Benjamin Yu

Experience

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  Booz Allen Hamilton

  Apr 2006 - Aug 2007

  Strategy Consultant

  - Devised Australian Auto market entry strategy for major global auto player, performing customer segmentation and defining loyalty enhancement strategy; doubled Australian market share- Proposed culture marketing program including Restaurant Week, analyzing purchasing behavior of 10M credit card users; converted 5% of inactive users to loyal customers in young professional segment- Evaluated feasibility strategy for leading tech conglomerate expansion;forecasted market position of business units after expanding, leading to recommendation for new business models- Developed turnaround strategy for ecommerce client, redesigning new sales methods and CRM Show less

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  Woori Investment & Securities

  Feb 2008 - Sept 2010

  Equity Analyst

  - Conducted data-driven market analysis and built financial models to forecast market trends for companies in steel & energy industries, identifying investment opportunities for various investors’ specific needs; expanded client base by 5% - Created new marketing program for start-up companies and coordinated first road show with sales team and IR managers of secondary battery company; contributed to 60% investments gains in six months

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  NORFI (INTERIOR DESIGN COMPANY)

  Oct 2010 - Jun 2012

  Co-founder / CSO

  - Led an interior company to provide optimized work spaces for startups, making interior design more accessible and transparent; achieved $1.7M revenue by serving +11 startups- Managed product life-cycle of hardwood furniture from product planning to after-sales services withcross functional team of +10 members; resulted in over 90% customer retention rate

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  Shui On Land Venture Capital

  Mar 2013 - May 2013

  MBA Consultant, Technology Sector

  - Devised growth strategy and identified emerging technological trend, benchmarking best practices for tech start-up incubator; influenced $1M investment decision in 3D printing sector

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  Samsung Electronics America

  Jun 2013 - Aug 2013

  Product Marketing MBA Intern, Tablet division

  - Assessed in-store marketing competitiveness in over 50 retailers, collaborating with regional sales offices to identify weakness and provided recommendation; supported establishment of Samsung Experience Shop program at over 1,000 Best Buy stores- Formulated new sales forecasting model based on integration of retail index and consumer data to optimize marketing expenditure by product segments; led to $3M budget reallocation to Galaxy Tab 7

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  LINE Corp

  Oct 2014 - Jan 2022

  - Initiated various strategic partnership opportunities in the Middle East market, focusing on users acquisition and retention- Led co-marketing initiatives with global companies in a wide range from telecommunication operators to app developers to improve the awareness and to widen user base- Devised new product & service strategies and developed business plans to diversify monetization vehicles in East Asia- Managed a cross-functional team in launching a content portal service in Taiwan market Show less

  • Director, LINE Ventures

    Nov 2016 - Jan 2022

  • Corporate Development

    Nov 2016 - Jan 2022

  • Senior Manager, Strategy and Business Development

    Oct 2014 - Nov 2016
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  Z Venture Capital

  Apr 2021 - Jan 2022

  Investor

  - Startup investments in SEA and Korea

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  Brandi

  Jan 2022 - Jul 2022

  Director, Head of IR and Corporate Development

  - Led a strategic acquisition of female brand fashion platform, devising deal structure and directing communication with shareholders- Spearheaded a $25M Series D round fundraising for the company’s overseas expansion, actively interacting with domestic and global VCs

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  GOPIZZA Global HQ

  Oct 2022 - now

  Chief Financial Officer

  - Directed a $15M Series C fundraising round to facilitate market expansion into India, Singapore, and Indonesia, overseeing investor due diligence- Established a shared service center in Indonesia to enhance accounting accuracy and transparency for overseas entities- Oversaw the application of government-supported projects and played a pivotal role in the selection of Soonicorn by the Ministry of SMEs and Startups- Developed a new Key Performance Indicator Index to improve the evaluation of company operations and alignment with global peers’ performance Show less