Kazi Naihanur Rashid (Naihan)

Experience

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  Trilogy Inc.

  Apr 2010 - Aug 2012

  Executive, Event & Marketing

  Trilogy Incorporation was an event management firm dedicated to provide best quality concerts & parties in the town. As an Event & Marketing Executive I was able to do the followings for them. 1. Event Planning2. Event Promotion3. Sponsorship Management4. Recruiting Volunteers5. Public Relation

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  JITA Bangladesh

  Feb 2013 - Jul 2013

  Intern, Alternative Channel

  Monitor & Collect Monthly Sales Data, Prepare Monthly Report & Calculate Profitability of Alternative Channel. Assist various operational activities of Alternative Channel.Assist in various internal Research by questionnaire development or surveying.Participated & assisted our team to present our business model in different Events such as 10th Commonwealth Women's Affairs Ministerial Meeting Partners' Forum, Social Business Day 2013, Social Business Forum 2013.

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  MCSK Ex-Students Association (MExSA)

  May 2013 - Feb 2020

  President

  MCSK Ex-Students Association is a seed stage student welfare organization formed in 2010. It was developed with a simple vision of creating a strong network among the the ex-students of MCSK & hold them together through various activities.Being elected as a President in 2013, I have been working on development of this organization through various activities. Few of the major tasks are: 1. Legalization of the organization2. Development of constitution for the organization 3. Conducting different events to create a bridge among the ex-students4. Organizational framework 5. Fund Raising Show less

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  JITA Social Business Bangladesh Ltd.

  Aug 2013 - Oct 2014

  Executive, Research & Development

  JITA Social Business Bangladesh Ltd. is a ground breaking NGO-Private Sector Hybrid Social Enterprise funded by Care International & danone.communities. The primary aim of this enterprise has been to economically empower the rural women through creating a platform where women can participate in market development activities and thus gain income as well as independence and also enable the non participating rural consumers to access to products which they couldn't have previously.Website: www.jitabangladesh.comAnd my role in JITA is to:1. Conduct Research (Research Design including Methodology, Questionnaire Development, Data Collection & Entry Process, Data Analysis, Report Writing) a. Impact Study for JITA b. BoP Consumer Research c. Rural Market Research2. Provide support to partners with different form of research/study to get a better insight about the market, consumers, competitors etc.3. Conduct Market Creation/ Activation program for partners to increase their brand awareness in the BoP market4. Provide training to field employees to increase their efficiency5. Process documentation to understand & improve current practices6. Prepare Impact Flyer & Newsletter to communicate with internal & external stakeholders7. Partner Communication Show less

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  KNOW 'N' RISE

  Nov 2014 - Nov 2017

  Founder

  Knowledge is power. Youths are the hope of every country's future. And when these two combines (i.e. youth with proper knowledge), it can be used as the most powerful weapon to transform an underdeveloped nation to a developed nation. KNOW ‘N’ RISE aims to create a global movement of youth uprising to transform cultures and societies to be more optimistic, united & productive. To do so KNOW 'N' RISE works with youth empowerment by creating access to proper knowledge & information.Role within KNOW 'N' RISE is to make the business model working. In other words to develop & operate a sustainable social business model that can create both social impact & commercial feasibility. Show less

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  Activist Communications Ltd.

  Nov 2017 - Jan 2019

  Senior Business Development Manager

  As a Senior Business Development Manager I had three primary responsibilities: 1. Identifying new sales leads 2. Pitching products and/or services 3. Maintaining fruitful relationships with existing customers by delivering projects on time & maintaining a good PR with them.When it comes to the challenge of actually selling your idea, other typical duties include: i. Preparing PowerPoint presentations ii. Contacting clients iii. Developing quotes and proposals iv. Negotiating and renegotiating by phone, email, and in person v. Developing sales goals for the team and ensuring they are met vi. Training personnel and helping team members develop their skillsWhen it comes to generating leads, day-to-day duties typically include:i. Researching organizations and individuals online (especially on social media) to identify new leads and potential new marketsii. Researching the needs of other companies and learning who makes decisions about purchasingiii. Contacting potential clients via email or phone to establish rapport and set up meetingsiv. Planning and overseeing new marketing initiativesv. Attending conferences, meetings, and industry eventsKeeping healthy relationships with clients, mostly requires socialization. So from simple chats on the phone to lunches and events or conferences as Business Development Lead I had to keep our clients happy. Of course, as with all office jobs, documentation is also a big part of the work. I was also obligated to write reports and provide feedback to upper management about what is and is not working. Show less

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  SkyTracker Limited

  Feb 2019 - Dec 2020

  Business Development Manager

  As a Business Development Manager at Sky Tracker, my core job was to manage the existing clients & at the same time attract new ones. That includes the process of taking brief from the clients, planning & designing the campaign with internal teams & finally pitching it to clients. But that’s not all for a Business Development Manager in an agency world. I also monitored campaigns, branding, events, and activation/trade marketing etc. for few dedicated clients such as JTI, Runner Automobiles, Banglalink, Prime Bank, MAX Group etc. Few of the major campaigns that I were a part of: 1. Project sphere for JTI where we ran activation for their LD cigarettes among the rickshaw pullers, labors etc. with an aim to bring a change in their smoking behavior & increase the market share of LD among the low income people. 2. ATM Booth rebranding for Prime Bank to give it a modern & top-notch impression like City Bank, SCB etc. to their client. 3. Outdoor branding at partner outlets as part of Ramadan campaign for Prime Bank to create buzz among their consumers for using their cards during EID Shopping. 4. Organize small scale village concerts as part of activation for Runner 2 Wheelers to create buzz about their offers & at the same demonstrate their servicing quality. 5. Internal launching of Studio X (menz grooming brand of Marico) with a bang. It was aimed to motivate the distributors of Marico to lift Studio X products in their shelves & at the same time give an extra effort to gain an initial market share. 6. Beside all these I was also a major part of CONE 2019 which hosted engineers from 60 countries along with the local ones with a aim to bring great minds of NRBs to develop the Bangladeshi infrastructure. Then I was also a part of Digital Fair 2020 which was aimed to showcase the digital businesses of Bangladesh to their potential stakeholders. And many more. Show less

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  24/7 Communications Ltd.

  May 2019 - now

  Managing Director

  Passionate marketer at the helm of 24/7 Communications Ltd., an innovative advertising agency redefining brand narratives. With a dynamic approach to strategic communication, I steer a talented team in crafting compelling campaigns that captivate audiences 24/7. Committed to driving brand success through creative excellence and cutting-edge marketing solutions. If you ever looking for a marketing partner, let's connect and explore the limitless possibilities of impactful storytelling and brand elevation!#Advertising #MarketingStrategy #BrandInnovation Show less

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  Savoy Ice Cream Factory Ltd.

  Jan 2021 - Dec 2021

  Brand Manager, Marketing

  Savoy Ice Cream Factory was acquired by Golden Group in the year 2014. As a newly acquired business Golden Group initially focused on product R&D and distribution channel (Sales) for initial few years. For last 1-2 years they've started focusing into Marketing & Branding to create awareness & gain more market share. As part of that the company has hired & still hiring talents to form an organized Marketing & Branding Team. As part of that initiative me along with my supervisor (GM, Marketing) & juniors are working hard to penetrate the market with new & concrete strategies for Savoy Ice Cream Factory Ltd. As a Brand Manager at Savoy Ice Cream Factory Ltd. I have to look & get involved with almost 360 degree plan of the brand, under the supervision of my supervisor (GM, Marketing). My role includes the followings:1. Assist GM, Marketing in developing marketing strategies & other activities.2. Assist agencies & consultants in developing brand guidelines.3. Packaging Development. Ensure regular production of existing packaging & also work on the new pack development for existing or new products.4. Assist in developing promotional strategies for brand awareness and profitability. Also coordinating and executing company brand promotional activities in coordination with digital or outdoor team.5. Supervising digital marketing for the brand.6. Analyze competitor performance and market trends to provide recommendations for brand development.7. Provide assistance in developing brand positioning and communication strategies.8. Coordinate with Sales Team to develop trade/retail promotional activities. Also work with modern trade team to develop offers for the modern trade consumers.9. Manage cross-functional teams to execute projects within assigned timelines and budgets.10. Provide necessary assistance to Marketing GM in all activities pertaining to brand building along with new product launches. Show less

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  Husky Inc.

  Oct 2023 - now

  Chairman

  As Chairman of Husky Inc., I lead a 360-degree marketing agency that thrives on crafting innovative, Gen Z-focused campaigns and events. With a passion for redefining brand narratives, I steer a talented team that delivers creative excellence and strategic communication. If you're seeking a advertising & event partner to drive impactful storytelling and elevate your brand, let's connect!