supervisors) to achieve company's objectives.• Set-up appropriate timeline for the agreed Action Plans, KPI and set Monitoring Mechanism in place Show less

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  Infinity Beverage Co.,Ltd.

  Jul 2017 - Jun 2019

  Sales & Marketing Manager

  • Wine Importer and Distributor.• Sales and Distribution .• Blue Wine Exclusive Importer and Distributor in Thailand and the 1st Blue Wine in Asia.• Responsible for Brand Plan, Marketing Plan & Activities of the company and some specific products.• Events and budget controls.• PR , goodwills and Marketing .• other managerial roles.

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  Major Cineplex Group

  Jul 2019 - Feb 2020

  Executive Sales Manager

  Responsabile for Sponsorship & Partnership at Blu-O Rhythm & Bowl and Sales of Screen ads and out of home media in Cinead Dept.

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  AIA

  Mar 2020 - now

  Financial Advisor
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  Rejuvis Co.,Ltd

  Sept 2022 - Dec 2022

  Area Sales Manager

  Helix7 Vodka, ASKUR Gin, Jura, Shackleton, Fettercairn and Icelandic Glacial.

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  Pulmentum

  Sept 2022 - Dec 2022

  Senior Brand Ambassor_Bangkok Vodka

  Bangkok Vodka Brand Ambassador and Fame Cola Energy Drink

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  Diageo

  Jan 2023 - now

  Key Account Manager

  • This role will handle for SOUTH area, which is Hybrid role for On Trade (Koh Samui) / Off Trade (Koh Phangan, Koh Tao)This role is handling On Trade (On Premise) channel in an assigned area, responsible for the realization of sales objectives, maintain relationships with those accounts in order to achieve profitable results.* Develop and maintain good customer relationship in an assigned area in order to deliver the accounts' growth in sales & profit base on company's budget/ target* Identify any business opportunities in new customers* Negotiates and acquire on trade contracts, align with overall company sales strategies* Responsible for assign sales target volume, NSV and GP* Manage A&P budget, product mix, and collect sales information from each accounts* Drive and responsible for Sales Driver execution target in each assigned accounts/ area* Work with customer marketing, use past information and learning from best practice to develop an effective activation program for customers.* Co-work with AD team to seek opportunity and strengthen the business* Analyze market trends, consumer preferences and provide inputs to marketing Show less