Darlene Cossio, MS

Experience

• 

  The Gable Group

  Jun 1992 - Feb 1997

  Account Executive

  Established marketing goals and budget recommendations to accomplish desired results for agency clients.Effectively monitored marketing campaign success by analyzing and reporting on results.Reviewed the work of staff to ensure completion of goals and responsibilities.

• 

  San Diego Junior Theatre

  Feb 1998 - Jan 2001

  Marketing Manager

  Collaborated and coordinated marketing strategy with Executive Director and key leaders to generate awareness, drive traffic and revenue for this nonprofit children’s theatre.Developed marketing vision and plan to ensure theatre reached or exceeded outlined strategy while maximizing return on marketing investment.

• 

  Celene's

  Oct 2007 - Oct 2017

  Owner

  Created a successful boutique in my community. Built a solid relationship with brand name vendors including Brighton, Miss Me, Big Star, KUT from the Kloth and others. Developed a reputation for providing quality products and exceptional customer service to members of a bedroom community. Generated formidable sales results and regular contact with customer base. Business was sold after 10 years of solid performance.

• 

  Noble Environmental Technologies

  Dec 2012 - Jun 2015

  Sales + Marketing Director

  Oversight of Salesforce CRM activities to track sales initiatives, forecasting, and goals.Represented the company in a professional manner to community, partners, strategic alliances and vendors. Attended special events, community events, and industry meetings.Collaborated with board members, senior leadership staff, and team members across all departments to conduct marketing research and development, compliance, and customer relations.

• 

  Goodwill Industries of San Diego County (GISD)

  Jun 2015 - now

  Director of Marketing Communications

  Manage marketing communications, media relations, brand strategy, market intelligence, insights, and analytics functions.Drive the development of compelling content for multi-channel strategies including direct mail, video, website, search engine marketing (SEM), search engine optimization (SEO), pay per click (PPC), email and social media marketing. Create a strong advertising plan to drive retail and online sales with year over year profitability ($67M).Serve as the organization's primary external spokesperson conducting 8 to 10 interviews per month.Manage crisis communications including elevated situations. Careful consideration given to internal and external risk factors.Create and manage speaking opportunities and engagements for myself and other executives. Develop speeches and talking points.Evaluate market dynamics, demographics, and competitive environment to create action plan, metrics, and deadlines. Show less