Charles John

Experience

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  Webnesters Online Solutions Pvt.Ltd

  Jan 2011 - Jul 2018

  - Conducted website auditing and competitor analysis for SEO campaigns.- Developed and implemented SEO strategies. Key Responsibilities:-Set budget, scope & timeline of web development projects.-Assign tasks & deadlines for team members.-Conduct weekly team review meetings.-Technical liaison with clients & relationship building.-Manage domain purchases, website transfers, renewals & client payments.Achievements:-Delivered all web development projects on time.-Effectively solved many complex client challenges.

  • Search Engine Optimization Executive

    Jan 2016 - Jul 2018

  • Project Manager/Co-Founder

    Jan 2011 - Dec 2015
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  ECommerce Dropshipping

  Apr 2018 - Jun 2020

  Digital Marketer/Co-Founder

  This was an ecommerce business selling pet products in the UK market.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:● Scaled the eCommerce business from 0 𝐭𝐨 𝐆𝐁𝐏9,000 𝐢𝐧 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐢𝐧 𝐭𝐰𝐨 𝐲𝐞𝐚𝐫𝐬 by leveraging data-driven SEO strategies and targeted Facebook ad campaigns.● Identified 8 high-converting products through performance analysis and built focused ad campaigns, resulting in increased conversions and more efficient ad spending.● Conducted conversion rate optimisation by testing various UX layouts, analysing results, and implementing changes to enhance user experience and 𝐝𝐫𝐢𝐯𝐞 5% 𝐦𝐨𝐫𝐞 𝐬𝐚𝐥𝐞𝐬. Show less

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  Intellyze Labs

  Aug 2020 - Apr 2023

  Digital Marketing Specialist

  Intellyze labs is a digital marketing agency that focuses on promoting small and medium business online. 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: ● Conducted A/B testing analysis on Facebook ads for an eCommerce company, identifying the most effective ad types for driving sales. Optimised campaigns based on these insights. This resulted in improving 𝐨𝐧𝐥𝐢𝐧𝐞 𝐬𝐚𝐥𝐞𝐬 𝐛𝐲 14% 𝐰𝐢𝐭𝐡𝐢𝐧 3-𝐦𝐨𝐧𝐭𝐡𝐬.● Modified the target audience of a Facebook marketing campaign, backed by data analysis of audience demographics, resulting in a 27% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 '𝐋𝐢𝐤𝐞𝐬' 𝐨𝐯𝐞𝐫 𝐚 3-𝐦𝐨𝐧𝐭𝐡 𝐩𝐞𝐫𝐢𝐨𝐝.● Created dashboards in Google Looker Studio to visualize data from Digital Marketing campaigns improving transparency and tactical decision making.● Held meetings with stakeholders to discuss insights, gathered feedback, and continuously refined marketing campaigns for better performance based on data-driven recommendations. Show less

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  The Data Analytics Institute

  Sept 2024 - Jan 2025

  Jr. Growth Analyst

  𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:● Collect, clean, transform, integrate, and validate data from various social media platforms and analytic tools to ensure accuracy and consistency for insightful analysis.● Analyse social media data to uncover the type of content that works better, the audience demographic to target, and the time and day to publish posts thus identifying opportunities to increase reach and followers𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:● 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐝 𝐚 𝐏𝐨𝐰𝐞𝐫 𝐁𝐈 𝐝𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝 that pinpointed the most effective content types, optimal post timings, and target audience based on data from the company’s social media channels. These insights are projected to boost 𝐩𝐚𝐠𝐞 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐛𝐲 𝐨𝐯𝐞𝐫 20%.● 𝐔𝐧𝐜𝐨𝐯𝐞𝐫𝐞𝐝 𝐭𝐡𝐞 𝐝𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬 𝐨𝐟 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬 with the highest likelihood of conversion to customers.● Led meetings with stakeholders and senior data analysts to present insights and recommendations, gathered feedback, and refined the analysis based on their input to ensure alignment with business goals and improve decision-making.𝐓𝐨𝐨𝐥𝐬:● Power BI, DAX, Power Query, SQL, BigQuery, MS Excel Show less

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  Foot Locker

  Jan 2025 - now

  Digital Insights Analyst